HERE TO STAY
Brand
MASTERCARD
Entrant Agency
McCANN POLAND
Category
Creative Data
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
Everything you need to know about how payments are changing in 2026.
1️⃣ Agentic commerce frameworks are coming
2️⃣ Expect more crypto collabs
3️⃣ Digital identity is getting an overhaul
4️⃣ The circular economy is on the rise
5️⃣ Better personalization means more convenience
6️⃣ The instant economy is here to stay
Excited about a 2026 trend that we missed? Share it below. And if you’re interested in a deeper dive, you can read our story about what’s coming in 2026 on the Mastercard Newsroom https://www.mastercard.com/us/en/news-and-trends/stories/2025/2026-payment-trends.html
Presentation Board
23% 30% €18.22B +2Q0pp.
e@ @ Oo of underemloyed completed the full unlocked in economic preference
e@ oO oO skilled migrants user journey and growth potential for Mastercard
@ OQ used the tool accessed new in Slovakia
@ @ e@ career pathways
eo @ @
Explore your
opportunities:
here to stay fe
A platform reconnecting migrants
to their professions
hot matches for you >
Average cost of ving 2 334
1 568 4
"If migrants worked the same jobs
and earned the same wages as
comparable natives, the European
economy could grow by €33.8 bilion."
FINANCIAL TIMES
SOLUTION:
Using Mastercard’s data analysis, UN International
Organisation for Migration expertise, and real-time labor
market data from profesia.sk - Slovakia's largest job
portal, we created Here to Stay — a_ platform
reconnecting migrants with their professions. Starting at
wherenext.sk with a simple input — qualifications — the
Al assistant connects migrants to verified job
opportunities, supports their diploma validation process,
estimates fair salaries, calculates cost of living, and @ | & 1IOM
shows the effort required for the potential income. UN MIGRATION
PROBLEM:
Slovakia ranks No. 1 in The 2026 Global Talent Shortage
Report by Menpowergroup, with 87% of companies
unable to find the right workforce. At the same time, it is
home to 278,595 migrants. 40% work below their
qualifications.
