PRIME TIME 0.7

Brand
FRECUENCIA LATINA
Entrant Agency
FAHRENHEIT DDB
Category
Media
Award
Silver
Festival & Year
Cannes Lions (2026)

Case Study Details

FICHA TÉCNICA Anunciante: Latina Agencia: Fahrenheit DDB Perú Founding partner: Alberto Goachet Founding partner: Ricardo Chadwick CCO: Sergio Franco Tosso General manager: Luis Eduardo Garván General manager of brands: Andrea Gomero Brand director: Sandra Alfaro General creative directors: Yoshi Ishikawa, Mauricio Loredo Producer: Giselle Navarro Campaña: Prime Time 0.7%

Presentation Board

ti - PRs WE IMPERCEPTIBLY ACCELERATED TV PROGRAMMING TO CREATE AIRTIME THAT DIDN'T EXIST. srlessleyiatin rg dhe ria Generated riety more airtume thanaleading brand in Peru television Brands invest milions to secure access to if, making it the main revenue source that sustains the TV business. oo wy) 2 Ml a / ‘That's why NGOs are typically confinedto donated airtime outside prime time, where fragmented | aucienceslimit effectiveness. Brandt: Latina TV Network has supported the Peruvian Cancer Foundation for decades: by donating airtime — but these plcements have become less effective over time. . 80% Impact vs previous hh campaign afecng he TVbusiress? ae lone rnnarea 8 Oomiereee pov By Eee ‘accelerating a 2n 26min primetime block by 7% y 0.7% Spee imperceptible to the human eye andear—it Normal Speed v Qeligcehisiciiiiige: PE sreesazet’ e of generated one ackdtional minute of airtime at the | f iB | De rmomertf highest tier tion each Prime Time Content [ 2h 29 m] ] Ads : | Prime Time Content [2h 28m] ] hoy | Ads ] lonations ; i This unlocked enough space to air two daily fundraising spots in prime time throughout the ¢ minute of doniatediairtiine chs campaign period —enabiingrea tie donations fot Fliideaisitig 26 16%Ind SUSTAINABLE. SCALABLE “An effortless idea, a massive impact.” i @ “A social initiative WHEN IT COMES TO HELPING, A NEW WAY TO MAKE ie with commercial sustainability.” THERE'S ALWAYS A WAY TO MEDIA ACCESSIBLE Forbes latina Perti21 MAKE SPACE. TV NETWORK

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