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Global
Zevia taps Cardi B to serve up real talk in biggest campaign to date
Goal: To engage consumers by leveraging Cardi B's persona and humor
Media: streaming TV, social media, retail displays
Summary: Zevia has launched its largest campaign to date, 'Real Talk Interpreter,' featuring rapper Cardi B as a shareholder and ambassador. The campaign employs humor and focuses on genuine communication, with Cardi B interpreting conversations in quirky scenarios to showcase the brand’s natural ingredients. Additionally, the campaign includes social media components and a sweepstakes for branded merchandise.
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