TILT ACCESSIBLE BEAUTY – INCLUSIVE DESIGN

marie claire ELLE WWD THE aSiiieTIMES WSJ THE FIRST BEAUTY BRAND TO RECEIVE THE ARTHRITIS FOUNDATION'S EASE OF USE® CERTIFICATION ONE IN FOUR U.S. ADULTS LIVES WITH A DISABILITY. Yet only 4% of beauty brands cater to them. For people with chronic pain, most beauty packaging simply doesn’t work, often requiring hacks like grippy tape, rubber bands, or skipping makeup entirely. Why can’t a beauty brand be easier to use for some, but cute for everyone to enjoy equally? In designing Tilt, we wanted to make products that were both “seriously comfy” and beautiful to look at. We had to rethink the way beauty products are packaged from the ground up — with over 300 prototypes, intensive focus groups and 4 years of research and development. “This project really showcased the art of accessi- bility. Not only does it feel stylish, desirable and modern, it’s just really cool that accessibility and inclusive design have been embedded into this product from start to end” Marc Powell, Unilever’s Global Accessibility Centre of Excellence Lead. The Best Inventions of 2025 4 b° Braille Institute's Atkinson Hyperlegible font makes reading easier for those with low vision ‘THE EASY WAY HYDRATING “Tilt is the future of inclusive and accessible beauty’. TIME COSMOPOLITAN “Tilt Beauty is taking the rise of functional packaging to new heights.” Forbes Wider grip in the middle of the pencil “Tilt reflects ris for accessible, user-friendly packaging.” VOGUE * Tilt is redefining what accessible beauty can look like. " ON ing demand BUSINESS ENGINEERED FOR EASE Silicone-coated for softness + Low pull force magnets and grip-ability reduce the strength required for open and close CUSTOM WAND Shorter wand reduces. “wobble” to increase accuracy Braille product descriptions The Best 2025 Inventions of 2925 Diamond Pentaward Time Best of Show 2025 2025 Gold Pentaward Inclusive D&AD Graphite & Accessible Design Pencil 2025 2925 Dieline Awards Dieline Awards Editor’s Choice Best of Category “As someone in the disabled community, this is something we've been asking for for a long time.” April Lockhart @aprillockhart 190K Followers (Instagram) Founder of Disabled& Forbes 30 under 30 “T haven't been able to open a package by myself in literally 17 years so the fact that I was able to use my teeth and open the package is kind of insane.” Taylor Lindsay-Noel @accessbytay 155k Followers (TikTok) Founder @cupofteshop “As a [person with] limb difference who struggles to open and close makeup products I love how accessible and ergonomic this component is.” Mariadeliz Santiago elimbitlessmaria. 6k Followers (TikTok)