Welcome to the automated Brand Tracker diaries.
Absolut and Charli xcx mix up something chaotic
Source: https://www.marketing-interactive.com/absolut-and-charli-xcx-mix-up-something-chaotic
Goal: Engage with Charli xcx's fandom through music, nightlife, and martini culture.
Media: Social media, live performances, merchandise
Summary: Absolut Vodka has partnered with pop star Charli xcx for a two-year global collaboration aimed at connecting with her fans through limited-edition products, custom merchandise, and events. The campaign emphasizes co-creation with Charli and her community, allowing her fans to influence the collaboration as it unfolds.
YOSHIROTTEN’s Large-scale Exhibition ‘BEYOND EARTH’ Collaborates with JAXA and Pokémon Card Game, Starting October 30
Source: https://www.advertimes.com/20261023/article561321/
Goal: To celebrate the 30th anniversary of the Pokémon Card Game and showcase contemporary art.
Media: Art exhibition and video installation
Summary: Starting October 30, YOSHIROTTEN's large-scale exhibition titled 'BEYOND EARTH' will take place at TOKYO NODE, marking his first major exhibition in Tokyo in eight years. Collaborating with JAXA and featuring a Pokémon Card Game project, the exhibition explores unseen phenomena through various artistic media, including art inspired by satellite data and video installations. The event will run until January 11, 2027.
Daft Punk enters the LEGO world: The iconic stage from the Alive 2007 tour becomes a LEGO set
Goal: To connect two communities through music and creativity
Media: Film, Social Media
Summary: Daft Punk's iconic pyramid stage from their Alive 2007 tour is being turned into a LEGO set as part of a partnership with LEGO Group. The collaboration encompasses products, content, and brand experiences, aimed at merging music and creative communities. The partnership was announced through a film featuring LEGO versions of Daft Punk, with music from their albums accompanying the visuals. A unique fan-made LEGO model of the stage gained official approval, further linking the brands.
Snickers and Adidas Launch Chocolate-Inspired Cleats
Goal: To promote a limited-edition football cleat inspired by Snickers chocolate
Media: Social media, online store
Summary: Snickers has partnered with Adidas to launch a limited-edition football cleat, the SNICKERS x Adidas Adizero Electric+ II, that incorporates the iconic colors and themes of the candy bar. The campaign features athlete Carnell Tatem and includes a promotional giveaway of specially packaged chocolate bars. The shoes will be available in limited stock starting October 10 for $180.
Proximus and SILK Show the World Differently with Lupin
Source: https://pub.be/fr/proximus-et-silk-font-voir-le-monde-autrement-avec-lupin/
Goal: To showcase a different perspective of the world
Summary: Proximus, in collaboration with SILK, is launching a campaign titled 'Lupin' that aims to present a unique view of the world.
Oh, bother! Starbucks celebrates 100 years of Winnie the Pooh
Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh
Goal: Celebrate the 100th anniversary of Winnie the Pooh with merchandise
Claim: For a century, Winnie the Pooh has reminded us to be kind, stay curious, and keep a little honey in your heart.
Media: Starbucks stores, LazMall, online sales
Summary: Starbucks is launching a limited-edition merchandise collection on October 20 to celebrate the 100th anniversary of Winnie the Pooh. The collection includes drinkware and accessories inspired by Pooh and his friends, designed to evoke nostalgia and appeal to both longtime fans and new audiences. It aims to bring warmth and connection to everyday routines, available in several Asia Pacific markets.
Out of the Feed, Into Life: Why 1000things is Now Cooperating with Wiener Zeitung
Goal: Engage audiences beyond social media
Claim: Out of the feed, into life
Media: Newspaper
Summary: 1000things is collaborating with Wiener Zeitung to encourage audiences to step away from digital feeds and engage more with real-life experiences. This initiative aims to blend effective journalism with informative content that inspires people to explore their surroundings.
Heinz and Greggs celebrate breakfast for dinner with London ‘brinner party’
Goal: Celebrate breakfast for dinner
Summary: Heinz and Greggs hosted a 'brinner party' in London to celebrate the concept of breakfast for dinner, creating an engaging experience for guests.
Positive balance for the collaboration between TF1 and Netflix three months after the launch of the service
Goal: To distribute content through partnership
Claim: Very positive collaboration
Summary: Three months after the launch, the collaboration between TF1 and Netflix for distributing the content of the French private broadcaster has been reported as 'very positive' according to TF1 Groupe.
