EVERYBODY COINBASE
Brand
COINBASE
Entrant Agency
ISLE OF ANY
Category
Direct
Award
Gold
Festival & Year
Cannes Lions (2026)
Case Study Details
Oh my god, we’re back again
Brothers, sisters, everybody sing
Am I the original crypto exchange? (Yeahhh)
Am I the only financial app you need? (Yeahhh)
Am I so secure? (Yeahhh)
Crypto is for Everybody
Coinbase
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#coinbase #crypto #superbowl #everybodycoinbase #commercial
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Presentation Board
“A social experiment in “Clever, unusual, © b “Anew playbook for “The entire country
the shape of a film” and eye catching” coinbase Super Bowl ads’ had a singalong”
EST@MPANY RojlingStone
Context The Idea Outcome
‘The Super Bowl is one of the last true shared cultural We tured our Super Bowl spot into a moment of mass By creating a behavioral idea that changed the way we view most talked earned media
moments in America. Millions watch together, reacting in Participation, inviting 125 million viewers to become part of commercials, with the audience completing the format, we. about ad on impressions eo % app.
real time, Most brands go bigger: celebrities, spectacle, the message. Using the unmistakable melody of Backstreet created a first-of-its-kind Super Bowl ad, blurring the lines a
louder storytelling. We did the opposite.
‘Super Bowl night in under 24 hours
Boys — “Everybody’, people everywhere sang along. ‘between brand and audience.
HUFFPOST
