Welcome to the automated Brand Tracker diaries.
Ovation BBDO and Libresse Win First Grand Prix at SoMo Borac for Campaign ‘Time for Answers’
Goal: To engage and connect with the audience on important topics
Media: Digital, Out-of-Home
Summary: Ovation BBDO and Libresse won the first Grand Prix at the SoMo Borac awards for their campaign 'Time for Answers', realized for Essity. The project also achieved first place in both the Digital Mix and SoMo Content categories, marking its success across multiple areas of the competition.
Uber Japan leans into exaggerated humour in new campaign
Source: https://www.marketing-interactive.com/uber-japan-leans-into-exaggerated-humour-in-new-campaign
Goal: Convert traditional street-hailers into first-time Uber Taxi app users
Claim: 99% off for first-time riders
Media: Out-of-Home advertising, digital video spots
Summary: Uber has launched a new campaign called 'Over-the-Top Discount' aimed at attracting first-time users to its Uber Taxi app. Collaborating with VML & Ogilvy Japan, the campaign features comedian Hollywood Zakoshi to play up the exaggerated nature of a 99% discount. Targeted at young professionals, the initiative includes various media placements, such as an out-of-Home takeover in Tokyo's Shibuya Station and digital video ads portraying relatable late-night scenarios. The campaign runs from September to October 2023 and seeks to resonate with urban commuters by using humor and relatable insights.
CIMA Awards: ‘El Rondón de Polar’ won the Ápice Award and RG2 was the Agency of the Year
Goal: To entertain and engage the audience through humor.
Media: Digital platforms, Film
Summary: The campaign 'El Rondón de Polar' by RG2 for Pilsen won the top award, Premio Ápice, at the CIMA awards, along with wins in four other categories including Humor and Digital Platforms. RG2 was recognized as Agency of the Year due to a new points system that evaluates agencies based on categories won and nominations.
Digital Angels strengthens its social team and expands client portfolio
Goal: Enhance brand's premium positioning through influencer marketing
Media: Instagram, TikTok
Summary: Digital Angels has strengthened its social team and expanded its client portfolio. Key projects include the 'Crack Your Style' influencer marketing campaign for Magnum, which involved 13 influencers on Instagram and TikTok to promote the brand's premium image. Other notable activations include a launch campaign for Normal in Italy generating over 200,000 interactions and a continued partnership with Esserre Pharma for social media management and influencer marketing.
Two Minutes, Cliffhangers, and Vertical Format: Česká spořitelna Experiments with the Power of Microdramatics
Goal: Engaging young audiences through storytelling
Claim: #silnější
Media: TikTok, Instagram, YouTube
Summary: Česká spořitelna is launching a 24-episode micro-drama series called Blue Heat – #silnější story aimed at young audiences on platforms like TikTok, Instagram, and YouTube. The series focuses on quick episodes that end with cliffhangers, aiming to keep viewers watching for the story rather than the product. The campaign conveys the message of believing in oneself as part of the narrative, rather than as a traditional advertisement. This approach aligns with changing consumption habits among younger viewers who prefer engaging and relevant content.
SoMo Borac 2026: How Much Does Audience Attention Cost and Who Will Win the Awards?
Goal: To discuss the value of audience attention in digital advertising
Media: Digital platforms, panels, and conferences
Summary: The SoMo Borac 2026 event, powered by Aleph, focuses on the value of audience attention in the digital age. Set to take place on October 23rd in Zagreb, it will gather representatives from the digital, marketing, and media industries. The event features speaker sessions and panel discussions on topics like digital advertising, content development, and the impact of AI on media. New award categories highlighting projects utilizing AI and engaging organic content will also be introduced, along with the inaugural SoMo Grand Prix.
Cárnicas Serrano expands its content strategy with Serrano Global Running
Source: https://ipmark.com/carnicas-serrano-amplia-estrategia-contenidos-serrano-global-running/
Goal: Connect with new audiences and engage beginner runners
Media: digital platform, social media, YouTube
Summary: Cárnicas Serrano has launched Serrano Global Running, a digital platform aimed at runners of all levels to connect with new audiences and strengthen its ties to athletics. The initiative represents an evolution in the company's content marketing strategy by targeting beginner runners and young audiences interested in wellness and socializing through running. The platform provides specialized content in areas like training, nutrition, and injury prevention, with contributions from athletics experts.
