Welcome to the automated Brand Tracker diaries.
BIGGIE Launches NextGen Studio with First Episode on the Future of Search
Source: https://pub.be/fr/biggie-lance-nextgen-studio-avec-un-premier-episode-consacre-a-lavenir-du-search/
Goal: To examine the challenges brands face in the rapidly evolving technological landscape.
Claim: How AI Is Changing Brand Discovery
Media: YouTube, Spotify
Summary: BIGGIE has launched the first episode of NextGen Studio, a five-part video podcast series focused on marketing transformations in the age of artificial intelligence. The inaugural episode features Alice Van Damme from Google, discussing the evolution of search behaviors and visibility challenges for brands. This episode aims to help advertisers rethink their visibility strategies as consumer journeys become fragmented and new search experiences emerge. NextGen Studio will gather industry experts to explore five complementary themes: Reach, Attention, Relevance, Trust, and Growth.
Premiere: Indie and Milkaut Profesional do something harder than imagining: recreate a real cream
Goal: To accurately recreate the real texture and quality of a cream product using AI
Claim: Null
Media: Spots
Summary: Indie has launched a new campaign for Milkaut Profesional to promote their 39% cream in a new format, specifically developed for the professional channel and ideal for artisan ice cream production. The campaign emphasizes the challenges of using generative AI to replicate the complexities of the cream's texture and behavior when combined with other ingredients, with the goal of achieving high fidelity in representation. They utilized an internal team of AI specialists to refine the process, showcasing their focus on authenticity and appeal.
UEPS Masterclass 2026: How to Use AI Without Letting It Think
Goal: Educate participants on effectively using AI in creative processes
Claim: Think with AI, not as AI.
Summary: The first UEPS Masterclass, held in Belgrade, focused on utilizing generative artificial intelligence to enhance creativity rather than diminish it. The event brought together around 200 participants from various sectors including agencies and startups. Key presentations by experts like Dave Birss emphasized using technology for exploration and maintaining human creativity, while Boris Šurija explored the psychological mechanisms influencing AI use among people. The initiative aims to establish a traditional educational format.
OpenAI launches its first campaign in France with two grandmothers
Goal: Promote understanding of AI technology
Media: Social media, online platforms
Summary: OpenAI has launched its first campaign in France featuring two grandmothers to foster a better understanding of AI technology among the public. The campaign aims to engage with a broader audience and demystify AI through relatable messaging.
Digital Da Vincis Represents the Region in the First Clio Creator Awards Final
Goal: To explore how new technology changes the understanding of art
Media: short film, digital platforms
Summary: Digital Da Vincis, a Slovenian studio, is a finalist in the Clio Creator awards with its experimental short film 'Red Blue Yellow Black Again.' The project, which uses generative tools to reinterpret the work of photographer Alexander Rodchenko, addresses how new technology impacts the perception of art. This campaign highlights the intersection of creativity and AI-driven innovation in digital media.
Pivot or Perish: Kargo’s Bet on AI Media Buying
Goal: Make sophisticated media buying more accessible to mid-market brands
Media: mobile, open web, social platforms, CTV
Summary: The article discusses Kargo's evolution in advertising, focusing on the new AI-powered media buying platform, Karlo, which aims to assist mid-market brands in planning and managing campaigns. The founder, Harry Kargman, emphasizes the importance of identifying significant market signals and fostering a culture of reinvention within the company.
Globe Business brings the autonomous enterprise to life with interactive tech zones
Goal: Showcase how connected technologies can address operational challenges
Summary: Globe Business showcased the concept of the autonomous enterprise through four interactive Experience Rooms at G Summit 2026, allowing business leaders to see how AI, cybersecurity, APIs, and network infrastructure can work together to improve operations and address challenges like digital customer onboarding and cybersecurity.
