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Japan
Next After Pokémon: J.League Communicates the Behind-the-Scenes of VAR and Decisions with ‘Detective Conan’
Source: https://www.advertimes.com/20260717/article550986/
Goal: Increase awareness of the J.League among Detective Conan fans and referees
Media: Television
Summary: The J.League is collaborating with the anime 'Detective Conan' by airing a special episode titled 'J.League Opening Whistle' on July 18. This campaign aims to attract Detective Conan fans to the J.League and enhance the understanding and respect for referees and VAR technology in soccer. The collaboration coincides with the J.League's transition to a new season start in August, marking a significant change for the league.
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