Aleph offers Digital Marketing and AI Certificate to Arabic speakers
Source: https://campaignme.com/aleph-offers-digital-marketing-and-ai-certificate-to-arabic-speakers/
Goal: To provide Arabic speakers with access to digital marketing and AI education.
Claim: Removing barriers to knowledge in artificial intelligence and digital marketing.
Media: Digital educational platform
Summary: Aleph has launched a 'Digital Marketing and AI Certificate' in Arabic through its platform Digital Ad Expert, aimed at enhancing digital skills among Arabic speakers. The 100% online and self-paced program is offered at no cost, targeting entrepreneurs, freelancers, and professionals seeking to upskill. The initiative responds to the growing need for AI training in the MENAT region, allowing users to apply their learning immediately and gain certification.
From ‘Being Mentioned’ to ‘Being Accurately Represented’: Daiko’s Approach to Communicating Brand Value in the AI Era
Source: https://www.advertimes.com/20261005/article558732/
Goal: Redesign brand communication for the AI era
Claim: Understanding brand value through AI
Media: Digital platforms, AI tools
Summary: As generative AI becomes widespread, consumer behavior and information search are changing. Daiko and Daiko WEDO have recognized that traditional methods like SEO are insufficient for conveying true brand value in the AI era. They propose a new AIO (AI Optimization) service designed to ensure AI accurately interprets and communicates brand value and context, addressing the rising concern over diminishing website traffic and the superficiality of current AI mentions.
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
Goal: Increase awareness and purchase intent
Media: Zepeto
Summary: E.l.f. Cosmetics is enhancing its digital presence by launching the 'Express you e.l.f.' campaign on the avatar-based gaming platform Zepeto. The campaign targets predominantly Gen Z female users, allowing them to try on makeup and accessories from the brand's Power Grip line, promoting discovery, empowerment, and self-expression in virtual environments.
Meta taps legacy TV tactic in latest pitch to advertisers
Source: https://mumbrella.com.au/meta-taps-legacy-tv-tactic-in-latest-pitch-to-advertisers-941261
Goal: To establish a message quickly across platforms
Media: Facebook, Instagram, BVOD, digital platforms
Summary: Meta has launched a new ad product called 'ads super burst' that enables brands to run concentrated campaigns on Facebook and Instagram for a specific time period, mirroring traditional TV 'roadblocks'. This move signals that Meta is responding to media buyers' needs. The Commonwealth Bank showcased this strategy in their 'Doubt Never Did' campaign, emphasizing the importance of rapidly reaching a large audience.
Outbreak Divides Campaign for Myslík Between Parents and Children
Goal: Introduce the children's brand Myslík
Claim: Super balls without added sugar
Media: Online, TikTok, Short videos
Summary: Agency Outbreak developed an online campaign for Emco to launch the children's brand Myslík in the Czech and Slovak markets, highlighting Super balls without added sugar. The campaign divides the communication by target audience, presenting product benefits to parents and the taste of Super balls to children through the playful world of the mascot Myslík. This approach was beyond the original brief and led to Outbreak's selection in the pitch. The campaign includes specific content tailored for both parents and children, utilizing AI to create more engaging short video content within budget constraints.
Xfin creates the verb ‘xfinar’ and chooses César Mourão for new campaign
Goal: To promote the comparison of financial alternatives before making decisions.
Claim: Have you xfinar'd that yet?
Media: Digital platforms and social media
Summary: Xfin launched a new campaign to introduce the verb 'xfinar' into the Portuguese vocabulary with comedian César Mourão. The campaign consists of five digital films that use humor to encourage people to compare financial options before making decisions. The initiative comes during a period of growth for Xfin, aiming to raise awareness of the brand and emphasize that their intermediation service is free for clients.