BPG bets on human judgement as its AI differentiator at milestone 30th annual offsite
Goal: To challenge assumptions and explore AI's potential without losing human creativity
Claim: Human ingenuity will define the future of the industry
Media: Thought-provoking keynotes and discussions
Summary: BPG Group celebrated its 30th annual offsite in a gathering themed 'Human by Design', emphasizing the importance of human creativity and ingenuity in an AI-driven world. The event brought together industry leaders to discuss the future of marketing communications while highlighting that technology alone does not create great ideas—people do.
Fox Expands Agentic Push With Eyes Set On TV Upfront Future
Goal: Expand agentic capabilities and partnerships.
Claim: First end-to-end agentic platform.
Media: TV advertising, digital transactions
Summary: Fox is advancing its agentic strategy by introducing the TV ad industry's first end-to-end agentic platform. The company plans to enhance its agentic capabilities and involve more agency partners, aiming to make agentic a central element in future upfront discussions.
Czechs Do Not Know What Deepfake Is, But They Believe They Can Recognize It. If Not, Vodafone Is Here
Goal: To help users identify manipulated content
Summary: A study by Ipsos for Vodafone reveals that over half of Czechs believe they can recognize deepfake videos, although only a third understand the term. Vodafone is launching the Verify app to help detect manipulated media as trust in digital communication is increasingly challenged by AI advancements.
Pivot or Perish: Kargo’s Bet on AI Media Buying
Goal: Make sophisticated media buying accessible to mid-market brands
Media: mobile, open web, social platforms, connected TV
Summary: The article discusses Kargo's evolution in advertising, highlighting CEO Harry Kargman's insights on AI-powered media buying through their new platform, Karlo. It emphasizes the importance of understanding market signals, the role of contextual targeting amidst privacy changes, and the cultural necessity of reinvention within the organization.
Dan Ilic deepfakes Anika Wells in campaign calling for AI ad ban
Source: https://mumbrella.com.au/dan-ilic-deepfakes-annika-wells-in-campaign-calling-for-ai-ad-ban-941289
Goal: To ban political ads featuring AI-generated likenesses.
Claim: AI can make unbelievable things believable.
Media: Instagram
Summary: GetUp has launched a campaign using AI-generated videos of politicians, including communications minister Anika Wells, to highlight the dangers of deceptive political advertising. The campaign features a petition to ban such ads and calls for mandatory disclosures on AI-generated content. The campaign has gained over 17,300 signatures and aims to reach 25,000.
IA: Meta Responds to Chinese Models with Muse Spark Open
Goal: Respond to Chinese AI models
Summary: Meta introduces Muse Spark Open, an AI project aimed at competing with Chinese AI models, focusing on enhancing its AI capabilities.
Grandma Alenka Now Has WhatsApp: From O2’s Advertising Character to Cyber Advisor
Goal: To educate users about cyber fraud and provide assistance via WhatsApp.
Claim: Alenka is now your personal contact on WhatsApp.
Media: WhatsApp
Summary: Alenka, the AI character from O2, has transitioned from slowing down phone scammers to offering guidance on WhatsApp, where users can send suspicious messages for analysis. The campaign also includes an engaging talent show format to raise awareness about cyber scam prevention. This service is free and accessible to all, aiming to empower users to recognize fraud independently.
M42 launches global healthcare thought leadership platform Beyond Bounds
Source: https://campaignme.com/m42-launches-global-healthcare-thought-leadership-platform-beyond-bounds/
Goal: To foster cross-disciplinary and cross-border discussions on healthcare developments.
Media: original articles, expert commentary, video, podcasts
Summary: M42 has launched Beyond Bounds, a global thought leadership platform aimed at exploring advancements in healthcare, including genomics, AI, and precision medicine. The platform seeks to promote discussions about health inequities and access to technology, featuring contributions from various experts in the field.
How KPN Brought Louis the Cat to Life with AI
Source: https://www.adformatie.nl/partner/google/hoe-kpn-louis-de-kat-tot-leven-bracht-met-ai
Goal: To enhance customer engagement using AI
Claim: A digital innovation bringing Louis to life
Media: Social media and online platforms
Summary: KPN has successfully brought its mascot, Louis the Cat, to life using artificial intelligence. This campaign aimed to create a more interactive experience for customers by leveraging advanced technology to engage them in new and innovative ways.
