LET IT FLY

‘d x RENIOVING ONE OF ‘TRAVEL'S MOST COMMON FRUSTRATIONS ys 7 Saudia oO A o, ~ 6 S x a Fly RYO, oe Turning suitcas into moving media for Saudi culture More than half of travellers report buying fewer souvenirs due to baggage limits. At the same time, ‘Saudi Arabia is opening its doors to the world, inviting travellers to explore and connect with its culture. Cultural pieces allow people to carry that meaning ‘and heritage back home, but they represent added baggage weight at check-in. ‘Saudia Airlines, the national flag carrier and gateway to the Kingdom, reimagined baggage allowance 0 Saudi culture wouldn't be treated as oxcess weight. Creating the first luggage stickers that turn cultural artists. Encouraging travellers to carry more of Saudi ‘and rewarding them for it. LOCAL 2 GLOBALARTISTS 212% saa Oe a saan) SQ trecrone avo name MRMNGST uBR” AP Ypmsn [Ris Seem SAUDIATURIVS LUGGAGE ITO CULTURAL STORYTELLING yahoo! a | APRACTICAL & MEANINGFUL WAY FOR TRAVELLERS TO SUPPORTLOCAL CULTURE 21 HOW DOES IT WORK: SPEND 50 SAR on cultural pieces to get a sticker STICK the ssl onto your luggage 3) SCAN the sticker at check-in E ¢ UNLOCK y allowance Culture travelled lighter. Suitcases became media. Travellers became ambassadors. sales lift at: causes participant: bou tp just forthe extra allowance items carried per journey Saudi culture travelled to stickers