Lufthansa

Campaign Diaries

Global

Lufthansa turns unwritten flight rules into cheeky merch

Brand: Lufthansa

Campaign: Travel Etiquette Collection

Source: https://www.marketing-interactive.com/lufthansa-turns-unwritten-flight-rules-into-cheeky-merch

Goal: To create brand engagement through humorous merchandise related to air travel etiquette.

Media: Social media channels (TikTok, Instagram, Pinterest)

Summary: Lufthansa has collaborated with Serviceplan to launch a limited-edition fashion collection called the 'Travel etiquette collection', which highlights unspoken cabin rules through tongue-in-cheek apparel and accessories. This exclusive collection is distributed via social media and selected influencers, aiming to engage consumers in a humorous conversation about air travel.

Campaign Diaries

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Croatia

Lufthansa printed airplane behavior guidelines on sleeves, hats, and bags

Brand: Lufthansa

Campaign: Travel Etiquette Collection

Source: https://www.media-marketing.com/vijesti/lufthansa-je-pravila-ponasanja-u-avionu-ispisala-na-rukavima-kapama-i-torbama/

Goal: Encourage better passenger behavior during flights

Claim: It's OK to clap when the plane lands, Text your mom after landing

Media: TikTok, Instagram, Pinterest, outdoor advertising at airports

Summary: Lufthansa has launched the Travel Etiquette Collection in collaboration with Serviceplan, featuring clothing items with messages promoting good passenger behavior during flights. The collection aims to create discussions about common in-flight disagreements and is distributed through social media and influencers rather than being sold in stores.

Campaign Diaries

No Brand Diaries found.

airline etiquette passenger behavior Social Media Campaign

Germany

Serviceplan Campaign: Lufthansa Makes Travel Etiquette a Fashion Statement

Brand: Lufthansa

Campaign: Travel Etiquette as a Fashion Statement

Source: https://www.horizont.net/agenturen/nachrichten/serviceplan-kampagne-lufthansa-macht-travel-etikette-zumfashion-statement-235491

Goal: To promote travel etiquette as an important aspect of flying

Claim: Travel etiquette is the new fashion statement

Summary: Lufthansa's new campaign, created by Serviceplan, highlights the importance of travel etiquette, presenting it as a fashionable element of the flying experience. The initiative aims to elevate customer behavior and expectations during travel, aligning etiquette with modern fashion trends.

Campaign Diaries

No Brand Diaries found.

branding fashion travel etiquette