Welcome to the automated Brand Tracker diaries.
Showtime Every Time: Casino 2000 unveils its new branding campaign signed by binsfeld
Goal: To enhance the brand image
Claim: Showtime Every Time
Summary: Casino 2000 has launched a new branding campaign called 'Showtime Every Time', created by the agency binsfeld, to improve its image.
Swedbank’s Johan Bryngelson Named Sweden’s Best Marketing Manager
Source: https://www.resume.se/marknadsforing/tavling/swedbank-bryter-digitalbankernas-dominans/
Goal: To enhance the bank's reputation and appeal to younger demographics
Claim: A combination of smart digital solutions with accessibility, security, and trust
Media: Outdoor and digital media
Summary: Johan Bryngelson, the marketing chief of Swedbank, has been awarded Sweden's best marketing manager for the first time, following a campaign that enhanced the bank's reputation across various attributes evaluated by Xtreme Insight. The campaign aimed to improve Swedbank's customer perception through creative collaborations and shorter wait times for phone support, ultimately positioning the bank as a preferred choice among customers.
BIGGIE Launches NextGen Studio with First Episode on the Future of Search
Source: https://pub.be/fr/biggie-lance-nextgen-studio-avec-un-premier-episode-consacre-a-lavenir-du-search/
Goal: To examine the challenges brands face in the rapidly evolving technological landscape.
Claim: How AI Is Changing Brand Discovery
Media: YouTube, Spotify
Summary: BIGGIE has launched the first episode of NextGen Studio, a five-part video podcast series focused on marketing transformations in the age of artificial intelligence. The inaugural episode features Alice Van Damme from Google, discussing the evolution of search behaviors and visibility challenges for brands. This episode aims to help advertisers rethink their visibility strategies as consumer journeys become fragmented and new search experiences emerge. NextGen Studio will gather industry experts to explore five complementary themes: Reach, Attention, Relevance, Trust, and Growth.
Al.Ta awarded at Prnews Platinum Awards 2026 for campaign for Di Marco and prepares three new projects in the USA
Goal: Celebrate National Pinsa Day and connect the product's origins to consumers
Media: Press and creator influences
Summary: Al.Ta Cucina won a Prnews Platinum Award 2026 for the 'Di Marco x National Pinsa Day' campaign, which featured a Roman-themed parade in New York to highlight the origins of Pinsa Romana. The campaign engaged audiences by providing free tasting vouchers, linking product visibility to consumer experience. Following a previous successful project for Pasta Garofalo, the agency aims to further expand its presence in the U.S. market with three new projects planned between 2026 and 2027.
Taleggio Dop, the new advertisement with Orietta Berti begins
Goal: Promote Taleggio Dop cheese and its versatility in family meals
Claim: The real transgression is returning to simple things
Media: Television, radio, digital platforms
Summary: The Consorzio Tutela Taleggio launches a new advertising campaign with Orietta Berti, running from October to December 2026. The campaign includes television, radio, and digital platforms, featuring a recognizable jingle and social media content. It emphasizes family meals and the versatility of Taleggio Dop in cooking, supported by a unique soundtrack combining folk and dance elements.
Advertising: Star Challenges Prejudices About Broth with a Granny
Goal: Change perceptions of ready-made broth
Claim: If you don't try it, you'll be the broth.
Media: Television, influencer marketing, PR, digital PR, in-store initiatives
Summary: The new campaign 'Brodino a chi?' by Gran Brodo Star aims to challenge traditional perceptions of ready-made broth and encourages consumers to try it through a humorous and contemporary approach. Featuring a character named Granny Star, the campaign positions itself as a modern reinvention of the broth category, implementing a multi-channel strategy that includes social media and various marketing initiatives to engage the community.
There are Two Wednesday Meetings in the World: One is Taiwan’s AdClub Wednesday Meeting, the Other is Germany’s Wednesday Meeting
Source: https://www.brain.com.tw/news/articlecontent?ID=53185&sort=
Goal: Promote peace industry through collaboration
Claim: Peace industry is the cornerstone of industry
Media: Industry events and networking
Summary: The article discusses the longstanding tradition of Taiwan's AdClub, which has held monthly meetings since 1979 to foster collaboration and share successful marketing strategies among industry leaders. With a focus on promoting a 'peace industry,' the club aims to transform the discussion from business-oriented to industry-wide cooperation beginning July 1, 2026.
