SILENT INHERITANCE

Brand
NATIONAL OVARIAN CANCER COALITION
Entrant Agency
DIGITAS
Category
Film Craft
Festival & Year
Cannes Lions (2026)

Case Study Details

Up to 1 in 4 ovarian cancers are inherited. Yet many families never talk about it. This trailer offers a glimpse into the real stories behind Silent InHERitance, a national awareness campaign focused on hereditary ovarian cancer and the role family history plays in risk. When conversations about health history are left unsaid, opportunities for earlier awareness and action can be missed. This film highlights what can change when those conversations begin. Learn more about ovarian cancer risk, genetic testing, and family health history: https://www.silentinheritance.org/ #KnowOvarian #SilentInHERitance #OvarianCancerAwareness #GeneticTesting #FamilyHealthHistory

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