Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

M42 launches global healthcare thought leadership platform Beyond Bounds

Brand: M42

Campaign: Beyond Bounds

Source: https://campaignme.com/m42-launches-global-healthcare-thought-leadership-platform-beyond-bounds/

Goal: To foster cross-disciplinary and cross-border discussions on healthcare developments.

Media: original articles, expert commentary, video, podcasts

Summary: M42 has launched Beyond Bounds, a global thought leadership platform aimed at exploring advancements in healthcare, including genomics, AI, and precision medicine. The platform seeks to promote discussions about health inequities and access to technology, featuring contributions from various experts in the field.

AI genomics healthcare innovation thought leadership

Ireland

Kingsbridge targets patients down South

Brand: Kingsbridge Private Hospital

Campaign: Some Things Are Worth Talking About

Source: https://marketing.ie/kingsbridge-targets-patients-down-south/

Goal: To inform consumers with private health insurance about the availability of consultations at Kingsbridge.

Claim: Some Things Are Worth Talking About

Media: TV, VOD, radio, out of home (OOH), press, social, digital

Summary: Kingsbridge Private Hospital launched an integrated campaign targeting patients with private medical insurance in the south of the Border, aimed at raising awareness about accessing consultations within two weeks. The campaign features two neighbors discussing the positive experience of one who received treatment at Kingsbridge, highlighting the importance of word-of-mouth in accessing private healthcare services.

healthcare marketing Private Insurance

USA

Zocdoc Says ‘Not Just Any Doctor’ in New Ad Spot

Brand: Zocdoc

Campaign: Ready to be Seen?

Source: https://www.adweek.com/brand-marketing/zocdoc-says-not-just-any-doctor-in-new-ad-spot/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Help patients book the right doctor for their needs

Claim: Not Just Any Doctor

Media: TV, audio, social, and digital

Summary: Zocdoc's latest campaign, 'Ready to Be Seen?', showcases 12 patient scenarios emphasizing the importance of seeing the right doctor for individual needs. This campaign, created in collaboration with SpecialGuest, is overseen by Brian Irving, Zocdoc's first CMO. The initiative aims to empower patients and enhance healthcare access, especially amidst shifting health-seeking behaviors towards AI solutions.

advertising healthcare patient empowerment

Japan

Why have the ‘asymptomatic’ individuals begun to consider medical consultations? – Eisai’s Healthcare Marketing that Moves People

Brand: Eisai

Campaign: Sleep Awareness Initiative

Source: https://www.advertimes.com/20260903/article555201/

Goal: Increase awareness and encourage consultations for sleep disorders.

Claim: Raising awareness of sleep disorders.

Media: d Healthcare app, online content through quizzes and surveys

Summary: Eisai faced the challenge of engaging individuals unaware of their sleep issues, leading to a campaign utilizing NTT Docomo's d Healthcare app. By integrating quizzes and surveys into daily activities, about 20% of users, who initially had no symptoms, became open to consulting medical institutions. This initiative successfully improved understanding of sleep disorders and encouraged proactive health behaviors among participants.

awareness consumer engagement healthcare marketing sleep disorders

Croatia

Bruketa&, Go2Digital and Millenium Promotion Campaign in the Finals of MIXX Awards Europe

Brand: Croatia Poliklinika

Campaign: Your Posture Is Your Future

Source: https://www.media-marketing.com/vijesti/bruketa-go2digital-i-millenium-promocija-u-finalu-mixx-awards-europe/

Goal: Raise awareness about posture correction

Claim: Your Posture Is Your Future

Media: Digital outdoor surfaces

Summary: The campaign 'Your Posture Is Your Future' for Croatia Poliklinika has reached the finals of the MIXX Awards Europe in two categories: Creative Data Storytelling and DOOH / OOH. Developed by agencies Bruketa&, Go2Digital, and Millenium promocija, the project uses digital outdoor displays to remind passersby to correct their posture by recognizing their body position and displaying personalized messages. The campaign has previously been shortlisted at Cannes Lions and won a silver at Clio Awards. Maja Tucaković, marketing director at Croatia Poliklinika, stated that this recognition reinforces the value of technology in healthcare by addressing a real health issue.

digital marketing healthcare posture

Japan

How to Visualize ‘Trust’: A Brand Movie Depicting Doctors from the Doctor’s File Perspective

Brand: Doctors File

Campaign: Doctor Yokoi Edition

Source: https://www.advertimes.com/20260803/article552746/

Goal: To communicate that Doctors File is a media that supports doctors' thoughts and to encourage them.

