THE LIFE-SAVING RECEIPT

BACKGROUND In South Korea, all children under the age of 12 are el essential vaccinations free of charge. However, vaccination coverage among migrant-background children stands at just 55.2 percent (only half the rate of Korean children). A healthcare system designed primarily around the Korean language, combined with hard-to-access support information, has continued to isolate migrant families in medical blind spots. How can life-saving information reach every child without any ible to receive exclusion? INSIGHT Migrant families tend to form communities in specific neighborhoods based on their countries of origin and rarely move beyond their living radius. Recognizing this pattern, we transformed the “local stores they visit every day into key touchpoints for delivering medical information. At the moment parents purchased childcare products, we introduced another essential item for parenting: essential healthcare information, through the smallest receipt-based media. LOCAL STORES Migrant families visit these stores daily to purchase groceries and everyday necessities from their home countries (e.g. halal food, Vietnamese products and other ethnic essentials). HIS IDEA We developed a conditional receipt algorithm that printed medical information only when childcare products were purchased. And then, we installed a dedicated POS system in local stores located in key migrant hubs nationwide in South Korea, including areas such as Incheon and Gimpo. Receipts were provided in each parent's native language and included QR codes that instantly connected them to vaccination support, medical interpretation and counseling. RESULTS 80% Tin of migrant children received Sparked National Assembly forum health check-ups or vaccinations for migrant children's rights fOK +101,6M 1,000 institutions & brands joined voluntarily Geen ‘Superma oeiaton) ™AsiaBusinessDaily PUM GD BrandBrief MSNE AM BYSq|o] A742!