Maustetytöt and PAM Released a New Song in Collaboration
Goal: To raise awareness about part-time unemployment issues
Claim: Highlighting the problems faced by part-time unemployed individuals
Media: music single
Summary: The Finnish band Maustetytöt has released a new single titled 'Osa-aikatyötön' in collaboration with the Service Union United PAM. The song addresses the topic of part-time unemployment, emphasizing its prevalence and impact on employees' financial wellbeing, especially in light of recent cuts to social security. PAM aims to bring attention to these issues through popular culture and demonstrate how businesses benefit from part-time unemployment.
US Campaign: Sixt Celebrates ‘First Time’ in a Crazy Way with Liquid Death
Goal: To celebrate the concept of 'firsts' in a unique way
Claim: Experience the crazy joy of first-time adventures
Summary: The article discusses a new campaign by Sixt in collaboration with Liquid Death, focusing on celebrating 'firsts' through a creative and humorous lens. The campaign aims to evoke excitement associated with trying new experiences.
Pasta and Friends: Le Moulin 1704 Continues Its Beautiful Stories with Binsfeld
Goal: Strengthen brand storytelling
Summary: Le Moulin 1704 continues its storytelling efforts with the campaign 'Des pâtes et des potes' in collaboration with the agency binsfeld, focusing on their unique brand narrative and engagement with customers.
Grindin Coffee: Lavazza, Pharrell Williams and Pusha T Turn ‘Grind’ into a Joint Coffee Concept
Goal: Collaborate on a unique coffee concept
Summary: Lavazza has partnered with Pharrell Williams and Pusha T to create a unique coffee concept called 'Grindin Coffee'. This collaboration emphasizes the artistry and hustle involved in coffee-making.
Merrell Announces Three-Year Collaboration with Sundance to Train New Outdoor Storytellers
Goal: Train new outdoor storytellers
Summary: Merrell has announced a three-year collaboration with Sundance for the launch of the Merrell Brand-Supported Storytelling Program.
Nespresso and Swarovski unite coffee and jewelry in a collection for this Christmas
Source: https://www.reasonwhy.es/actualidad/nespresso-swarovski-unen-cafe-joyas-coleccion-navidad-2026
Goal: Promote a holiday collection combining coffee and jewelry
Summary: Nespresso has collaborated with Swarovski to create a unique holiday collection that merges the worlds of coffee and jewelry, highlighting the brand's ability to create a consumer universe.
Netflix incorporates selected movies and documentaries from Filmin in a new collaboration
Goal: To enhance content offerings through collaboration
Summary: Netflix has partnered with Filmin to incorporate selected films and documentaries into its platform, emphasizing the creation of a consumer universe for the brand rather than just generating needs through advertising.
Adecco Portugal remodels office to respond to hybrid work
Goal: To adapt office space to hybrid work dynamics
Claim: Creating environments that allow people to work in the most suitable way at any moment
Summary: Adecco Portugal has remodeled its office to accommodate new hybrid work dynamics, incorporating collaborative areas, meeting rooms, and informal zones to enhance interaction among teams. The official opening is scheduled for October, aiming to attract and retain professionals by adapting work conditions to flexible models.
UGC Belgium & Slice Combine Digital Creation and Cinema with ‘Creators on the Big Screen’
Goal: To combine digital creation with cinema
Summary: UGC Belgium and Slice are collaborating on a campaign titled 'Creators on the Big Screen', which aims to merge digital creation with cinema, highlighting the role of creators in the film industry.
FURIOSA® Presents a Collection with Sharlota Inspired by the American 1950s
Goal: To launch a new collection inspired by American pop culture of the 1950s
Summary: Czech brand FURIOSA® introduces a new collection created in collaboration with influencer and singer Sharlota, featuring jewelry and a niche perfume called CANDY AS F®CK. The FURIOSA® X SHARLOTA collection draws from 1950s American pop culture aesthetics, incorporating pastel colors and elements reminiscent of tattoos and leather. The concept explores the idea that different forms of femininity can coexist. Sharlota collaborated creatively on the project, which reflects nostalgia and joy, and aims for a refined yet playful expression through both jewelry and fragrance.
