Campaign Diaries
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Sweden
Riksbyggen highlights the housing market challenges for young people
Goal: To raise awareness about the difficulties young people face in buying their first home.
Media: Meta, TikTok, podcasts, influencer collaborations, print
Summary: Riksbyggen launches a campaign highlighting the difficulties young people face in the housing market, particularly focusing on the challenges of buying a first home in Sweden. The campaign 'Visning av verkligheten' showcases homes measuring only between 1.9 and 4.5 square meters, reflecting what an average 25-year-old can afford in cities like Stockholm, Gothenburg, and Umeå. Various public viewings will take place to stimulate discussions on the housing crisis and engage the public and politicians.
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