OpenAI responds to Muse with Dots: AI agents dress as adorable characters while gaining autonomy
Source: https://www.reasonwhy.es/actualidad/openai-responde-muse-dots-agentes-personajes-adorables
Goal: To showcase AI agents gaining autonomy and becoming more relatable
Summary: OpenAI has introduced a campaign called Dots, featuring AI agents dressed as adorable characters while showcasing their increasing autonomy. The campaign emphasizes the role of advertising in shaping consumer perception rather than creating needs.
How AI Sees a Brand? theGarage Launches Tool to Discover
Goal: To analyze and improve brand perception in AI models.
Summary: theGarage has launched the 'Brand Perception Engine', a tool designed to analyze and improve how brands are perceived by AI models like ChatGPT, Gemini, and Claude. The tool combines data analysis, AI, and human assessment to identify reputational biases and narrative divergences in the portrayal of brands. It aims to enhance brand presence in AI by examining factors such as sentiment, credibility, and influence.
The AI Film with Greta Garbo Receives Criticism
Source: https://www.resume.se/marknadsforing/kampanj/ai-filmen-med-greta-garbo-sagas/
Goal: To showcase SKF's technology using an AI-generated Greta Garbo.
Media: TV
Summary: SKF has resurrected Greta Garbo using AI in a new campaign film that aims to highlight the company's technology. The campaign, developed in collaboration with agency Nord, connects to a principle established by SKF in 1919. Despite the involvement of Garbo's family, the film received poor reviews, including a critique in The Guardian that deemed it a diminishing portrayal of the iconic actress.
Break the Tape, by Mercado Libre: from retail media to commerce media
Source: https://www.adlatina.com/publicidad/del-retail-media-al-commerce-media
Goal: Transition from retail media to commerce media
Claim: Connecting users where they are across different media
Media: social media, Connected TV, digital media
Summary: During the 'Break the Tape' event, Mercado Libre presented its vision for transitioning from traditional retail media to a comprehensive commerce media model. This approach aims to integrate various advertising channels and enhance the measurement of advertising effectiveness, leveraging AI and extending outreach across multiple platforms. The objective is to seamlessly connect brand discovery with consideration and purchase processes while breaking down silos in advertising.
From the Winning Idea: The Whole Country in One Spice
Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-cijela-zemlja-u-jednom-zacinu/
Goal: To celebrate 70 years of Maestro by involving customers in product creation.
Summary: To commemorate Maestro's 70th anniversary, the 101 Agency initiated a project inviting people to share their family recipes which were processed with the help of AI and finalized by chef Bruno Šulman, resulting in Slovenia's first Spice Mix. The aim was to connect the community and create a product that reflects Slovenian culinary traditions.
Top Cybersecurity Tools for Small Businesses – Marketers
Source: https://marketers.lu/top-cybersecurity-tools-for-small-businesses/
Goal: To provide accessible cybersecurity solutions for small businesses.
Claim: Enterprise-grade cybersecurity within reach for small businesses.
Summary: The article discusses the growing cybersecurity threats faced by small businesses, revealing that they are increasingly targeted by cybercriminals. With over 43% of cyberattacks aimed at small businesses in 2026, yet only a small percentage being adequately prepared, the article emphasizes the need for effective cybersecurity tools. It highlights CrowdStrike Falcon Go as a leading solution that brings enterprise-level protection to small business budgets, showcasing its AI capabilities and ease of use.
The golden thread: Building brands when the algorithm is listening
Goal: To discuss how AI impacts brand discovery and marketing strategies
Claim: If the algorithm is listening, what is it hearing about your brand?
Media: Presentations, panel discussions, audience Q&A
Summary: Thompson Spencer, Tracksuit, and Google are hosting an event titled 'The golden thread: Building brands when the algorithm is listening' to explore how AI and algorithms influence brand discovery. Scheduled for October 7 in Auckland, the event will feature various presentations and discussions aimed at helping marketers understand the evolving landscape brought about by AI. Industry leaders will share insights on the importance of brand consistency across various channels and how to navigate the changing dynamics of brand marketing in the age of AI.
