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CLOTHING TYCOON VOWS TO COLUMBIA TROLLS A POWERFUL TACTIC FOR 1 GOT THE FUCKING PROOF, GIVE AWAY $3 BILLION COMPANY FLAT-EARTHERS REACHING NEW CUSTOMERS SHOW ME THE MONEY Real Flat Earther Daily ax Mail GEARTUUNRIE A CHALLENGE TO FLAT *-® EARTHERS: FIND THE EDGE OF THE EARTH AND WIN THE COMPANY. | CONTEXT a In 2025, Columbia Sportswear launched Engineered For Wha But how do you prove your gear is truly built for anything? — IDEA We launched our boldest challenge yet: An open invitation to Flat Earthers — find document it, and win everything owned CAMPAIGN To launch the challenge, CEO Tim Boy! putting the entire company up for grabs. An open letter in The New York Times escalate followed by a film featuring Tim touring Colu: and outlining exactly what was at stake. We took to the streets with mobile billboards to sp tempting those bold enough to try and claims re company a gathered — inviting them to put their map where their re On social, Columbia showed up where Flat Earl and stop debating and start proving. There was just one condition: Wear Columbia gear. It's wa! and tough enough for anything. Except falling into1 Columbia Sportswear Company TM GIVING 80 MILLION §=«©10.4 a 250+ PIECES THOUSANE a EARNED AUDIENCE VIEWS ON SOCI OF EARNED MEDIA OF ANNOYED FLAT EARTHERS» vy eine PROXNEWS «Qs = METRO = TveScattleTimes Bx Sper GEATuNKIE DailyPail yahoo! TECH YPmsn