YPF – Show me the case

Campaign Diaries

Argentina

YPF Black Lands in Córdoba: Opened the First Private Station of this Segment in Villa Warcalde

Brand: YPF

Campaign: YPF Black

Source: https://infonegocios.biz/infonegocios-en-ar/ypf-black-desembarco-en-cordoba-abrio-en-villa-warcalde-la-primera-estacion-privada-de-este-segmento-con-fonte-d-oro-burgers-de-colagreco-e-importados-2

Goal: To establish YPF Black stations across Argentina

Claim: A maximum comfort proposition for customers

Summary: YPF has opened its first exclusive YPF Black station in Villa Warcalde, Córdoba, marking a significant shift for the company as it is fully developed and operated by private investors. The transformation of the initial project aimed to create a traditional retail space into a high-standard station that serves as a destination for customers to work, meet, or dine. YPF's goal is to have at least one YPF Black station in each province by the end of next year.

Campaign Diaries

No Brand Diaries found.

Argentina

Preview: Plug Collective and YPF allow users to be ‘owners of the company’

Brand: YPF

Campaign: Accionistas de YPF

Source: https://www.adlatina.com/publicidad/preestreno-plug-collective-e-ypf-permiten-comprar-acciones-y-ser-dueos-de-la-compaa

Goal: To allow users to buy shares of YPF through the app and feel like owners of the company.

Claim: Becoming part of the company by owning its shares.

Media: Videos, App YPF

Summary: The oil company YPF launched the 'Accionistas de YPF' campaign in collaboration with Plug Collective, allowing users to buy shares directly through the YPF app. This new feature empowers users to feel like part-owners of YPF, marking a significant digital evolution for the brand. The campaign communicates this financial opportunity in a close and accessible manner, aiming to bridge the gap for potential investors.

Campaign Diaries

No Brand Diaries found.

digital app financial inclusion share ownership

Argentina

Pre-screening: Isla and YPF present a tribute to Messi’s career

Brand: YPF

Campaign: Gracias Messi

Source: https://www.adlatina.com/publicidad/preestreno-isla-e-ypf-presentan-un-homenaje-a-la-carrera-de-messi

Goal: To honor Lionel Messi's career and impact on Argentina

Claim: Thank you Messi for fulfilling the dreams of Leo and all Argentines

Media: Commercial

Summary: The campaign 'Gracias Messi' created by Isla Buenos Aires for YPF pays tribute to Lionel Messi's extraordinary career, expressing gratitude for the joy he has brought to the Argentine people. The ad, produced entirely with AI, emphasizes the emotional connection and the significance of Messi's achievements, particularly during the sixth World Cup.

Campaign Diaries

No Brand Diaries found.

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