How dangerous are you?
Source: https://www.advertimes.com/20260916/article557741/
Goal: Raise awareness about the potential dangers of AI
Claim: How dangerous are you?
Media: Magazine cover, social media
Summary: TIME's September 15 issue features a cover that poses the question 'How dangerous are you?' to AI, capturing the growing concerns from researchers, CEOs, and governments about the rapid advancements in AI technology. This design reflects ongoing warnings about AI's potential risks and the alarming capabilities it has developed over the summer, including a significant statement from researchers at Anthropic regarding AI's danger to humanity.
Google tests a paid AI licensing system to compensate publishers
Goal: To compensate publishers for using their content in AI tools.
Summary: Google is testing the AI Contribution Pilot, a project through which it pays publishers for the use of their content in AI Overviews, AI Mode, Gemini, and other AI-based search tools.
OpenAI shows how ChatGPT helps to learn new things in its global campaign ‘But Now’
Goal: To demonstrate how ChatGPT aids in learning new things
Summary: OpenAI showcases how ChatGPT can help individuals learn new skills and knowledge in its global campaign 'But Now'. The article contrasts this positive aspect with concerns from AI leaders about the rapid development of artificial intelligence and the potential loss of control over it.
I Made This: an AI platform that matches poems to a person’s mood
Goal: To develop an AI platform that matches poems to a person's mood
Claim: AI poetry companion built with Microsoft AI
Media: Digital platforms
Summary: The article discusses the development of Ode, an AI-powered poetry companion that aligns poems with individuals' moods. Co-founded by Mark Eaves of Gravity Road, the project involved collaborations with Microsoft AI and poet William Sieghart, emphasizing advancements in voice technology over the past two years.
New: with the spot ‘Of Terror’, Bucle IA Estudio claims that AI no longer scares anyone
Goal: To shift the conversation about technology from fear to practical understanding of AI usage
Claim: Artificial intelligence no longer scares anyone. It is just another work tool.
Summary: The campaign 'De Terror' by Bucle IA Estudio aims to change the narrative around artificial intelligence from a source of fear to a practical tool. The studio emphasizes that the true concern is not about AI being scary, but about how it is utilized, stressing the importance of human oversight in the creative process.
mycar.lu offers a new AI-powered text/voice search experience
Goal: Enhance user experience in search through AI
Claim: A new text/voice search experience powered by AI
Summary: The article discusses mycar.lu's introduction of a new AI-driven search experience that utilizes both text and voice inputs, aiming to improve how users search for information on their platform.
Standard Chartered takes its wealth push into the AI era
Source: https://www.marketing-interactive.com/standard-chartered-takes-its-wealth-push-into-the-ai-era
Goal: To engage affluent consumers with targeted and personalized experiences using AI and real-time audience signals.
Media: Integrated media strategy across local digital platforms in Asia, real-time content triggers, short-form videos.
Summary: Standard Chartered has launched the third phase of its wealth campaign, utilizing AI to optimize media strategies and engage affluent consumers through real-time insights across various local digital platforms in Asia. The campaign aims to combine the bank's wealth expertise and advisory capabilities with innovative technology to meet the changing needs of investors.
How to Build an AI Dashboard That Makes Your Case for You
Goal: To teach marketers how to build and use AI dashboards effectively.
Claim: Build your own dashboard for better data insights.
Media: Conferences, Workshops
Summary: ADWEEK and Code and Theory are collaborating to offer a masterclass at the Brandweek conference, aimed at enhancing marketers' skills in creating and utilizing AI-powered dashboards. The class will focus on practical techniques for building customizable dashboards that effectively aggregate and automate data essential for decision-making.
