Welcome to the automated Brand Tracker diaries.
Blackrock Health to Sponsor Newstalk’s Weather Updates
Source: https://www.adworld.ie/2026/07/31/blackrock-health-to-sponsor-newstalks-weather-updates/
Goal: To build awareness of Blackrock Health's hospitals and healthcare services.
Claim: Helping people access trusted healthcare from the experts.
Media: Newstalk radio station
Summary: Blackrock Health has become the sponsor of Newstalk Weather through a 12-month agreement, brokered by Media Central and Core Sponsorship. This partnership aims to give Blackrock Health national reach and frequent exposure, promoting its healthcare services and facilities. The sponsorship aligns well with Newstalk's values and provides a credible environment for audience connection.
Health Land, Haunted House, Curling… A Theme Park-like ‘Drugstore Show’ Proposing ‘Unexpected Connections’ for ‘Kyushin’ in Summer and ‘Ryukakusan’ in Sports
Source: https://www.advertimes.com/20260801/article552599/
Goal: To promote self-care through engaging experiences
Claim: Gentle, correct, and enjoyable self-care for everyone
Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.
Multicare opens its own clinics and strengthens investment in direct healthcare provision.
Goal: To enhance direct healthcare provision and create an integrated health care model.
Claim: Building a more integrated health model.
Summary: Multicare has announced the opening of its own clinics in Portugal as part of a strategy to strengthen direct health care services. The initiative aims to create a hybrid primary care ecosystem for all citizens, regardless of their insurance status, focusing on universal access, innovation, and clinical quality. The first unit is now open in Lisbon, offering dental services and reflecting Multicare's evolution from insurer to an active partner in managing health for the Portuguese.
KLP and Anorak with New Campaign
Goal: To recruit and retain staff in important public service roles
Claim: Thank You to Everyone Working in Community and Health Norway
Media: Film
Summary: KLP and Anorak have launched a new campaign to honor those who work for the community, building upon nearly ten years of communication efforts. This year's campaign focuses on the value of public service workers throughout their entire lives, aiming to raise awareness and appreciation for their contributions. The project continues the long-term strategy to support recruitment and retention in these essential roles.
Six IPRA Awards for Five Croatian Agencies
Source: https://www.media-marketing.com/vijesti/sest-ipra-nagrada-za-pet-hrvatskih-agencija/
Goal: Promote correct posture
Summary: Several Croatian agencies received accolades at the IPRA Golden World Awards, with Millenium promocija winning two awards for campaigns aimed at community relations and healthcare. Examples include 'Ispravi se' for Croatia Poliklinika and '#SaveYourSkin' for La Roche-Posay. Other recognized agencies tackled diverse themes across various categories, demonstrating the scope and versatility of Croatian marketing and PR initiatives.