From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season
Goal: Increase visibility and engagement during peak shopping season
Media: Amazon Ads, Twitch, online video placements, influencer collaborations
Summary: Lenovo implemented an omnichannel marketing campaign in partnership with Amazon Ads to promote its Legion gaming laptops during peak shopping events, ensuring that shoppers encountered the brand across various touchpoints including Amazon and other digital platforms. The campaign generated 48 million impressions, significantly increasing brand searches.
Australian brands look offshore as TikTok ad spend jumps 105%
Source: https://www.marketing-interactive.com/australian-brands-look-offshore-as-tiktok-ad-spend-jumps-105
Goal: To expand internationally through TikTok Shop
Claim: Our toothpaste becoming the number one top selling oral care brand in the US on TikTok Shop
Media: TikTok
Summary: Australian brands, particularly Hismile, are increasingly using TikTok for international growth, with ad spend surging by 105%. Hismile launched on TikTok Shop in 2023 and aims to generate $50 million in gross merchandise value by 2026, leveraging TikTok to create demand and expand into physical retail markets in the US and UK.
Get ahead: How Sainsbury’s plans for peak season
Goal: To provide inspiration and stay relevant during the extended festive planning period.
Claim: Be there while people are planning.
Media: Pinterest, Video series
Summary: Sainsbury's digital marketing head Carla Parry discusses the importance of early engagement in the festive season and how the retailer utilizes Pinterest to inspire customers during the peak planning phase for Christmas. The campaign aims to build brand awareness through useful content designed for planning and decision-making regarding food and gifting throughout the festive season.
Renfe Recovers Its Historic ‘Cookie’ to Present the Renewal of Its Ticket Sales System
Goal: Present the renewal of ticket sales system
Summary: Renfe is reviving its historic 'cookie' to present the renewal of its ticket sales system, engaging users with digital forms of personality expression.
Brands in the Rhythm of the Sarajevo Festival: A Festival That Cannot Be Contained in a Few City Streets
Goal: To engage a dispersed audience during the Sarajevo Film Festival.
Media: Television, web, social media, festival locations, partner projects
Summary: The Sarajevo Film Festival is characterized by various locations and activities. BH Telecom's campaign, 'My Sarajevo. My Story.', aimed to engage a wide audience beyond traditional festival sites through diverse media, including a special television program featuring live interviews and content from key locations. The initiative included collaboration with various partners and the production of extensive video content.
Strengthening Relevance in ChatGPT & Co
Source: https://medianet.at/news/marketing-and-media/relevanz-in-chatgpt-co-staerken-76620.html
Goal: Enhance digital visibility for companies using AI systems
Claim: Increase relevance and visibility in AI-generated answers
Media: Events, Workshops, Consulting
Summary: The ikp-group has developed a new analysis and consulting offering called the AI Relevance Score and AI Booster Workshop. This initiative aims to help companies improve their visibility and relevance in AI systems like ChatGPT by assessing their presence, credibility, and authority in digital responses.
The Potential of AI is Underestimated
Source: https://medianet.at/news/marketing-and-media/potenzial-von-ki-wird-unterschaetzt-76972.html
Goal: To highlight growth potential and technological advancements in advertising.
Claim: Transforming from online marketer to Ad-Tech provider.
Media: Video interviews, articles, digital platforms
Summary: The article discusses audienzz's transition from a traditional online marketer to a technology-driven Ad-Tech provider, celebrating its 10th anniversary. André Eckert emphasizes the significant growth in Austria and the potential of AI-assisted solutions, programmatic advertising, and data-driven advertising as key areas for expansion.
The Rain and the Nice Weather with K-Way
Source: https://www.cbnews.fr/marques/pluie-beau-temps-avec-k-way
Goal: To engage audiences with creative weather-themed content
Claim: In Case of Anything
Media: Digital and social media
Summary: K-Way has launched its brand campaign 'This Is Weather' for the autumn-winter 2026-2027 season, focusing on the weather and everyday situations. The agency NewNewNew creates a series that parodies weather reports with a presenter and correspondents from various regions experiencing unique weather. The campaign combines real footage with AI-generated environments and is designed for digital and social media, gradually introducing new characters, locations, and scenarios.