More than a quarter of Swedish youth trust AI product recommendations more than their parents – Mastercard report predicts the future of shopping
Goal: To explore the future of shopping and payments influenced by AI
Summary: A majority of Swedish teenagers aged 13-18 already use AI for shopping, with 27% trusting AI recommendations more than their parents'. A Mastercard report predicts that by 2030, AI will manage everyday purchases, shifting the nature of shopping towards inspiration and experience. The study surveyed 26,000 respondents across 13 markets, highlighting the growing reliance on AI in consumer buying behavior.
What marketing budget for which hotel? Radisson entrusts the calculation to AI
Source: https://pub.be/fr/quel-budget-marketing-pour-quel-hotel-radisson-confie-le-calcul-a-lia/
Goal: To utilize AI for budget calculation
Summary: Radisson is leveraging artificial intelligence to calculate marketing budgets for hotels, aiming to optimize financial planning in the hospitality sector.
Premiere: La Comunidad and Alma Mora Share Learnings About Love
Goal: Open a conversation about love between generations
Media: Social media, influencers, traditional media
Summary: The campaign "Let's Talk to Those Who Really Loved: A Conversation Between Generations" by La Comunidad for Alma Mora aims to bridge the generational gap in understanding love. It highlights the complexities of love in a world increasingly influenced by artificial intelligence, emphasizing personal experiences and the wisdom that comes from life's experiences in love. Through interactions on social media and influencer outreach, it invites older individuals to share their perspectives and experiences.
UGC Creators: A New Generation of Creators or Cheap Labor?
Goal: Introduce a personal AI agent
Claim: Personal AI agent capable of browsing and making purchases
Summary: Meta has launched Muse, a personal AI agent that can use other applications, browse the internet, and make purchases with user permission. Currently, it is available in the USA.
WEBSI 2026: The Best Agency of the Year is DROM agency – Marketing Magazine
Goal: To introduce a personal AI agent that enhances user experience
Claim: Muse can browse the web and make purchases with user permission
Media: Not specified
Summary: Meta launched Muse, a personal AI agent capable of using other applications, browsing the internet, and making purchases with user permission. The tool is currently available in the USA.
Do You Speak French in Slovenian? It’s Time for Proper French!
Goal: Introduce a personal AI agent
Claim: A personal AI agent that can browse the web and make purchases.
Summary: Meta has introduced Muse, a personal AI agent that allows users to use other applications, browse the web, and, with user permission, make purchases. It is currently available in the USA.
How to build a digital product that doesn’t compete for attention?
Goal: To introduce a personal UI agent that improves user experience
Claim: A personal UI agent that can help with various tasks.
Summary: Meta has launched Muse, a personal UI agent that can use other applications, browse the web, and make purchases with user permission. It is currently available in the United States.
Curiosity as the Best Tool for Digital Strategists
Goal: To provide a personal UI agent for user assistance
Claim: Muse can use other applications and browse the web
Summary: Meta has introduced Muse, a personal UI agent capable of utilizing other applications, browsing the web, and making purchases with the user's permission. Currently, it is available in the USA.
Meta introduces Muse, a UI agent that can shop for you
Goal: Introduce a personal UI agent for shopping
Claim: An AI agent that can shop on your behalf
Summary: Meta has introduced Muse, a personal UI agent that can use other applications, browse the web, and make purchases with the user's permission. It is currently available in the USA.
Media Asset Generator: How the Luqom Group Increases Their Conversions with AI
Goal: Increase conversions using AI
Summary: The Luqom Group utilizes artificial intelligence through their Media Asset Generator to enhance their conversion rates, showcasing innovative use of technology in marketing.
Isabelita Virtual and the Agency Usted Launch Ella
Source: https://www.adlatina.com/nuevas-cuentas/isabelita-virtual-y-usted-lanzan-ella
Goal: To reinforce the global positioning of the brand
Claim: AI cannot be the message; Ella is here to tell stories that connect and move people.
Media: Digital media
Summary: Isabelita Virtual and the agency Usted have launched Ella, a new production and creativity studio exploring generative artificial intelligence. The debut project, 'Go North,' is a fashion film for the children's fashion brand The Campamento, showcasing a road movie that captures childhood as a time for discovery, featuring four characters on an adventurous journey. The campaign includes a 3-minute piece and five 20-second spots set to promote the brand's new autumn-winter collection.