Netflix will retransmit the next three editions of The Evening of the Year
Source: https://www.reasonwhy.es/actualidad/netflix-derechos-retransmision-velada-del-ano-ibai-llanos
Goal: Promote a culture of risk in marketing
Media: Television, Streaming
Summary: Netflix will retransmit the next three editions of 'La Velada del Año', emphasizing the need to foster a culture of risk in marketing to discover better strategies.
Your best creators are already on your payroll
Source: https://campaignme.com/employee-advocacy-your-best-creators-are-already-on-your-payroll/
Goal: To enhance employee advocacy and content creation
Claim: Employees offer unique perspectives that corporate accounts rarely can.
Media: TikTok, social media
Summary: The article discusses the importance of employee advocacy in marketing, highlighting how employees can provide authentic and unique content that resonates better with consumers than traditional corporate messaging. It emphasizes the need for brands to empower their employees to create genuine content based on their firsthand experiences, with examples from major retailers like Starbucks and M&S.
Media Week Awards winners 2026: Small Collaboration – Under £250k
Goal: Increase brand awareness and engagement
Media: YouTube, LADbible, TikTok, Meta, Snapchat
Summary: The article announces the Gold winner in the Small Collaboration category at the Media Week Awards 2026, highlighting Unilever's campaign 'Bring in the sauce whisperers' executed by Mindshare and involving various social media platforms.
BPG bets on human judgement as its AI differentiator at milestone 30th annual offsite
Goal: To challenge assumptions and explore AI's potential without losing human creativity
Claim: Human ingenuity will define the future of the industry
Media: Thought-provoking keynotes and discussions
Summary: BPG Group celebrated its 30th annual offsite in a gathering themed 'Human by Design', emphasizing the importance of human creativity and ingenuity in an AI-driven world. The event brought together industry leaders to discuss the future of marketing communications while highlighting that technology alone does not create great ideas—people do.
Etatgain: Direct Insurer Smile Relies on Yield
Source: https://www.horizont.at/agenturen/news/etatgewinn-direktversicherer-smile-vertraut-auf-yield-103768
Goal: To promote direct insurance offerings
Summary: The direct insurance provider Smile is leveraging yield as part of its campaign 'Etatgewinn', focusing on enhancing its market presence and appealing to customers looking for efficient insurance solutions.
Microsoft creates Michelangelus, a typeface inspired by Michelangelo
Source: https://www.reasonwhy.es/actualidad/microsoft-tipografia-miguel-angel-escritura-obras
Goal: To foster a culture of risk in marketing.
Summary: Microsoft has created a new typeface called Michelangelus, inspired by the works of Michelangelo. The initiative emphasizes the importance of fostering a culture of risk within marketing to discover better ways to improve.
Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
Goal: Create a cohesive brand narrative across diverse business interests.
Summary: Land O’Lakes CMO Heather Malenshek discusses the company's diverse agricultural footprint beyond its well-known dairy products. During a session at ADWEEK's Brandweek event, she highlights the challenge of marketing a brand with varied interests and outlines the creation of the 'Rooted in Tomorrow' platform aimed at telling a cohesive story that connects different audiences across the cooperative.
With Hyrox Founder Christian Toetzke: ‘Match Plan: Sports Marketing’ – How an Event Becomes a Sport
Goal: To establish a new sport from an event
Summary: The article discusses how Christian Toetzke, the founder of Hyrox, is transforming an event into a recognized sport through strategic marketing initiatives. It outlines the approaches and potential of sport marketing in fostering the growth and recognition of new sports.
Belonging is a funny business: Brand Summit 2026 wrap
Source: https://stoppress.co.nz/news/belonging-is-a-funny-business-brand-summit-2026-wrap/
Goal: To challenge beauty standards and promote self-esteem among women.
Claim: Courage Is Beautiful, #TurnYourBack
Media: Social media, livestreaming
Summary: At Brand Summit 2026, former Dove executive Firdaous El Honsali reflected on the brand's impactful Campaign for Real Beauty, which began in 2004, emphasizing its role in challenging beauty standards. The summit highlighted Dove's responses to societal issues like AI beauty filters through campaigns that promote authenticity. Other speakers discussed local brand engagement and community building, exemplified by Two Dudes, a men's skincare brand that uses humor and stunts to connect with consumers.
