INFINITE SAREE

Brand
Red Dot Foundation - Public Health Campaign in India
Entrant Agency
KLICK HEALTH
Category
Design
Award
Silver
Festival & Year
Cannes Lions (2026)

Case Study Details

Infinite Saree transforms one of India’s most symbolic garments into a collective voice against marital rape. Created by Red Dot Foundation in collaboration with Klick Health, the campaign uses the saree not only as fabric, but as protest, memory and resistance. To help tell this story, Lightfarm Studios created an animated film where images are slowly embroidered into the fabric itself, thread by thread, while a woman’s voice narrates a message about silence, consent and injustice. More than illustrating a cause, the film was designed to make people feel the weight behind it. A reminder that some stories should never remain invisible.

Presentation Board

cay e / ' AY Red Oop Tilia ISHED lona tent LOCAL e Brown History shethepeople : MunbaiMirror = aqua e1sta samosa “Stein r Foundation Dy muctiMs OF 14 Rerenase _ INFINITE SAREE ™ es "< Worto! i LONGEST SAREE UNVEILED TO FIGHT MARITAL RAPE EXCEPTION” FREE PRESS JOURNAL PROBLEM In india, marital rape remains legal under Exception 2, Section 375 of the Indian Penal Code. Attempts to criminalize it have been rejected as “excessively harsh,” arguing it would destabilize marta Ss JAREE ASKS a NT MARITALR, IPE”) IDEA THAT CONSENT.ENDS WITH S MARRIAGE” = ~ MeRSTORY CULTURAL INSIGHT In aniconic Indian tale called the ‘Mahabharata, Princess Draupadi is gambled away in a game of dice by her five husbands, and drag¢ into court to be stripped in public. As she prays for protection, her. saree miraculously becomes infinite, saving her from humiliation over 2,000 years, Draupadi’ saree has been regarded as as KM SAREE THAT'S FIGHTING MARITAL RAPE” cediff 195M THE IDEA To bring Draupadi’ legacy into the present, we created the Infinite Saree, the world's longest saree and a living petition worn instead of written. Spanning 4 kilometers and designed by one of India's leading fashion designers, Nivedita Saboo, the Infinite Saree carries the embroidered signatures of women and men across the country demanding justice, EXECUTION EARNED MEDIA IMPRESSIONS Unveiled at a special event in Mumbai, draping the interior and exterior of India’s oldest Opera House, the Infinite Saree transformed a cultural garment into a symbol of justice. With press momentum and lawyers taking it to the Supreme Court this summer, the Infinite Saree continues its fight to turn ancient I 3 M history into change today. EARNED SOCIAL REACH

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