Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

NRJ Music Awards 2026: 8 Partner Brands Support the Event

Brand: NRJ Mobile

Campaign: NRJ Mobile Awards

Source: https://www.cbnews.fr/marques/nrj-music-awards-2026-8-marques-partenaires-accompagnent-evenement

Goal: Engage young adults in a participative award ceremony

Media: Radio, digital audio, social networks, events, in-store activations

Summary: The 28th edition of the NRJ Music Awards will take place on October 23rd in Cannes with eight partner brands including NRJ Mobile, which is launching the participative NRJ Mobile Awards aimed at 18-25 year olds. Other partners include Geely, who will showcase their vehicles and provide transportation for artists and VIPs, and But, which will support fan voting campaigns. Various interactive and promotional events will be held to engage attendees and promote the brands.

Global

Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry

Brand: Snickers

Campaign: Hungr.AI

Source: https://www.adweek.com/creativity/snickers-says-even-your-ai-chatbot-isnt-itself-when-its-hungry/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=7

Goal: Engage users with a digital experience that links hunger to AI performance.

Claim: You're Not You When You're Hungry

Media: Reddit, Snapchat, designated website

Summary: Snickers has launched a campaign called Hungr.AI, a digital take on their classic slogan, suggesting that even AI can act differently when hungry. The initiative allows fans to create a digital candy bar to feed their AI, encouraging interaction on platforms like Reddit and Snapchat.

AI digital marketing interactive campaign

Hong Kong

Tram Ride Turned into Tasting with Häagen-Dazs

Brand: Häagen-Dazs

Campaign: Art of Richness Tram

Source: https://www.media-marketing.com/vijesti/voznja-tramvajem-pretvorila-se-u-degustaciju-uz-haagen-dazs/

Goal: To showcase the quality and carefully selected ingredients of Häagen-Dazs ice cream through interactive experiences.

Media: Tram and Crystal Bus activation

Summary: Häagen-Dazs launched the 'Art of Richness Tram' in Hong Kong, transforming tram rides into interactive experiences focused on four signature flavors: vanilla, chocolate, matcha, and strawberry. Each flavor features a unique interactive demonstration that educates visitors on the brand's commitment to quality ingredients without artificial additives. The campaign also includes a follow-up activation with a Crystal Bus for further flavor experiences and promotions.

brand experience ice cream interactive campaign

United States

Netflix Transforms Outdoor into a 30 Meter High House (with Actor Living Inside) to Advertise…

Brand: Netflix

Campaign: A Última Casa

Source: https://www.imagensdemarca.pt/artigo/netflix-transforma-outdoor-a-30-m-de-altura-numa-casa-com-ator-a-viver-la-dentro-para-anunciar-filme/

Goal: To promote the movie by creating real-life engagement with its central theme.

Media: Outdoor advertising, social media

Summary: Netflix launched a unique outdoor activation for its new sci-fi thriller 'A Última Casa' by suspending a structure resembling a house 30 meters high in Los Angeles, where an actor lived for three days, engaging with passersby while embodying the film's theme of confinement. This unconventional approach transformed traditional advertising space into an immersive part of the movie's narrative, generating social media buzz and extending the campaign's reach.

interactive campaign movie promotion Netflix outdoor advertising

Portugal

Mustache Entitles You to Dessert: Burger King Launches Challenge to the Portuguese

Brand: Burger King

Campaign: Bigode dá direito a sobremesa

Source: https://www.imagensdemarca.pt/artigo/bigode-da-direito-a-sobremesa-burger-king-lanca-desafio-aos-portugueses/

Goal: Encourage participation in the mustache trend

Claim: Rende-te ao bigode

Media: Drive-thrus

Summary: Burger King is challenging the Portuguese to grow mustaches as part of a campaign linked to the Mr. P character from Pringles. From August 11 to 17, customers who purchase a Pringles Sour Creamy menu at participating drive-thrus can show off their mustache—real, fake, or drawn—to receive a free King Fusion. The campaign aims to create a fun interaction and brand experience at the point of sale.

Burger King interactive campaign Pringles promotion