Happiness launches the AI-driven production studio ‘Believe the HAIPE’
Source: https://pub.be/fr/happiness-lance-le-studio-de-production-pilote-par-ia-believe-the-haipe/
Goal: To launch an AI-driven production studio
Summary: Happiness has launched an AI-driven production studio called 'Believe the HAIPE', aiming to innovate in the production space.
When was the last time you got serious?
Source: https://www.advertimes.com/20260904/article556585/
Goal: To emphasize the value of human passion in the AI era
Claim: When was the last time you got serious?
Media: Full-page advertisement in Nikkei, special website for character-based heat diagnosis, audio platform Voicy
Summary: Digital Hollywood launched a campaign titled 'ALL AI NEED IS YOU' to highlight the unique value of human passion in an AI-driven world. The campaign's first phase featured a collaboration with the manga 'Hyaku Emu.,' which was promoted through a full-page advertisement in the Nikkei. It encourages readers to reflect on their own passion and share their experiences on social media. Subsequent phases include themed discussions on the audio platform Voicy.
AI Opener becomes Tisser: ‘AI experiment makes way for application’
Goal: To transition AI experiments into practical applications
Summary: The article discusses how Tisser has evolved from AI experiments to implementing practical applications of AI, emphasizing the transformation and utilization of AI technology.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Goal: Engage users with a digital experience that links hunger to AI performance.
Claim: You're Not You When You're Hungry
Media: Reddit, Snapchat, designated website
Summary: Snickers has launched a campaign called Hungr.AI, a digital take on their classic slogan, suggesting that even AI can act differently when hungry. The initiative allows fans to create a digital candy bar to feed their AI, encouraging interaction on platforms like Reddit and Snapchat.
Advertising on ChatGPT Reached 1 Billion Dollars in Annual Recurring Revenue. Now Available in Italy
Goal: To provide self-service advertising access to a global customer base
Claim: We are at the beginning of a new chapter for the advertising market
Media: Online advertising
Summary: OpenAI announced that advertising on ChatGPT has achieved $1 billion in annual recurring revenue in less than 200 days since its launch. With the service now available in Italy and 30 other European countries, the self-service platform enables advertisers to reach a growing global audience, facilitating campaigns for businesses of all sizes.
BTS turns Google Gemini into an AI playground for ARMY
Source: https://www.marketing-interactive.com/bts-turns-google-gemini-into-an-ai-playground-for-army
Goal: To integrate BTS fandom into the Gemini app through interactive features
Claim: It starts with you
Media: Film, App features
Summary: Google Gemini has collaborated with BTS to create a series of interactive features within its AI app, aiming to engage the K-pop group's fans through music discovery, language learning, and real-time updates. The partnership is highlighted by a film showcasing BTS members using the app in various everyday contexts, and includes features like an emoji-based music quiz, a BTS news digest, and a language learning tool to help fans learn Korean phrases.
In the Age of AI, What Should Corporate Creative Organizations Protect and Change?
Source: https://www.advertimes.com/20260831/article554826/
Goal: To integrate AI into creative processes for efficient content creation
Claim: Creativity is centered around humans, augmented by AI
Media: Creative Cloud applications such as Photoshop and Illustrator
Summary: Adobe Firefly, launched in 2023, is an AI tool designed to assist in content creation, from ideation to production. It aims to alleviate the workload of creators, particularly in SMBs, by allowing them to focus more on creative tasks rather than repetitive ones. The tool integrates seamlessly with Adobe's existing applications and emphasizes the importance of human creativity enhanced by AI capabilities.
System1 Launches AI Tool for Quick Screening of Creative Expressions
Goal: To quickly screen creative expressions using AI
Summary: System1 has launched an AI tool designed to facilitate rapid screening of creative expressions, enhancing the efficiency of evaluating advertising content.