CRAFTMAN.SHIPS

2.5km of Thread. 600 hours of Craft. A 50- Year Voyage, Stitched by Hand. IDEA: The Heat of the Beginning EXECUTION: Craft over Al RESULTS: AShared Heritage 100% positive Sentiment from 1010 user Message For its S0th anniversary, SHIPS moved beyond mere nostalgia. To convey the raw, uncooled heat of loving clothes to no end,” we chose’ __Inan era where Al can generate fis in minutes, we chose the Beyond digital media, the hundreds of physical frames used in to declare its future: mitment to authentic craftsr idery over polished digital effects. We sourced most arduous path: hundreds of individual frames of hand-stitched production were exhibited across 80 SHIPS nationwide. materials directly from our heritage—repurposng leftover threads and stop-motion. We believed the physical "vibration" and texture By placing the actual craft where employees and customers meet, 3 canvas scraps, traditionally used for sil, that hadlong been tucked away ofthe thread were the only ways to manifest the brand’s $0- the campaign transformed from a!mere advertisement into 2 145 % UP Dorr Membe acivat : SULLA THE#VE ANE ICID THE 1a RA Hd ow apoaTR TAFT Loess eeee ond oem Se ° tn Dacre Mento Feertaten philosophy of "The Best Bas nds name, Ieisa "garment in motion, talored by our actual artisans with the same the meticulous process of making’ garment—symbolizing a brand andits community, ensuring the value ofhandworkis passed. omy gyewy = SOSOCOCSC~C<S< STR baie a esl ain the sx wih sar, tna leet nu Ss Cede Tule ot HPS. = an of psi pase em reo cases wore.” th npn AAT 2 Bo eecesiiuen ioner unncesn iA AA AN AA A AAA ah Nah A A, nl dc .2 ) Co) (a) fol fa) (al oO. (a) ia] ° ° ° G) (a) Ce) ° (a) Gl ° (a) 2 (3) O° =oF8 Se ee ee ee “te =m . —_ a -~ ‘as “a Nan Ase a 7s ee a a ~ = a r if , = a ee . a ey ee A ua GAGA GALA Gee ae ea Vee iall 4 pigs Wil) (il = Un CRAFTMAN. CRAFTMAN. CRAFTMAN. SF SHIPS SHIPS 50° 50TH