THE BIRDWATCHER

Brand
SPOOR
Entrant Agency
FP7 McCANN
Category
Creative B2B
Festival & Year
Cannes Lions (2026)

Presentation Board

G THE WI RGUMENT FO ind intelligence sol id es owl he Gull Triggers curtailment EA only when risk is confirmed. cades, the wind energy industry accepted bird collisions as an unsolvable cost. ‘The Birdwatcher disrupted that assumption by fusing ig business. Operators budgeted for blanket shutdowns. Regulators defaulted __‘Spoor's AI detection data directly into turbine operations, tion, Investors priced in uncertainty. When a collision was reported, the creating something the market had never seen: turbines "answer was always the same: shut turbines down. Not because evidence demanded that autonomously slow or stop only when a bird is ~ it, but because nobody had the data to justify keeping them running. 40% of wind genuinely at risk. Every bird detected, tracked, and projects faced costly delays due to environmental uncertainty. In January 2025, the _classified. Flight path, altitude, speed, species, all assessed President of the United States paused five offshore wind farms already under _instantly. Blanket shutdowns replaced by precision ‘construction, citing bird deaths, and the future of wind energy became paralysed by __curtailment, Energy loss below 1%, Zero collisions. The 2 problem the industry had accepted as permanent. Spoor had spent years building _industry's biggest liability became its strongest proof of ‘what the market lacked: AI trained on over 1 million birds and 200,000 hours of responsible operation, unblocking 9 stalled projects and footage, capable of detecting and classifying species in realtime with 95%t accuracy. __setting a new operating standard for the entire industry, But the evidence was trapped in compliance dashboards and PDFs that the people _proving that coexistence was not just possible, but the most ‘who approve, fund, and operate wind farms never opened. The entire market profitable path forward. assumed wind energy and wildlife couldn't coexist. Adopted by @) Cloudberry RWE OW @ Iberdrola @ GE VERNOVA equinor

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