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Spain
Turning Players into Butterflies: ACB’s Strategy to Generate Notoriety for Liga U
Source: https://www.reasonwhy.es/actualidad/acb-estrategia-comunicacion-liga-u-campana-capullos
Goal: Generate notoriety for Liga U
Summary: The ACB is implementing a strategy to convert players into butterflies in order to increase awareness of their Liga U. They acknowledge that there are good aspects but expressed skepticism about investing in social media.
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