Campaign Diaries
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USA
Gen Z perspectives: WOG media pitch, platform scrutiny and Nike’s ‘7-Eleven shoe’
Goal: To launch a new sneaker while addressing trademark concerns
Claim: Nike's Air Max 95
Summary: 7-Eleven has filed a lawsuit against Nike for allegedly copying its signature color branding for a new Air Max 95 sneaker, claiming trademark infringement and seeking to block the sneaker's release and recover damages.
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