The insurance company Aviva addresses the impact of menopause with a special version of Monopoly
Source: https://www.reasonwhy.es/actualidad/aseguradora-aviva-menopausia-monopoly-promover-conversacion
Goal: Address the impact of menopause through marketing
Summary: The insurance company Aviva tackles the impact of menopause with a special edition of Monopoly, emphasizing the importance of fostering a culture of risk in marketing to improve practices.
From the Winning Idea: A Vacation That Doesn’t End with Hotel Check-Out
Goal: Attract potential guests to a new resort before its opening
Claim: Lifetime vacation at Pical Resort
Media: Multilingual microsite
Summary: The campaign 'Win a lifetime vacation at Pical!' by Valamar Riviera aims to promote their new Pical Resort by offering a prize of 120 nights for two, encouraging visitors to perceive the resort as a long-term vacation destination. Despite being under construction during the campaign launch, the agency 404 / MYTY focused on the emotional ties of returning to a favorite vacation spot, positioning the resort in international markets. The simplicity of the promise of return resonated well with various audiences, enabling effective communication.
Preview: Veintitrés Sports and ueno bank for the World Skate Games
Goal: To create a relevant connection between the bank's architecture and skate culture
Claim: The roof is not your limit
Summary: The campaign promotes the official sponsorship of the World Skate Games taking place in Paraguay, using the unique curved roofs of ueno bank as a metaphor for skate ramps, establishing a natural connection to the sport.
Calabria Region starts a €95 million tender for campaigns and territorial marketing
Goal: Strengthen the positioning of Calabria and reach new audiences
Claim: Calabria Straordinaria
Media: Digital marketing campaigns, offline actions
Summary: The Calabria Region has initiated a tender process for tourism promotion and marketing services amounting to €95 million, aimed at enhancing the brand 'Calabria Straordinaria'. The campaign consists of two lots: one targeting the Italian market, covering 12 regional territories, and the second focusing on European markets, including the UK, Germany, and Turkey. The aim is to bolster the region's cultural and natural heritage and promote year-round tourism.
Flashback Friday: APMC’s Star Awards 2026 Winners Booklet Published
Source: https://www.adworld.ie/2026/10/02/flashback-friday-apmcs-star-awards-2026-winners-booklet-published/
Goal: To showcase innovative campaigns and celebrate excellence in marketing.
Summary: The APMC has published a digital Winners Book to commemorate the 2026 Star Awards winners, highlighting the best campaigns of the year. CMS Marketing won the Grand Prix for the 'Paddy Power Darts' campaign, which also received two Gold Stars. Other notable agencies included Verve, The Brill Building, and Allied Global Marketing.
Spend Smarter: Why challenging the default unlocks new growth
Goal: Challenge traditional media habits to unlock new growth opportunities
Claim: Spending smarter is not just about spending less
Media: Snapchat, digital media channels
Summary: Snapchat's Spend Smarter Live event focused on encouraging marketers to move beyond familiar media habits that may limit incremental growth. Industry leaders discussed the need for imaginative media planning and the importance of testing different channels for value, with KFC UK sharing insights on allowing flexibility in budget allocation for Snapchat campaigns. The overall theme emphasized finding new audiences and creating growth opportunities rather than merely sustaining existing demand.
Droga5 Dublin Puts Smyths Toys Catalogue at Heart of New European Brand Platform
Goal: To celebrate and reimagine the Smyths Toys catalogue as a beloved character for children
Claim: Let's play!
Media: TV, social, digital, in-store, retail offers, catalogue
Summary: Droga5 Dublin has launched a new brand platform for Smyths Toys that turns the retailer's longstanding catalogue into a character made from over 700 toys. This campaign aims to enhance the emotional connection families have with the catalogue during Christmas and marks a shift to a long-term brand strategy for Smyths Toys. The campaign will run across various media channels in eight European markets.
Brands put their spin on beauty’s packaging déjà vu
Source: https://www.marketing-interactive.com/brands-put-their-spin-on-beauty-s-packaging-deja-vu
Goal: Engage with consumers through humor over packaging similarities
Media: Social media
Summary: Fenty Skin, Glow Recipe, and Huda Beauty launched eye patches with strikingly similar packaging within days of each other, leading to a light-hearted conversation among the brands rather than a feud. Huda Beauty's founder mentioned that they were misled about the exclusivity of their packaging supplier, while marketers turned the overlap into trendjacking opportunities, prompting other brands like Burger King and Gillette to join the conversation with playful posts.
