Campaign Diaries
Backslash Becoming Uninfluenced report explores trust
Source: https://campaignme.com/tbwa-raad-backslash-becoming-uninfluenced-report/
Goal: To explore brand credibility in the context of growing skepticism towards online influence.
Claim: Influence isn’t disappearing. People still want recommendations and discovery.
Media: Private preview event
Summary: The 'Becoming Uninfluenced' report by Backslash reveals that many people find being hard to influence more appealing than being an influencer. This research highlights a growing skepticism towards online popularity and focuses on how brands can build credibility as audiences question modern influence methods. The report challenges the idea that visibility necessarily equates to influence, advocating for a focus on unique perspectives and trust.
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