SpongeBob and ONE PIECE under Golden Arches: McDonald’s combines two fandoms in a new Happy Meal adventure
Goal: To create a crossover experience for fans of both franchises
Claim: An unexpected collaboration creates a grand adventure for fans
Media: In-restaurant experience and digital game
Summary: McDonald's has launched a new Happy Meal collaboration that combines the worlds of SpongeBob SquarePants and ONE PIECE, creating an adventurous experience for children and fans. This collaboration features collectible toys with SpongeBob characters in ONE PIECE costumes and a digital game where users can interact with the toys. The project was developed by tms, which played a key role in creating the visual identity, strategy, and packaging for the campaign, emphasizing the synergy between the two franchises.
Sociedade Ponto Verde Joins the ‘Letter to the Companies of the Future’
Source: https://www.imagensdemarca.pt/artigo/sociedade-ponto-verde-junta-se-a-carta-as-empresas-do-futuro/
Goal: To mobilize companies towards a sustainable and resilient economy.
Claim: Reflecting on the future and responsibility for today's choices.
Summary: Sociedade Ponto Verde has joined the 'Letter to the Companies of the Future', an initiative by BCSD Portugal aimed at gathering companies to reflect on their role in building a sustainable economy. This collaborative letter addresses companies of 2050 and emphasizes responsible leadership, cooperation, and creating sustainable value, with the goal of fostering innovation and efficient waste management solutions.
Dior and producer A24 announce partnership crossing cinema, theater, and live events
Goal: To explore the intersection of fashion, cinema, and performing arts
Media: film, theater events
Summary: Dior and A24 have formed a two-year strategic partnership to create joint projects in cinema, theater, and live events, centered around the Cherry Lane Theatre in New York. The collaboration will feature regular programming that includes recognized talents and supports students in the performing arts and cinema. The first initiative is 'Both Ends,' a performance by Justin Vivian Bond inspired by Edna St. Vincent Millay, with Dior's creative director Jonathan Anderson designing costumes. The partnership also includes a short film that humorously examines the relationship between fashion, cinema, and identity, featuring Anderson and various interpretations of his persona.
TV Rivals Join Forces for Advertising Online Store
Source: https://www.kampanje.com/premium/tv-rivaler-gar-sammen-om-nettbutikk-for-reklame/1027617
Goal: To simplify the purchasing process for TV advertising
Claim: A digital platform for easier buying of TV ads
Media: Television, Digital
Summary: Warner Bros. Discovery, Viaplay, and TV 2 have formed a historic collaboration to create a digital platform that allows advertisers to purchase TV advertising from the three broadcasters in one place, making the process easier and more attractive for media buyers. This initiative will launch with a pilot in the fall and is expected to streamline ad purchases significantly.
G-DRAGON Takes His McDonald’s Obsession on an Asia Tour
Source: https://www.marketing-interactive.com/g-dragon-takes-his-mcdonald-s-obsession-on-an-asia-tour
Goal: To promote a new Asia-wide collaboration menu item and merchandise with G-DRAGON
Media: short film, social media
Summary: G-DRAGON is starring in a new campaign film for McDonald's as part of an Asia-wide collaboration that showcases his love for the brand. The campaign includes a new menu item featuring Gochujang butter sauce across 13 Asian markets, and G-DRAGON's label will release limited-edition merchandise. The campaign aims to engage fans and promote the collaboration.
Coach puts music at the heart of its Gen Z play
Source: https://www.marketing-interactive.com/coach-puts-music-at-the-heart-of-its-gen-z-play
Goal: Connect with Gen Z through music and real-world experiences
Media: Spotify, live performances, digital content
Summary: Coach's Fall 2026 campaign, 'Live your story', centers on music and real-world connections through a partnership with Spotify. The campaign features Elle Fanning and various musicians, creating personalized experiences via playlists and a traveling tour in multiple countries. The films depict themes of connection through live music, reflecting Gen Z's desire for deeper real-life connections.
Dior activates a two-year collaboration with production house A24
Goal: Support creative arts and emerging artists
Media: Short film
Summary: Dior has launched a new two-year creative collaboration with the U.S. production company A24, focusing on various creative disciplines, particularly cinema, which is a passion of Dior's creative director Jonathan Anderson. The heart of this collaboration includes support for the Cherry Lane Theatre in New York, and is announced with a surreal short film featuring five stars portraying Anderson, who also appears as himself. The campaign begins with the show 'Both Ends', inspired by poet Edna St. Vincent Millay, with costumes designed by Anderson.
