BUILD YOUR OWN SUPER BOWL COMMERCIAL

Uber Eats putits app at the heart of the Super Bowl media ecosystem Transforming its app into an entertainment destination Uber Eats flipped the Super Bowl ecosystem on its head - transforming the app into a fan-led entertainment hub designed to not only drive traf- fic, but engagement and conversion all in one place: our own product. The result wasn't just a record-breaking sales day for Uber Eats, but proof that bringing entertainment into sales channels can drive record sales. NEW APP VISITS SUPER BOWL WEEK 3.71 ages, Forbes coi FOX SPORTS a HMollijwood ELLE From building burrito bowls to Super Bowls We had one ambition - create a commercial experience so rewarding that fans would choose to play with it inside the app. Building off the joke that the Super Bowl was named after a bow! because it is a receptacle for food, we offered fans the opportunity to build their own “Super Bow!”. Nota Bur- rito Bowl, or a Poke Bowl, but a “Super Bowl”. Complete with a ton of fresh evidence in the brand's long-running “Football is for Food” conspiracy - with customizable scenes, cameo talent, and custom-made deals. Rewiring our commerce channel into interactive entertainment In the most competitive delivery moment of the year, we made the Uber Eats app a destination worth spending time in. Challenging conventionally accepted wisdom and innovating in the product to unlock record-breaking results. SZ9IOMF: wisoia vate Your Super Bowl LX commercialis ready Oe oan at MORE EFFECTIVE THAN PAST PROMOS BE % Redeuerion 410.