BUZZCODES

Sutin Cines Jounal AtiworeApvance AMAge (ro THEGLOBE AND MAIL* FINANCIAL TIMES yahoo! ““WNIBE Che Post-Seuclight sitet necons barchart Tie Jessamine Journal @RYBUNE NeWS-Heratp PIONEER Courier whatsOn’ AP BENZINGA AUTOSPHERE "owurer (DAILY LEADER weeklyvoice The Winchester Sun American Press NOW. Autolnc. DAIL BEAST Yosseevareur The Brewton Standard Z¥MarketScreener sikkZNews SMrrarieLp Times Herald 4) ID. Buzz presents / ai @ wana WZ FS c Turning 70 years of VW film appearances into a live, social-first scavenger hunt. BACKGROUND & INSIGHT To reassert their status as a pop culture icon and launch the all-new 1D. Buzz, Volkswagen became the Official Automotive Partner of the Toronto International Film Festival (TIFF). But Volkswagen wanted to ce 4 SPT 7 Be tiff® d be more than just another sponsor logo at the festival. So, we turned yy av WN Wy to seven decades of film and TV in which the ID. Buzz's look-alike, xweanad The coi Vkovagn nso god ed ip the iconic 50s-era Microbus, makes thousands of appearances. ‘Micobus inthis fim can uniock some fun WD Buz swap. & plus a chance to win a QTIFF.net opening night experience = for you and a tiend. Just share the plate number an tell us = IDEA ‘where you found i. = An epic cinematic scavenger hunt that rewards pop culture fans for =—— st finding the 1D. Buzz’s look-alike in any movie or TV show from the 5 ~ past 70 years. First, we scanned decades of entertainment to find sandiesque the licence plate numbers on any Volkswagen Microbus that shows 153 HBA little miss sunshine #Buzzcode up on screen. These numbers became promo codes that unlocked @vweanada prizes, including coveted tickets to TIFF's opening night gala. Codes could only be claimed once, so fans had to act fast. Buzzcodes turned cultural nostalgia into audience participation because now, when fans were watching movies and TV shows, they were actually hunting for Volkswagens. INaruer at culties Heritage play with and conversation culture built in Gedcxe DitiyNews Adage SSSBR BRT ESRB BBeeeeee gaa SESS BRR BBBeBeeeee Beseeeeseeeees oem : —) ae ey 6H PEPER UUUEUEREEEEEE RE e rere PrEREEREEUERE Eee Illustrated plates were clues to films or shows where the ID. Buzz's look-alike could be found. T868% 1259% T414% 146M: Followers Enga ent Site Traffic Earned Media