DANCEBOOK BRASIL
Brand
BRADESCO
Entrant Agency
LOVELY
Category
Industry Craft
Award
Gold
Festival & Year
Cannes Lions (2026)
Presentation Board
THE FIRST RECORDED COLLECTION OF BRAZILIAN DANCE NOTATIONS
For nearly a century, dance notation
systems have been used to preserve
and teach choreography.
But Brazilian dances — despite
their cultural relevance — were
never part of these systems.
Born in popular and collective
contexts, they were passed down
through practice, not documentation,
This absence meant more than a lack of
recognition.
It meant these dances could not be
taught, archived, or transmitted across
generations and institutions.
Bradesco, one of the leading private
investors in Brazilian culture, created
Dancebook Brasil. Using Benesh
notation, a historical system that has
been applied exclusively to classical
dances traditionally associated with
“high culture,” such as ballet.
The challenge was not only technical,
but cultural: to translate living, often
improvised movements into a structured
language without losing their identity.
‘A team of choreographers, dancers,
and Benesh specialists broke down each
rhythm into sequences, patterns, and
Positions — turning movement into
a readable system.
The result is a book that allows Brazilian
dances to be studied, reproduced, and
preserved within the same frameworks
used by the world's most recognized
dance traditions — a book that is already
accepted by leading institutions such as
the Royal Academy of Dance in London.
More than a technical publication, the
project preserves, elevates, and expands
Brazilian culture, positioning its
expressions alongside the world's most
established dance repertoires
Dancebook Brasil was designed as a
Unified system where every element
translates movement into structure.
The five-line logic of Benesh
notation — used to map the human
body in notations — became the
Foundation of the editorial design.
This structure organizes text,
images, and notation into a
consistent spatial rhythm, making
the pages themselves feel in motion.
The photography operates as a
technical layer, capturing each step
with precision so movements can be
read, analyzed, and reconstructed.
Copywriting guides execution,
provides cultural context, and
conveys the intention behind each
movement — translating a complex
and uniquely Brazilian expression
into a language that can be
understood globally.
Image, layout, and text Function as
interdependent layers of the same
system — transforming something
ephemeral into something readable,
teachable, and permanent.
“A WONDERFUL ADDITION
TO OUR COLLECTIONS.”
CONSERVATOIRE NATIONAL SUPERIEUR DE MUSIQUE ET DE DANSE DE PARIS
IN HISTORY.
re bradesco
