INFINITE SAREE
Brand
Red Dot Foundation - Public Health Campaign in India
Entrant Agency
KLICK HEALTH
Category
Design
Award
Silver
Festival & Year
Cannes Lions (2026)
Case Study Details
Infinite Saree transforms one of India’s most symbolic garments into a collective voice against marital rape.
Created by Red Dot Foundation in collaboration with Klick Health, the campaign uses the saree not only as fabric, but as protest, memory and resistance. To help tell this story, Lightfarm Studios created an animated film where images are slowly embroidered into the fabric itself, thread by thread, while a woman’s voice narrates a message about silence, consent and injustice.
More than illustrating a cause, the film was designed to make people feel the weight behind it. A reminder that some stories should never remain invisible.
Presentation Board
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lona tent LOCAL e Brown History shethepeople : MunbaiMirror = aqua e1sta
samosa “Stein r Foundation Dy muctiMs OF 14 Rerenase
_ INFINITE SAREE
™ es "< Worto! i LONGEST SAREE UNVEILED TO FIGHT MARITAL RAPE EXCEPTION”
FREE PRESS JOURNAL
PROBLEM
In india, marital rape remains legal under Exception 2, Section
375 of the Indian Penal Code. Attempts to criminalize it have
been rejected as “excessively harsh,”
arguing it would destabilize marta
Ss JAREE ASKS a
NT MARITALR, IPE”)
IDEA THAT CONSENT.ENDS WITH
S MARRIAGE” =
~ MeRSTORY
CULTURAL INSIGHT
In aniconic Indian tale called the ‘Mahabharata, Princess Draupadi is
gambled away in a game of dice by her five husbands, and drag¢
into court to be stripped in public. As she prays for protection, her.
saree miraculously becomes infinite, saving her from humiliation
over 2,000 years, Draupadi’ saree has been regarded as as
KM SAREE THAT'S FIGHTING
MARITAL RAPE”
cediff
195M
THE IDEA
To bring Draupadi’ legacy into the present, we created the
Infinite Saree, the world's longest saree and a living petition worn
instead of written. Spanning 4 kilometers and designed by one
of India's leading fashion designers, Nivedita Saboo, the Infinite
Saree carries the embroidered signatures of women and men
across the country demanding justice,
EXECUTION
EARNED MEDIA IMPRESSIONS
Unveiled at a special event in Mumbai, draping the interior and
exterior of India’s oldest Opera House, the Infinite Saree
transformed a cultural garment into a symbol of justice. With
press momentum and lawyers taking it to the Supreme Court this
summer, the Infinite Saree continues its fight to turn ancient I 3 M
history into change today. EARNED SOCIAL REACH
