Cleo – Show me the case

Campaign Diaries

Japan

Just Increasing Workplace Comfort Will Not Improve Performance: Three Perspectives for Linking Engagement to Results

Brand: Cleo

Campaign: E² Compass

Source: https://www.advertimes.com/20260827/article554035/

Goal: Improve employee engagement and organizational performance

Claim: Engagement data is crucial for business performance

Media: Conference presentations, advertising through social media and local transit

Summary: The article discusses the challenges companies face in effectively implementing employee engagement surveys. A conference held by Cleo and Japan Management Association Consulting emphasized that just increasing workplace comfort doesn't lead to better performance. They suggested three key perspectives for linking engagement data to management decisions: visualizing the real voices of employees, comparing departments for targeted improvements, and prioritizing key issues for fast action. They presented their solution, E² Compass, as a comprehensive approach to understanding and enhancing employee engagement and organizational effectiveness.

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