Duolingo

Campaign Diaries

USA

Airmess or zheevhanshee? Duolingo offers a language course at New York Fashion Week

Campaign: Duolingo language course at New York Fashion Week

Source: https://pub.be/fr/airmess-ou-zheevhanshee-duolingo-donne-un-cours-de-langue-a-la-new-york-fashion-week/

Goal: To promote language learning during a high-profile event.

Summary: Duolingo hosted a language course during the New York Fashion Week, aiming to engage attendees and promote their language learning platform in a trendy environment.

Campaign Diaries

No Brand Diaries found.

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=parsely-api&itm_source=homepage&itm_medium=most-shared-center&itm_campaign=3

Goal: To encourage app downloads through fashion-related language learning

Claim: Language is connected to so many passions

Media: Out-of-home advertising, YouTube, pop-up event

Summary: Duolingo is launching 'The Phonetic Collection' during New York Fashion Week, a campaign that creatively integrates language learning with fashion by featuring phonetic spellings of brand names on clothing items. The collection aims to attract attention and download of the Duolingo app by addressing common language mishaps in a fun way.

Campaign Diaries

No Brand Diaries found.

fashion language learning marketing

Global

Ads of the Week: 13 Campaigns That Caught Our Eye, From Dunkin’ to Apple

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/ads-of-the-week-13-campaigns-that-caught-our-eye-from-dunkin-to-apple/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=7

Goal: Launch a capsule collection based on phonetic spellings

Media: New York Fashion Week

Summary: Duolingo has partnered with designer Megan O’Cain to introduce 'The Phonetic Collection' during New York Fashion Week, which features designs inspired by challenging European fashion house names.

Campaign Diaries

No Brand Diaries found.

collaboration fashion

Global

Can’t pronounce Hermès? Duolingo has something you can wear

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.marketing-interactive.com/can-t-pronounce-hermes-duolingo-has-something-you-can-wear

Goal: To help wearers learn to pronounce fashion names correctly

Claim: Fashion can be a playful lesson in engaging with language

Media: Campaign imagery, OOH placements, pop-up events

Summary: Duolingo launched 'The phonetic collection' during New York Fashion Week, a fashion campaign designed to educate people on how to pronounce designer names correctly. The campaign addresses the disconnect between confidence and accuracy in pronouncing fashion names, presenting the phonetic spellings in a playful collection created with designer Megan O’Cain. The collection aims to engage wearers with fashion while highlighting the parallels between learning a new language and understanding fashion terminology.

Campaign Diaries

No Brand Diaries found.

fashion language learning New York Fashion Week

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Encourage downloads of the Duolingo app by tying language learning to NYFW.

Claim: Language is connected to so many passions.

Media: Out-of-home campaign, YouTube, pop-up event

Summary: Duolingo has launched The Phonetic Collection, a capsule fashion line that humorously addresses the mispronunciation of well-known fashion brand names, coinciding with New York Fashion Week. Each piece features phonetic spellings of brands, aiming to engage audiences and encourage app downloads through language learning. The campaign includes an out-of-home advertising effort in New York City and a pop-up event.

Campaign Diaries

No Brand Diaries found.

Duolingo fashion language learning New York Fashion Week