THE FAROE ISLANDS SPACE PROGRAM

SKF REBRAND LAUNCH CAMPAIGN FAROE InLANDS 2826 FAROE ISLAI a) PROGR BACKGROUND SKF needed to relaunch its brand with a clear purpose, while tidal energy needed a story people could grasp. The Faroe Island Space Program solved both. instead of rockets, it explored a new space beneath the sea, Through interactive scrollytelling, users journeyed from space to the North Atlantic, watching the Earth transform into a kite moving with the tides. The design made the invisible visible—using clear pacing, smooth transitions, and minimal typography to guide users. Complex engineering turned into a simple, aesthetic digital experience anyone could follow. IDEA ‘The idea was to frame tidal energy as a space program that never leaves Earth. Using the visual language of exploration—cosmic imagery, spacecraft forms, and navigation paths—the project created surprise and clarity. ‘The Faroe Islands’ “crafts” are underwater kites tethered to the seabed, capturing the ‘moon's pull. As users scrolled the website, Earth morphed into a turbine, tides followed lunar gravity, and motion design visualized the kite’s path. Each step tumed complexity into clarity. The concept reframed renewable energy as part of a larger human story, showing how design and interactivity can make SKF feel like a true clean tech innovator. 839M Editorial reach +69% Attitude shift: Innovation leadership , "| spend a lot of time looking up, and you are sending your equivalent to a space rocket down” “A space program to harness the energy of the moon through tidal power” zi 435M Digital impressions +161% Sustainability leadership +1,.400 Articles published