Travel Agency for Introverts in Visit Sweden’s New Campaign
Source: https://www.resume.se/marknadsforing/kampanj/visit-sweden-lanserar-resebyra-for-introverta/
Goal: To promote Sweden as a travel destination for introverts seeking peace and solitude.
Claim: A paradise for introverts.
Media: Digital platform, pop-up travel agencies in Berlin, Paris, and London.
Summary: Visit Sweden has launched a new global campaign called 'The Introvert Travel Agency,' aiming to attract introverted travelers by highlighting Sweden’s spacious landscapes and culture that respects personal space. The campaign plays on the stereotype of reserved Swedes, presenting Sweden as an ideal destination for those seeking tranquility and fewer crowds. It includes a digital platform and real pop-up travel agencies in major cities and will run throughout the year focusing on several international markets.
Lučka Fabijan Takes Over as Art Director at DROM Agency
Goal: To support the growth and development of farms
Summary: NLB Agro focuses on the growth and development of every farm through customized financing offers and individual treatment, with the product campaign and its execution prepared by Luna TBWA.
The New Architecture of Visibility: How AI is Changing the Rules of Search
Goal: To cater to the growth and development needs of farms
Summary: NLB Agro has developed a tailored financing offer and individual approach to support the growth and development of every farm, facilitated through a product campaign created by the agency Luna TBWA.
SAS launches new brand platform for 80th anniversary
Source: https://www.resume.se/kommunikation/varumarke/har-ar-sas-nya-slogan/
Goal: To highlight Scandinavian values and perspectives internationally
Claim: Scandinavian as standard
Summary: SAS has launched a new brand platform in connection with its 80th anniversary, showcasing Scandinavian values and perspectives under the tagline 'Scandinavian as standard'. The campaign aims to reflect SAS's role as a link between the region and the world, promoting ideas and values that are worth sharing globally.
Etuovi revitalized its marketing without an advertising agency – supported by a group of freelancers
Goal: To create a recognizable concept that can be systematically used across all consumer touchpoints and lead to effective results.
Claim: We are not just a marketplace for housing, we are enablers of living dreams.
Media: Broad advertising and targeted digital marketing to drive traffic to Etuovi.com
Summary: Etuovi is revitalizing its marketing with the concept 'Avaa Etuovi uuteen', centered around the dreams of Finnish living. Unlike traditional campaigns developed with an agency, this initiative is crafted by Etuovi's internal marketing team supported by a group of independent creatives. The strategic direction emphasizes integrating brand-building with performance marketing across all consumer interactions, ensuring that every touchpoint reflects the central theme of fulfilling housing dreams.
Redesign: This is the new brand appearance of the Rewe Group
Goal: To showcase the new brand identity
Summary: The article discusses the new brand identity of the Rewe Group, detailing the visual and strategic changes implemented in their marketing approach.
Marketing Directors in Our Country Have Been in Position for About Six Years, While Terms Are Shorter in the USA
Goal: Support the growth and development of farms
Summary: NLB Agro has developed a tailored financing offer and individual approach to support the growth and development of each farm through a product campaign prepared by the agency Luna TBWA.
Naval in the domain .si: Over 12,000 new registrations in 24 hours
Goal: To provide tailored financing solutions for the growth of farms
Summary: NLB Agro has launched a product campaign to support the growth and development of farms by offering tailored financing solutions and personalized assistance, developed by the agency Luna TBWA.
Kingsbridge targets patients down South
Source: https://marketing.ie/kingsbridge-targets-patients-down-south/
Goal: To inform consumers with private health insurance about the availability of consultations at Kingsbridge.
Claim: Some Things Are Worth Talking About
Media: TV, VOD, radio, out of home (OOH), press, social, digital
Summary: Kingsbridge Private Hospital launched an integrated campaign targeting patients with private medical insurance in the south of the Border, aimed at raising awareness about accessing consultations within two weeks. The campaign features two neighbors discussing the positive experience of one who received treatment at Kingsbridge, highlighting the importance of word-of-mouth in accessing private healthcare services.
The golden thread: Building brands when the algorithm is listening
Goal: To discuss how AI impacts brand discovery and marketing strategies
Claim: If the algorithm is listening, what is it hearing about your brand?