Claim: 'How much have they learned and how much effort have they put in to say, 'It's okay.'

Media: YouTube and social media

Summary: The article discusses the release of a brand movie titled 'Doctor Yokoi Edition' by Doctors File, highlighting the daily life and struggles of a doctor to connect with patients. It aims to convey the importance of the Doctors File platform, which connects doctors and patients while also providing support and encouragement to busy medical professionals.

advertising doctors healthcare

Ireland

Blackrock Health to Sponsor Newstalk’s Weather Updates

Brand: Blackrock Health

Campaign: Newstalk Weather Sponsorship

Source: https://www.adworld.ie/2026/07/31/blackrock-health-to-sponsor-newstalks-weather-updates/

Goal: To build awareness of Blackrock Health's hospitals and healthcare services.

Claim: Helping people access trusted healthcare from the experts.

Media: Newstalk radio station

Summary: Blackrock Health has become the sponsor of Newstalk Weather through a 12-month agreement, brokered by Media Central and Core Sponsorship. This partnership aims to give Blackrock Health national reach and frequent exposure, promoting its healthcare services and facilities. The sponsorship aligns well with Newstalk's values and provides a credible environment for audience connection.

healthcare Radio Advertising sponsorship

Japan

Health Land, Haunted House, Curling… A Theme Park-like ‘Drugstore Show’ Proposing ‘Unexpected Connections’ for ‘Kyushin’ in Summer and ‘Ryukakusan’ in Sports

Brand: Shionogi Healthcare

Campaign: Shionogi Healthcare Health Land

Source: https://www.advertimes.com/20260801/article552599/

Goal: To promote self-care through engaging experiences

Claim: Gentle, correct, and enjoyable self-care for everyone

Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.

drugstore event healthcare self-care

Portugal

Multicare opens its own clinics and strengthens investment in direct healthcare provision.

Brand: Multicare

Campaign: Opening of Multicare Clinics

Source: https://www.imagensdemarca.pt/artigo/multicare-abre-clinicas-proprias-e-reforca-aposta-na-prestacao-direta-de-cuidados-de-saude/

Goal: To enhance direct healthcare provision and create an integrated health care model.

Claim: Building a more integrated health model.

Summary: Multicare has announced the opening of its own clinics in Portugal as part of a strategy to strengthen direct health care services. The initiative aims to create a hybrid primary care ecosystem for all citizens, regardless of their insurance status, focusing on universal access, innovation, and clinical quality. The first unit is now open in Lisbon, offering dental services and reflecting Multicare's evolution from insurer to an active partner in managing health for the Portuguese.

healthcare innovation primary care

Norway

KLP and Anorak with New Campaign

Brand: KLP

Campaign: Thank You to Everyone Working in Community and Health Norway

Source: https://www.kom24.no/anorak-hauk-brochmann-janne-espevalen/klp-og-anorak-hyller-de-som-gar-pa-jobb-for-fellesskapet/936107

Goal: To recruit and retain staff in important public service roles

Claim: Thank You to Everyone Working in Community and Health Norway

Media: Film

Summary: KLP and Anorak have launched a new campaign to honor those who work for the community, building upon nearly ten years of communication efforts. This year's campaign focuses on the value of public service workers throughout their entire lives, aiming to raise awareness and appreciation for their contributions. The project continues the long-term strategy to support recruitment and retention in these essential roles.

community service employee appreciation healthcare public sector

Six IPRA Awards for Five Croatian Agencies

Brand: Croatia Poliklinika

Campaign: Ispravi se

Source: https://www.media-marketing.com/vijesti/sest-ipra-nagrada-za-pet-hrvatskih-agencija/

Goal: Promote correct posture

Summary: Several Croatian agencies received accolades at the IPRA Golden World Awards, with Millenium promocija winning two awards for campaigns aimed at community relations and healthcare. Examples include 'Ispravi se' for Croatia Poliklinika and '#SaveYourSkin' for La Roche-Posay. Other recognized agencies tackled diverse themes across various categories, demonstrating the scope and versatility of Croatian marketing and PR initiatives.

communication community relations healthcare public relations