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United States
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd
Goal: Capitalize on nostalgia among millennials and Gen Z
Claim: A retro, midcentury modern vibe
Media: Social channels and physical bowling alleys
Summary: AMF has launched a comprehensive brand refresh aiming to attract millennials and Gen Z by embracing nostalgic elements from the past. With the help of the agency DoBad, AMF has updated its logo, slogan, and decor to create a retro experience across its bowling alleys.
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