Cyber Monday Returns in November (when it will be and when companies can join)
Goal: To boost traffic and sales for participating companies' websites
Claim: Strengthening online offerings and creating sales opportunities
Media: ciberlunes.uy, digital channels
Summary: The CIBERLUNES® e-commerce event will take place from November 2 to 4, aiming to drive traffic and sales for participating companies. In 2025, the event recorded over 710,000 visits and generated more than 480,000 direct visits to the brands involved. The initiative also offers special benefits for companies to enhance their online sales channels through various proposals related to e-commerce, digital marketing, and logistics.
Xister Reply Wins the Tender for the New TV Commercial of Eurobet.live
Goal: To strengthen Eurobet.live's positioning in sports information and entertainment.
Media: Television, digital content, social media
Summary: Xister Reply has won the contract for the new TV commercial of Eurobet.live, a platform dedicated to sports enthusiasts. The project includes the creation of a 15-second TV spot along with various digital and social content. It features ambassador Luca Toni and aims to consolidate Eurobet.live's presence in the sports information and entertainment segment by combining television and digital channels.
Klarna launches new brand campaign after over three years
Goal: To create a global brand communication campaign after over three years.
Claim: This campaign is a love letter to the wonderfully unpredictable places our minds can take us when we have a moment of mental freedom.
Media: film, radio, outdoor, digital, social media
Summary: Klarna launches its first global brand campaign in over three years, focusing on the idea that when finances are managed well, individuals can let their minds wander to unpredictable thoughts. The internally conceived campaign features various spontaneous reflections, showcasing that freedom in thought. The campaign is set to launch globally in September across multiple media channels and will be adapted for different markets, including the US, UK, Germany, Italy, and Sweden.
WEBSI 2026: SMS FOTRU General Champion, DROM Agency Agency of the Year
Goal: To win awards at the WEBSI 2026 competition
Summary: The SMS FOTRU project, developed by Futura DDB and OnkoMan, was declared the overall champion at the WEBSI 2026 competition, held on September 10th in Ljubljana. The DROM agency was named the digital agency of the year, while Atlantic Group was awarded client of the year. A total of 37 WEBSI awards were given among 186 submitted projects. Notable wins included Futura DDB's Mekathon as the best digital campaign and multiple top placements across various categories.
Interrail presents the new brand platform with the story entrusted to 30 creators
Goal: Highlight the transformative power of travel
Claim: Travel changes your perspective on the world
Media: Social media, video content
Summary: Interrail has unified its brands Eurail and Interrail under a global brand platform called 'The Interrail Effect', which showcases the transformative impact of train travel through the experiences of 30 diverse content creators. Collaborating with agencies We Are Pi and Butterfly Effect, the campaign features a series of unfiltered travel diary shorts to promote train travel's unique advantages. A survey found that 70% of Interrail customers felt that traveling has changed their outlook on the world significantly.
Brad Pitt at the service of demanding dogs in the new De’Longhi advertisement
Goal: To increase brand engagement and visibility through humor.
Media: Digital media
Summary: Brad Pitt stars in a new advertisement for the De’Longhi Magnifica Duo coffee machine, where he is humorously chastised by a group of dogs about his daily routines. Directed by Spike Jonze, the campaign takes a comedic approach, distinguishing it from traditional high-end appliance ads by transforming the advertisement into entertainment content and leveraging Brad Pitt's comedic talent to enhance brand presence.
Messi, a letter (that became famous worldwide) and a typography: the idea of RomaLatam that reached the media
Goal: To create a digital typography based on Messi's handwriting for public use
Claim: Transforming Messi's handwritten letter into a usable digital typography
Media: Radio La Red, Radio LITERAL, online platforms
Summary: RomaLatam transformed Messi's handwritten letter, related to his retirement from the Argentine national team, into a digital typography that anyone can try and download. The initiative gained media attention and reflects RomaLatam's shift towards incorporating AI and new digital products into their strategy.
GranTurchese also becomes ‘Merendaaa’ with St.John’s
Goal: Expand brand consumption moments
Claim: It's not just good, it's goodaa
Media: Out of home, digital out of home, connected TV, streaming, influencer marketing, social media
Summary: Il GranTurchese has launched the 'Merendaaa' campaign targeting back-to-school consumers, aiming to position their new snack product as a suitable option for various times of the day. The campaign, created by St.John’s, features playful naming and creative outdoor installations in major Italian cities. It includes a digital strategy involving multiple media channels and influencer outreach.
