THE GOLDEN ZONE

» AUSTRALIA <RS EMILIA-ROMAGNA a) BELGIUM UNITED STATES Background Fast food brands have sponsored Formula teams, But never Formula itself McDonald wanted to _go beyond sponsorship visbilty and become part of the race in away fans could instantly respond to, Idea We tooka closer look at al24 Form ‘and found something unex App downloads in the first month +2.7M CANADA MEXICO Execution During every race, fans openéd the McDonalds ‘309 to play areal-tine game and catch jive deals. ‘And every time the race jeader entered aGo'den Zone, alive offer dropped for just afew seconds while the leader passed throughit. Every lap: brought anew offeranda new momenttoact, letting fans play and catch multiple coupons throughout each race. Top Formula 1streamers. encouraged fans to take partlive The idea launched at intertagos, Brazil then expanded across differentraces in Argentina, Mexico, Colombia and Peru during thefinal threeraces ‘of 2025and the fist three of 2026, withrolout Continuing throughout the rest of the year. The Golden Zone turned McDonalds from, a sponsor around the race into realtime bbrand fans could instantlyrespondto. Digital reach in sogial media +1.6M all Formula 1 circuits and a rnd them nt gam ite commerce exper ienc +7% Incremental in daily digital app sales 1. Entortheapp when tho acestars, Me \ ‘Regional Partner of Formuia1* 2 Catch the coupon as the leader ‘rossga The Golden Zone. BAHRAIN 3. Complete your purchase ‘using this code +688K: SAUDI BRAZIL Viewers across platforms . J ~~ ARABIA MIAMI ITALY é} UNITED KINGDOM Vines SINGAPORE E> ABU DHABI +2.3M Active users during the races