Media: Presentations, panel discussions, audience Q&A
Summary: Thompson Spencer, Tracksuit, and Google are hosting an event titled 'The golden thread: Building brands when the algorithm is listening' to explore how AI and algorithms influence brand discovery. Scheduled for October 7 in Auckland, the event will feature various presentations and discussions aimed at helping marketers understand the evolving landscape brought about by AI. Industry leaders will share insights on the importance of brand consistency across various channels and how to navigate the changing dynamics of brand marketing in the age of AI.
LIONS, in partnership with Saudi Arabia’s Ministry of Media, launches LIONS Riyadh – Campaign Middle East
Goal: To support the local creative and marketing community and promote talent and creativity in Saudi Arabia.
Claim: LIONS Riyadh embodies the progress in our creative industries.
Media: Event, Keynotes, Learning programmes, Networking opportunities
Summary: LIONS has announced the launch of LIONS Riyadh, a new regional event in collaboration with Saudi Arabia's Ministry of Media, aimed at providing access to global marketing benchmarks and opportunities for local talent. The festival will take place from December 6 to 8, 2027, and aims to foster creativity and storytelling within the Kingdom's marketing industry, while contributing to the economic diversification and growth of local enterprises.
How Coleman Turned a Fake AI Product Into a Marketing Win
Goal: To inform consumers about a fake product
Media: Social Media
Summary: Coleman encountered a challenge when a fake AI-generated advertisement for a nonexistent lazy river pool system went viral on social media. At Adweek's Brandweek event, Jimmy Jia, global VP of outdoor and beverage at Newell Brands, discussed how the brand effectively communicated the product's falsehood to consumers in response to the situation.
How Can Agencies Contribute to Real Growth with AI?
Goal: To leverage AI for enhanced strategic capabilities in advertising agencies
Claim: Agencies must adapt to thrive with AI
Media: Digital media channels
Summary: Omid Madani Rascado from StackAdapt emphasizes that AI is fundamentally transforming media agencies by making targeting, audience optimization, and reporting faster and more efficient. This allows agencies to focus on strategic involvement earlier in campaign development. The increased complexity of channels and audiences has created a significant demand for strategic consulting, which agencies must adapt to meet. Rascado believes that while the media business will change, the role of agencies will become even more crucial if they harness AI effectively and share insights with clients.
Ritter Sport Brings Back the Unicorn – But Everything is Different
Source: https://www.wuv.de/themen/marke/ritter-sport-bringt-das-einhorn-zurueck
Goal: To launch a new limited edition chocolate product
Claim: Square. Magical. Good.
Summary: On November 1, 2026, Ritter Sport will launch a new limited edition chocolate called Unicorn, featuring a new recipe of milk chocolate, strawberry cream, and butter cookie, following the success of the original Unicorn chocolate released in 2016. The previous version became a news sensation and sparked a massive demand.
Luna – TBWA designed the umbrella image of the new series Trezor
Summary: The article discusses the overarching design created by TBWA for the new series 'Trezor'.
TRIAD Prague and AC Sparta Praha Dominated Direct Impact Czech. The Grand Prix Was Awarded to Bouračka.cz
Goal: To simplify the reporting process for accidents.
Claim: Transforming a practical problem into a simple solution.
Media: Online
Summary: The 24th edition of the Direct Impact Czech competition announced its winners, with TRIAD Prague named Agency of the Year and AC Sparta Praha as Client of the Year. The Grand Prix was awarded to the Bouračka.cz online accident reporting project by McCANN Prague for the Czech Office of Insurance Companies in collaboration with STINK and Hero & Outlaw. The project effectively turned a complex issue into an accessible solution, demonstrating the successful link between smart communication and practical impact.
VidCon Joins LIONS and Opens a New Chapter in the Creator Economy
Goal: Connect creators, brands, agencies, and media platforms within the creator economy
Claim: Building a global platform for the rapidly evolving creator economy
Media: Festival events, digital platforms
Summary: VidCon has partnered with LIONS to create the VidCon x LIONS Creators platform, which aims to merge cultural influence of the creator economy with its increasing commercial significance. The partnership seeks to create a space for creators, brands, agencies, and media platforms to connect in a changing marketing landscape. The initiative includes the Insight to Impact Festival and will be present at Cannes Lions in 2027.
Domino’s Introduces Beverage Line Frizz and Brings Dirty Soda Trend to the Netherlands
Goal: To introduce a new beverage line
Claim: Bringing the dirty soda trend to the Netherlands
Summary: Domino's is launching a new beverage line called Frizz, aiming to bring the 'dirty soda' trend to the Netherlands. This initiative is part of their strategy to diversify their offerings and appeal to local tastes.