Who knows first, decides better. Fidoo built a campaign on information advantage
Goal: To improve decision-making in corporate finance.
Claim: Who sees first, decides better.
Media: Digital, print, outdoor
Summary: Fidoo, a fintech company, launched a campaign called 'Insider knowledge' that highlights the importance of making timely decisions in corporate finance, especially in an era of information overload. The campaign began on June 16 in digital formats, expanded to print in July, and included outdoor advertising in August. It aims to help companies navigate fragmented financial data more effectively, utilizing real-time multibanking features and financial analytics to shift focus from retrospective data to proactive decision-making.
Campbell’s heats up digital focus amid marketing reformulation
Goal: Drive trials of product innovations for Goldfish snacks
Claim: Better-for-you positioning highlighting real cheese and no artificial flavors
Media: Social media, influencer marketing, e-commerce, artificial intelligence-powered platforms
Summary: Campbell's is reformulating its marketing strategy by increasing investments in social media, influencer marketing, and e-commerce to adapt to changing consumer habits and improve sales. The focus is particularly on the Goldfish brand, aiming to enhance its market presence and promote new product offerings. The campaign developed with Mischief @ No Fixed Address emphasizes the healthier aspects of Goldfish snacks, which includes real cheese and new product options.
Are you being taxed?: Clever advertising by Scalable Capital for the successor to the Riester pension
Goal: Promote a new investment product
Claim: Are you being taxed?
Media: Digital and Social Media
Summary: Scalable Capital is launching a campaign to promote its new product designed as a successor to the Riester pension scheme, aiming to attract customers by addressing concerns about taxation and investment benefits.
Why is LG Electronics creating a K-pop group?
Source: https://www.marketing-interactive.com/why-is-lg-electronics-creating-a-k-pop-group
Goal: To promote the latest washer-dryer through an innovative K-pop group.
Media: Digital screens, Instagram
Summary: LG Electronics has created a K-pop-style girl group called AI-DOL to promote its latest washer-dryer. The group consists of five members, each representing a key feature of the appliance, and they adopt a 'Neo Y2K' concept. AI-DOL has released a song, 'I WASH,' which became popular on Instagram. The campaign aims to engage consumers in a novel way with a familiar product.
Bruketa&, Go2Digital and Millenium Promotion Campaign in the Finals of MIXX Awards Europe
Goal: Raise awareness about posture correction
Claim: Your Posture Is Your Future
Media: Digital outdoor surfaces
Summary: The campaign 'Your Posture Is Your Future' for Croatia Poliklinika has reached the finals of the MIXX Awards Europe in two categories: Creative Data Storytelling and DOOH / OOH. Developed by agencies Bruketa&, Go2Digital, and Millenium promocija, the project uses digital outdoor displays to remind passersby to correct their posture by recognizing their body position and displaying personalized messages. The campaign has previously been shortlisted at Cannes Lions and won a silver at Clio Awards. Maja Tucaković, marketing director at Croatia Poliklinika, stated that this recognition reinforces the value of technology in healthcare by addressing a real health issue.
What X’s Lead Gen Ads means for advertisers
Source: https://www.marketing-interactive.com/what-x-s-lead-gen-ads-means-for-advertisers
Goal: To strengthen X's advertising offerings and win back advertisers.
Claim: Instant, frictionless leads right where conversations happen.
Media: Image, video, carousel, and Timeline takeover formats.
Summary: X has introduced Lead Gen Ads, a new advertising format that allows users to submit their details directly within the platform, enhancing advertisers' ability to capture leads. This launch is part of a broader effort to rebuild X's advertising platform following a significant decline in ad revenue since Elon Musk's acquisition. The new format aims to appeal to advertisers by providing a seamless user experience and collecting leads without directing them away from X.