Building Tomorrow Together: BIL Deploys Its New Brand Platform with Lola
Goal: To launch a new brand platform
Summary: The article discusses BIL's new brand platform deployment in collaboration with agency Lola, aiming to shape the future together.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Dunkin’ to Apple
Goal: Launch a capsule collection based on phonetic spellings
Media: New York Fashion Week
Summary: Duolingo has partnered with designer Megan O’Cain to introduce 'The Phonetic Collection' during New York Fashion Week, which features designs inspired by challenging European fashion house names.
Burger King Joins Dragon Ball Super with Six Collectible Figures
Goal: To connect the brand's flavors with a multi-generational universe recognized for its characters and action stories.
Media: in-store, Takeaway, Drive Thru, Home Delivery
Summary: Burger King has partnered with Toei Animation to launch a limited edition collaboration featuring six collectible figures and exclusive t-shirts inspired by the Dragon Ball Super universe. Available until October 19, customers can choose between the collectibles or t-shirts with the new Super Saiyan Menus. The collaboration also includes a new seasoning for fries inspired by Dragon Ball. The collection is available in all Burger King restaurants in Portugal as well as through takeaway and delivery channels.
After dressing Lady Gaga, Kévin Germanier transforms La Redoute pieces and brings them to auction
Goal: To auction reinterpreted furniture pieces merging fashion and art.
Media: Online auction
Summary: Swiss designer Kévin Germanier, known for dressing celebrities like Lady Gaga, collaborated with La Redoute to reinterpret iconic furniture pieces, leading to an online auction of ten unique items after an exhibition in France. The collection, titled 'Les Précieuses', featured transformed lamps, chairs, and tables using recycled materials, bridging the gap between large-scale furniture distribution and unique artistic creations.
Delta Coffee House Joins Bartender Fernando Taipa to Create New Wonder Coffee
Goal: To explore unconventional coffee flavors and combinations.
Claim: Coffee is much more than a ritual.
Summary: Delta Coffee House has partnered with bartender Fernando Taipa to create the fourth edition of its Wonder Coffees collection titled 'Double Dare'. This edition showcases two unique beverages that combine coffee with cocktail and dessert elements, challenging the traditional perception of coffee. The creations named Limbo and Limiar feature distinct flavor profiles and textures, aiming to inspire new ideas and experiences.
Illy and Bimby Take Coffee Beyond the Cup with a Publicis Groupe Campaign
Goal: To expand the way coffee is showcased and utilized
Claim: Bringing the taste and aroma of Illy coffee beyond the cup
Media: Digital and social channels
Summary: Illy and Bimby have launched a new campaign titled 'The Taste of Being Together', which aims to redefine the use and storytelling of coffee. This campaign features a collection of 16 recipes on Bimby's Cookidoo platform that include new preparations developed with Illy's University of Coffee, as well as coffee pairings and reinterpretations of classic Illy coffee recipes. Starting on August 28, the campaign will also host live demonstrations and tastings throughout September.
Lightning McQueen (so many famous?) in Monza: the marketing move that explains where the Formula 1 business is headed
Goal: Celebrate the anniversary of Cars and enhance brand collaboration
Media: Formula 1 Event
Summary: Lightning McQueen made a special appearance at Monza to celebrate the 20th anniversary of the movie Cars, participating in a ceremonial lap while the official Safety Car featured a Cars-themed livery. This initiative highlights the ongoing collaboration between Formula 1 and Disney, aiming to engage both nostalgia and younger generations of fans.
LEGO and Sony recreate the original PlayStation in block format
Source: https://www.imagensdemarca.pt/artigo/lego-e-sony-recriam-playstation-original-em-formato-de-blocos/
Goal: Celebrate the nostalgic connection between LEGO and PlayStation games.
Media: Direct distribution through brand channels
Summary: LEGO Group and Sony Interactive Entertainment collaborate to create a large-scale replica of the original PlayStation console, consisting of 1,911 pieces. The model is designed with interactive and historical details, set to be available on October 1, 2026, through phased distribution via both brands' direct channels.
JENNIE pirouettes into her first adidas Originals collection
Source: https://www.marketing-interactive.com/jennie-pirouettes-into-her-first-adidas-originals-collection
Goal: To reinterpret the classic identity of adidas Originals through a modern feminine lens.
Summary: JENNIE of BLACKPINK collaborates with adidas Originals on her first design collection, featuring ballet-inspired pieces reimagined for a cosmic theme. The campaign showcases her vision of blending softness with strength, highlighting the collection's unique designs that merge ballet aesthetics with futuristic elements.
