Snow Man

Comments off | By · September 16, 2026

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Japan

Demon Slayer Holds Top Position for Six Consecutive Years! Snow Man Ranked First in Spending Power in Hakuhodo’s ‘2026 Content Fan Consumption Behavior Survey’

Brand: Snow Man
Campaign: None

Source: https://www.advertimes.com/20260915/article557553/

Goal: To increase media exposure and spending on content related to Snow Man.

Media: Variety shows, dramas, movies, social media, collaborations

Summary: Hakuhodo released the results of the '2026 Content Fan Consumption Behavior Survey' on September 8, revealing that 'Demon Slayer' maintained its top position for the sixth consecutive year with a reach of 10.48 million. In terms of spending power, Snow Man topped the list with 46 billion yen, significantly expanding its audience through diverse media exposure. The average annual spending on content remains high despite a slight decrease, attributed to the increase of free content and the reduced exposure to different genres to individual interests.

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Published: September 16, 2026 🔒 Analysis Members Only
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Case Study Details

Campaign Diaries 🔒 Member Access ▾ Log In Remember me Forgot? Displaying 1 Campaigns for this Brand. Japan Demon Slayer Holds Top Position for Six Consecutive Years! Snow Man Ranked First in Spending Power in Hakuhodo’s ‘2026 Content Fan Consumption...