Advertising in ChatGPT Reaches a Billion-Dollar Annual Pace
Goal: To expand advertising capabilities and market reach
Claim: Advertising within ChatGPT has grown to a billion-dollar annual pace
Media: ChatGPT platform
Summary: Advertising within ChatGPT has rapidly expanded to a billion-dollar annual pace in less than 200 days, with features like Ads Manager allowing companies to create and manage campaigns independently. The platform now serves tens of thousands of advertisers globally and leverages conversation content to select relevant ads, enhancing the effectiveness of ad campaigns. The introduction of CPC models and performance metrics suggests a move towards a more developed advertising ecosystem, highlighted by some successful case studies despite mixed overall results.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Goal: Engage users with a digital experience that links hunger to AI performance.
Claim: You're Not You When You're Hungry
Media: Reddit, Snapchat, designated website
Summary: Snickers has launched a campaign called Hungr.AI, a digital take on their classic slogan, suggesting that even AI can act differently when hungry. The initiative allows fans to create a digital candy bar to feed their AI, encouraging interaction on platforms like Reddit and Snapchat.
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’
Goal: Help consumers overcome indecision in paint color selection.
Claim: Let's be honest… You have painting questions.
Media: Social media, video, influencer marketing, hotline
Summary: Behr's latest campaign focuses on helping consumers overcome 'paint paralysis' through the launch of a hotline and an AI-powered agent called ChatHue. The campaign features influencers answering DIY questions to provide guidance on paint selection. The aim is to ease the hesitation consumers face when starting painting projects, tapping into digital transformation strategies for enhanced consumer interaction.
Common Good Creates New Positioning and Campaign for Dublin Business School
Goal: To prepare students for the changing employment market.
Claim: Ready. Completely.
Media: Meta, TikTok, Snapchat, digital video, out-of-home, digital audio
Summary: Common Good has launched a new strategic brand campaign for Dublin Business School titled 'Ready. Completely.' The campaign addresses the changing landscape of education and the job market by emphasizing the need for skills beyond traditional academic qualifications. It highlights the college's readiness to equip students with necessary skills such as critical thinking and creativity. The campaign targets prospective students and their parents and will be executed across various media channels, including social media and digital platforms.
Adnuntius and Adssets launch DCO campaigns for politics
Goal: Enable advertisers to create compatible DCO campaigns
Summary: Adssets has partnered with the adtech platform Adnuntius, allowing customers using Adnuntius’s platform to utilize Adssets' creative tools for creating TTPA-compliant DCO campaigns.
Advertising: Ludovica Coscione in L’Oréal Paris Elvive ads
Goal: To present the essence of Italian summer through Elvive's products
Claim: Ready for an Extraordinary Summer
Media: TV, social media, and digital platforms
Summary: L’Oréal Paris launches a new communication campaign for Elvive Olio Straordinario featuring Ludovica Coscione, highlighting the essence of Italian summer. The campaign, developed in collaboration with OutNow and Sala Giochi, will run from June 9 to August 31, showcasing a 15-second TV commercial and various online content.
Target’s Profits Double as Roundel, Same-Day Delivery Power a Growth Streak
Goal: Enhance shopping experience using AI
Claim: Items added to wish lists more than doubled
Media: Digital, App
Summary: Target reported a strong financial performance, doubling their profits in the second quarter, largely driven by success in digital sales and the launch of AI-powered features aimed at improving the shopping experience. The company also emphasized their ongoing collaboration with AI platforms and the creation of personalized customer experiences.
Ideal of Sweden focuses on user-generated content
Source: https://www.resume.se/affarer/byraval/ideal-of-sweden-satsar-pa-ugc-byravalet-klart/
Goal: Drive business through user-generated content
Media: Social media
Summary: Ideal of Sweden is launching a significant initiative focused on user-generated content for social media, partnering with the influencer marketing agency Relatable. The company's performance marketing manager emphasizes that UGC is critical for digital marketing, particularly in channels where traditional advertising is easily ignored. The campaign aims not just to create brand awareness but to drive actual business results.