Shall We Make New Pancakes Together? Behind the Unusual Collaboration Between Tsuyoshi Domoto and Showa Sangyo
Source: https://www.advertimes.com/20260901/article556082/
Goal: Increase brand recognition and create new demand in the pancake mix market.
Claim: Let's make a new pancake together.
Media: Special website, TV commercials
Summary: Showa Sangyo collaborated with artist Tsuyoshi Domoto to launch a new pancake mix called 'I Love Thin and Tiny Ones' in March 2026. They utilized a special website to propose recipes and aired TV commercials. The campaign aimed to enhance public awareness of Showa Sangyo's capabilities and tackle the declining demand in the premix market by emphasizing a genuine love for pancakes through the lens of Domoto's passion.
TV 2 and Amazon Collaborate on Rinnan Drama
Source: https://www.kampanje.com/premium/tv-2-og-amazon-spleiser-pa-rinnan-drama/1023147
Goal: To produce a new drama series
Summary: TV 2 collaborates with Amazon on the new drama series 'Rinnan', marking the first partnership between the Norwegian channel and the e-commerce giant. With Amazon covering a significant portion of the production costs of approximately 60 million kroner, the partnership aims to leverage resources while maintaining creative control. This project is seen as a trial collaboration between the two competitors, aiming to explore the potential for future joint ventures.
XBOX and IKEA Launch the YXSTABY Gaming Collection
Source: https://pub.be/fr/xbox-et-ikea-lancent-la-collection-gaming-yxstaby/
Goal: Launch a gaming collection
Summary: XBOX and IKEA have launched the YXSTABY gaming collection, aimed at enhancing the gaming experience with furniture and accessories.
Thinking Story (Part 2) How to Make Non-Advertising Media Advertise
Source: https://www.brain.com.tw/news/articlecontent?ID=73124&sort=
Goal: Promote the establishment of the ABC organization for fair media representation.
Claim: Supporting the ABC organization for media accountability.
Media: Joint newspapers and magazines (e.g., Liberty Times, China Times)
Summary: The article discusses the challenges and significance of media advertising, particularly the self-advertising by mainstream media that typically abstain from advertising. It highlights the collaborative advertising efforts to promote the ABC organization, which aims to ensure fairness and transparency in media publishing, showcasing various newspapers and magazines rallying support for this initiative.
In an Age Where AI Doesn’t Make a Difference, We Will Brainstorm.
Source: https://www.advertimes.com/20260827/article555284/
Goal: To enhance creativity and collaboration in advertising and business development
Summary: The Interesting Breakthrough School by Kayac will start on September 12, offering participants insights into generating diverse content through collaboration, idea development, and effective delivery. Led by Kayac creators, the course focuses on enhancing team dynamics and shared ownership of ideas, fostering a culture of collective success without attributing blame or credit to individuals.
Tough Gummy x My Hero Academia Achieves Over Double Store Turnover with Enhanced ‘Partner Feel’
Source: https://www.advertimes.com/20260824/article554628/
Goal: Create purchase opportunities for new consumers and enhance brand recognition
Claim: Bouncing deliciousness becomes your strength.
Media: Retail, social media
Summary: The Tough Gummy brand collaborated with the anime My Hero Academia to release special collaboration packages featuring popular characters, aiming to create purchase opportunities for new consumers and promote the messaging of being a supportive 'partner gummy'. The campaign, which included a contest for collaborative goods, resulted in a significant increase in store turnover. Positive consumer responses were observed on social media.
Fanta Invites Ghost Face into Its Halloween World
Goal: Engage consumers during Halloween with limited edition packaging and exclusive digital content
Claim: Fanta brings Halloween to life with Ghost Face
Media: Limited edition packaging, digital content, consumer contest
Summary: Fanta is launching a Halloween campaign by collaborating with Ghost Face, a famous horror character from the Scream movie series, introducing limited edition packaging of its beverages and exclusive digital content. This campaign aims to engage fans through collector’s items and a consumer contest, enhancing the Fanta Haunted Universe experience by integrating pop culture with Halloween festivities.
The Perfect Pour of Stella, According to the Rules of The Gentlemen
Goal: To educate on the proper serving ritual of Stella Artois while integrating it into the narrative of The Gentlemen series.
