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Bruketa&, Go2Digital and Millenium Promotion Campaign in the Finals of MIXX Awards Europe
Goal: Raise awareness about posture correction
Claim: Your Posture Is Your Future
Media: Digital outdoor surfaces
Summary: The campaign 'Your Posture Is Your Future' for Croatia Poliklinika has reached the finals of the MIXX Awards Europe in two categories: Creative Data Storytelling and DOOH / OOH. Developed by agencies Bruketa&, Go2Digital, and Millenium promocija, the project uses digital outdoor displays to remind passersby to correct their posture by recognizing their body position and displaying personalized messages. The campaign has previously been shortlisted at Cannes Lions and won a silver at Clio Awards. Maja Tucaković, marketing director at Croatia Poliklinika, stated that this recognition reinforces the value of technology in healthcare by addressing a real health issue.
