Campaign Diaries
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Montenegro
Tina Raičević: Only Actions Build Reputation
Source: https://www.media-marketing.com/intervju/tina-raicevic-samo-postupci-grade-reputaciju/
Goal: To raise awareness about reforestation in Montenegro.
Claim: Each tree matters.
Summary: Tina Raičević, the communication manager at One Montenegro, discusses the significance of communication strategies and media relations in corporate settings. She highlights the company's commitment to social responsibility through initiatives like the campaign 'One Tree Matters', which aims to support reforestation. Raičević emphasizes the need for genuine social responsibility over superficial marketing, advocating for long-term relationships with media that appreciate authentic initiatives.
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