CHEETOS THING-ERTIPS

Wa Ge x NETFLIX a iNCER % a a + THING 4 WHAT HAPPENS WHEN A. SEVERED HAND LEAVES HIS FINGERPRINTS ALL OVER NEW YORK? me A RNTUNNL PRENUMENTR AAAS WW ART PSTECMPANY . We FASTEST SELLING Insight Wednesday Season 1 was cultural phenomenon But one character in particular stole the shows Thing. This mischievous, disembodied hand built a cult" following of fans and truly had the world at his fingertips. ii i il The idea ‘ bay | Just before the launch of Wednesday Season 2, Vay ie it Cheetos did something no other brand could do... | 7} covered his fingertips in our iconic bright orange r Hl LIA ANTE TIME GHEETOS PRODUCT <i ¥ sacs Se \) e 0 NOVERNLL SALES dust, instantly making Thing the world's most unexpected celebrity brand ambassador. The plot twist As part of the campaign, we gave Thing his very own billboard in Times Square. But Thing is not the kind of character who takes orders from a corporate brand. So, naturally, he broke out of the ad unit and started leaving his fingerprints all over culture. He started by messing up other real brands’ billboards (Gatorade, Spotify, Specialized) then moved onto monuments, street artists, an iconic news stand and even classic | @P NY t-shirts. @ weLEAVes FINGERPRINTS ALL OVER TIMES SQUARE @ HE INVADES OTHER BRANDS BILLBOARDS: SPOTIFY, GATORADE, SPECIALIZED, @ tne escapes our CAMPAIGN