THE SAFE PACK

it CONTEXT LASA medications (Look-Alike, Sound-Alike) are one of the leading causes of preventable harm in healthcare worldwide. In Spain, the lack of packaging regulation allows pharmaceutical companies to use similar designs, which can be confused, especially by elderly patients. As a result, medication errors cause approximately 8,000 deaths every year in the country. LORAZEPAM LORATADINA eo 6A oo i — oom Oainta (gw cin ANXIETY PILLS ALLERGY PILLS IDEA The Safe Pack is a new design system that makes any medication packaging unmistakable. Through an adaptable sleeve system, it helps distinguish Spain’s most commonly prescribes LASA medications according to National Health System data. EXECUTION The Safe Pack applies gerontological design principles h-contrast colors, highly legible typography, iconography linked to each drug’s use. With adaptable sizes and matte finishes, it makes packaging clearer and easier to understand The Safe Pack is already available in 6 TuPharma365 pharmacies and will reach 40 locations across Spain’s main cities by the end of 2026. It’s also available online through free downloadable templates, maximizing accessibility and reach. The packaging that makes pills unmistakable. + pharma & U 365 RECOGNIZABLE ILLUSTRATION STYLE HIGHLY LEGIBLE TYPOGRAPHY HIGHLY CONTRASTING COLORS MATTE SURFACE PHARMACIST NOTES SIMPLE LANGUAGE “AN INCLUSIVE DESIGN THAT REMEMBERS THOSE MOST OFTEN FORGOTTEN: THE ELDERLY” 8 pmfarma “PREVIOUSLY INDISTINGUISHABLE MEDICATIONS ARE NOW EASILY IDENTIFIABLE”