Yokohama Hakkeijima Sea Paradise

Campaign Diaries

Japan

How the ‘Matsuken Mamire Amusement Park’ Was Created – Catch Visuals, Naming, Immersive Experiences, and Realization

Brand: Yokohama Hakkeijima Sea Paradise

Campaign: Matsuken Mamire Amusement Park

Source: https://www.advertimes.com/20261009/article560142/

Goal: Increase social media engagement and brand visibility

Media: TVCM, WEB advertising, SNS

Summary: The article discusses the creation of the 'Matsuken Mamire Amusement Park' campaign, emphasizing the importance of catch visuals and catch naming to capture audience attention in a fast-paced media environment. It highlights the collaboration between the creative director and Yokohama Hakkeijima Sea Paradise, focusing on creating memorable experiences that evoke emotions and enhance shareability on social media platforms.

Campaign Diaries

No Brand Diaries found.

Japan

Unable to Escape Matsuken: Hakkejima Transforms into an ‘Excessive Immersive’ Theme Park

Brand: Yokohama Hakkeijima Sea Paradise

Campaign: Matsuken Mami Mame Island Summer Offensive

Source: https://www.advertimes.com/20260811/article553118/

Goal: To provide an immersive entertainment experience centered around Matsuken

Claim: An excessive immersive entertainment space dominated by Matsuken

Summary: Yokohama Hakkeijima Sea Paradise is hosting a special event featuring actor Matsudaira Ken called 'Matsuken Mami Mame Island Summer Offensive' until August 31. Following a successful previous event, the park has expanded its attractions, including the Matsuken Train and new experiences like the Matsuken Cruise. The park aims to provide an overwhelming Matsuken-themed environment, ensuring visitors are immersed in this unique experience throughout their visit.

Campaign Diaries

No Brand Diaries found.

immersive experience Matsuken theme park