Media: Film series, social media, market activations
Summary: Stella Artois and Netflix collaborate on 'The Gentlemen’s Serve,' a campaign integrating the proper beer serving ritual into the storyline of The Gentlemen series. The initiative features actors Theo James and David Beckham in a narrative that elevates the beer ritual to a dramatic context, showcasing decision-making that alters power dynamics in the show's world. The campaign is the first brand partnership related to The Gentlemen series and targets multiple global markets, indicating a new commercial use of Netflix titles beyond standard advertising.
Six gaming worlds gathered around the same table at McDonald’s
Source: https://www.media-marketing.com/vijesti/sest-gaming-svjetova-naslo-se-za-istim-stolom-u-mcdonaldsu/
Goal: To blend gaming worlds with the McDonald's experience.
Claim: Virtual worlds come to McDonald's.
Media: Television, digital channels, social media, outdoor advertising, MyMcDonald's App
Summary: McDonald's has partnered with Xbox and the agency Leo UK to create the 'Side Missions' campaign, which integrates characters from six gaming franchises into its menu. Instead of players bringing McDonald's into their gaming worlds, the campaign allows these virtual worlds to intersect with the physical McDonald's experience. The campaign includes teasers, a hero film featuring characters from the games, and unique in-store experiences, encouraging fans to embark on their own 'side missions' to visit McDonald's.
The Behind the Scenes of the Collaboration Project Challenging with Mr. Donut x Mrs. GREEN APPLE
Source: https://www.advertimes.com/20260820/article554345/
Goal: To excite a broader audience through collaboration
Claim: A new experience with beloved classic items
Media: Television, in-store promotions, AR content
Summary: Mr. Donut has launched a collaboration product 'Mrs. Donut' with the band Mrs. GREEN APPLE, alongside a TV commercial. The campaign celebrates the 10th anniversary of the band's fan club and aims to engage a wider audience by fusing familiar items with a creative twist. Special takeout boxes and in-store music featuring the band further enhance the unique experience.
“Selling too much, not selling” Sho Sakurai × ‘Recovery Wear’, a ‘strongest tag’ between popular entities leads to website outcry TENTIAL ‘BAKUNE’ faces the wall of ‘too much selling’
Source: https://www.advertimes.com/20260820/article554381/
Goal: Manage overwhelming demand for a collaborative recovery wear model
Media: Web advertising, TV commercials, social media
Summary: TENTIAL's collaboration model of recovery wear 'BAKUNE' with talent Sho Sakurai experienced overwhelming access, leading to reservation sales being halted due to server issues. The demand for this product soared following Sakurai's continued popularity post his group's activities and the overall growth of the recovery wear market. After facing access surges, TENTIAL announced a postponement of sales planned for August 18, with plans to resume sales later.
Mauri Hermundsson and Friends create a new version of Redhead
Goal: Promote a friendlier world and childhood safety
Claim: Chippa in för en friendligare värld
Summary: Mauri Hermundsson and Redhead are collaborating with Friends to launch a new version of the famous Swedish advertisement 'Rödhårig' to celebrate its 25th anniversary. The remake includes a new chip flavor promoting a message of contributing to a friendlier world. This campaign, part of the Friendligare initiative, aims to enhance children's safety and involves partnerships with several brands.
Jamie Oliver partners Life360 for microdrama comedy series
Goal: To promote Life360 through entertainment
Summary: Jamie Oliver has collaborated with Life360 to create a microdrama comedy series designed to engage audiences and promote the Life360 brand.
Creating Ideas Starts from Creating the Right Environment. – Kayac’s ‘Looking into the Palm’ Part 1 –
Source: https://www.advertimes.com/20260805/article552889/
Goal: To develop creative thinking and collaboration within organizational culture
Summary: Continuing from last year, Kayac's 'Interesting Breakthrough Course' starts on September 12. This course offers participants experiences in generating ideas across seven domains, including advertising planning and local revitalization, facilitated by seven of Kayac's creators. The course promotes the fostering of relationships and quality of thought to unleash creative capacities in organizations.
Characters from VIVANT Appear in ‘Cute Forms’ with the Launch of Collaboration Products with Koala’s March
Source: https://www.advertimes.com/20260806/article553165/
Goal: Promote collaboration products featuring characters from VIVANT
Media: Online store
Summary: The TBS drama 'VIVANT' has launched a collaboration with Lotte's Koala's March, featuring character-themed trading sticker seals and badges. The campaign introduces characters as koalas, with a total of eleven designs available for random selection upon purchase, exclusively on Lotte's online shop.