More than 1 million transactions and a billing of US$ 50.6 million (in June, CIBERLUNES exploded)
Goal: Promote online sales through digital channels
Media: digital channels
Summary: The Chamber of Digital Economy of Uruguay has opened pre-sales for companies to participate in the upcoming CIBERLUNES 2026 campaign aimed at boosting online sales, scheduled for November this year. The campaign has been running since 2014 and seeks to enhance the commercialization of products and services through digital platforms in Uruguay. The previous edition saw 1.1 million transactions, generating US$ 50.6 million in sales.
New: TBWA Perú, BCP and Daniela Darcourt demonstrate the exchange rate that benefits
Goal: Increase awareness and usage of BCP's exchange rate service
Claim: The only exchange that truly benefits you is BCP's Súper Tipo de Cambio
Media: Digital platforms, TikTok Live, streaming programs
Summary: The campaign, developed by BCP and TBWA Perú, features singer Daniela Darcourt promoting the bank's 'Súper Tipo de Cambio' through a digital action that combines entertainment and engagement. The initiative effectively captured public attention in the competitive financial market and aimed to boost awareness and usage of the bank's favorable exchange services, culminating in a digital debate that revealed the campaign's true intent. To enhance engagement, BCP also offered prizes to users who participated in currency exchanges during the campaign period.
Snapchat Opens Direct Path from Lead Ads to HubSpot Pipeline
Goal: To streamline lead data transfer between Snapchat ads and HubSpot CRM.
Claim: Simplifying lead management for advertisers.
Media: Snapchat
Summary: Snapchat has introduced an integration that allows leads captured through ads to be directly entered into sales pipelines in HubSpot, eliminating the need for manual data transfer. Advertisers can create native lead generation campaigns linked to their existing HubSpot accounts. The integration also enables events recorded in HubSpot to be sent back to Snapchat, providing advertisers with clearer insights into lead outcomes post ad interaction. This aims to facilitate easier measurement of advertisement effectiveness, particularly targeting Gen Z and millennial audiences.
Snickers Ice Cream was looking for a person to chill the internet with ice cream
Goal: To find someone to cool down heated online discussions
Media: social media, vlogs
Summary: In late July, Snickers Ice Cream launched a search for its first Chief Online Chill Officer, a temporary position aimed at cooling heated online conversations with humor and ice cream. This paid engagement will last two weeks, focusing on responding to intense discussions and creating social media content, including vlogs. The campaign centers around the new Snickers Ice Cream Minis line, available in various flavors, and highlights the brand's understanding of how hunger influences behavior, particularly in online interactions. Applications were open until early August, requiring a short video submission from candidates.
Try launches the AI platform Svipp for advertising in social and Norwegian media
Goal: Make professional advertising accessible and fast for brands and local businesses.
Media: Social media and editorial media
Summary: Try has launched an AI-driven advertising platform called 'Svipp' that allows advertisers to create and publish advertisements themselves for social and editorial media. The platform is already in use by clients like Mestergruppen and Vipps and aims to streamline ad production, making it possible to go from concept to published campaign in under ten minutes. Svipp is designed to serve both large brands with established channels and local businesses seeking rapid ad creation.
Think you’ve mastered the art of staying chill? SNICKERS is hiring
Goal: Promote SNICKERS Ice Cream minis and engage consumers humorously
Claim: Delivering satisfaction in perfectly snackable bites
Media: Social media
Summary: SNICKERS Ice Cream launched its first-ever 'Chief Online Chill Officer' campaign, inviting consumers to apply for a paid role to monitor and respond to heated online conversations humorously while promoting the new ice cream minis range. The campaign aims to position SNICKERS as a light-hearted antidote to online negativity, allowing the selected candidate to create content and distribute Snoickers Ice Cream coupons.
Sites Quoted by AI Search: Mitsue Links Shows LLMO Implementation
Source: https://www.advertimes.com/20260803/article552230/
Goal: Increase recognition and site traffic through AI channels
Claim: Proactive engagement with AI channels is essential
Media: Online
Summary: The article discusses the impact of AI on user information retrieval and highlights a new initiative called LLMO (Large Language Model Optimization) introduced by Mitsue Links. This initiative aims to enhance the visibility of client websites in AI-generated content by optimizing technical, content, and external strategies. The article emphasizes the importance of structured data and website accessibility to improve AI quoting and referencing of site information, with positive results noted from a recent implementation.