Corona, NotCo

Campaign Diaries

Displaying 1 Campaigns for this Brand.

Mexico

Federico Russi and Samantha Hernández: ‘What distinguishes a brand is not how much noise it makes, but how impossible it is to ignore’

Campaign: Certified by the Sun, Add your logo

Source: https://www.adlatina.com/publicidad/federico-russi-y-samantha-hernandez-lo-que-distingue-a-una-marca-no-es-cuanto-ruido-hace-sino-qu-tan-imposible-resulta-ignorarla

Goal: Demonstrate cultural relevance and innovation through creative advertising

Claim: What distinguishes a brand is not how much noise it makes, but how impossible it is to ignore

Media: Film festivals, advertising festivals

Summary: Federico Rusi and Samantha Hernández from Gut México discussed the agency's standout campaigns in 2025, including 'My Gut Friend,' 'Certified by the Sun' for Corona, and 'Add your logo' for NotCo, highlighting the importance of timelessness in branding amidst the challenges of creating memorable content in a rapidly evolving advertising landscape.

Campaign Diaries

No Brand Diaries found.