Meta is putting more AI and marketing tools behind paid subscriptions
Goal: To provide advanced marketing tools and AI capabilities for businesses and creators through subscriptions.
Claim: Empowering creators and businesses with AI-driven marketing tools.
Media: Instagram, Facebook, WhatsApp
Summary: Meta is expanding its subscription model to provide creators and businesses with enhanced marketing, analytics, AI, and customer-service tools through paid tiers. The new Meta One subscriptions will offer access to a range of tools for content creation, audience insights, and customer engagement. The company is also introducing the Meta Business Agent, an AI tool for managing customer interactions. The business tiers include advanced features aimed at improving marketing operations while individual subscriptions are available with varying access to AI tools.
Åkestam Holst Named Best Independent Agency in Europe
Source: https://www.resume.se/marknadsforing/tavling/akestam-ar-europas-basta-independent-byra/
Goal: To promote IKEA's brand and relevance in everyday life
Summary: Åkestam Holst was named the best independent agency in Europe at the Gerety Awards, winning gold and silver for IKEA's 'Where Life Happens' campaign, and additional awards for Pressbyrån's 'Behind the Logo'. The Gerety Awards recognize innovative advertising across various categories without traditional distinctions in media.
Hilton CMO Mark Weinstein steps down
Source: https://www.marketingdive.com/news/hilton-cmo-mark-weinstein-steps-down/830161/
Goal: To promote Hilton's global brand and performance marketing
Claim: Hilton. For the Stay
Summary: Mark Weinstein has stepped down as global chief marketing officer of Hilton after 16 years to pursue an opportunity outside the travel industry. As CMO, he led significant marketing initiatives for Hilton, including the launch of major campaigns and the expansion of the Hilton Honors loyalty program. He has been recognized for his contributions to the brand's growth and strategy.
Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce
Goal: To encourage app downloads through fashion-related language learning
Claim: Language is connected to so many passions
Media: Out-of-home advertising, YouTube, pop-up event
Summary: Duolingo is launching 'The Phonetic Collection' during New York Fashion Week, a campaign that creatively integrates language learning with fashion by featuring phonetic spellings of brand names on clothing items. The collection aims to attract attention and download of the Duolingo app by addressing common language mishaps in a fun way.
Hot Mustard Wins Urban Homes Account
Source: https://stoppress.co.nz/partner-articles/hot-mustard-wins-urban-homes-account/
Goal: To differentiate the Urban Homes brand and support future growth
Claim: Experience matters
Media: Brand video content, Country Living magazine, Google, social media, programmatic video
Summary: Hot Mustard has been appointed as the marketing partner for Urban Homes, leading brand, creative, media, and digital activities. The launch of their new campaign, 'Experience Matters', features former All Blacks captain Sam Cane and aims to showcase Urban Homes' extensive building industry experience while employing a targeted digital strategy.
How Apple is using heartbeats to make health tech feel human
Source: https://www.marketing-interactive.com/how-apple-is-using-heartbeats-to-make-health-tech-feel-human
Goal: To promote the Apple Watch Series 12 and its health sensing features
Media: broadcast, digital, social, podcast
Summary: Apple's latest campaign for the Apple Watch Series 12, titled 'Between beats', focuses on the human heartbeat as a storytelling device for health and fitness. The campaign showcases how the watch aids users in understanding their bodies through personal stories of various users, including an athlete recovering from a health scare and a young drummer monitoring her readiness score. It features a new health sensing system capable of detailed heart monitoring and readiness scoring, and will be promoted across multiple media channels.
How to Build an AI Dashboard That Makes Your Case for You
Goal: To teach marketers how to build and use AI dashboards effectively.
Claim: Build your own dashboard for better data insights.
Media: Conferences, Workshops
Summary: ADWEEK and Code and Theory are collaborating to offer a masterclass at the Brandweek conference, aimed at enhancing marketers' skills in creating and utilizing AI-powered dashboards. The class will focus on practical techniques for building customizable dashboards that effectively aggregate and automate data essential for decision-making.
7 Marketer Moves to Know About This Week: Hilton, Accenture, Boston Beer Co. and More
Goal: To promote Hilton's luxury brands
Claim: For the Stay
Media: Television ads
Summary: Mark Weinstein has stepped down as CMO and head of luxury brands at Hilton after 16 years, during which he launched the 'For the Stay' platform with ads featuring Paris Hilton.