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Belgium
The Phone of a Deceased Boy Speaks Again. The Child Focus Campaign Helps Protect Other Children
Goal: To prevent young people from ending up in similar situations of abuse
Claim: A call for better protection of minors
Media: Online videos, TV ads, radio spots, DOOH, online campaign film
Summary: In a poignant campaign, Child Focus and VML Belgium reactivated the phone of Glenn, a 15-year-old who took his own life after a nude selfie he sent went viral. On European Child Protection Day, they directed calls to his voicemail, where callers heard his voice and were encouraged to sign a petition for better protections for minors. The campaign, featuring emotional testimonials, garnered over 25,000 signatures in just 24 hours, highlighting the need for societal change regarding child safety.
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