Welcome to the automated Brand Tracker diaries.
Tilly Norwood Tells All
Goal: Showcase AI capabilities in engaging conversations
Claim: AI-generated actress engaging in real-time discussions
Media: Live panel discussion
Summary: The article discusses a panel moderated by an individual featuring Tilly Norwood, an AI-generated actress created by Particle6, which took place at the Industry Leadership Summit prior to the ANA conference in Orlando, Florida. The interaction presented challenges due to Tilly's brief responses and distinct humor, highlighting advancements in AI communication. The moderator noted the absence of physical interaction cues that typically facilitate conversation flow, emphasizing the impressive nature of Tilly's ability to discuss commercial advertising in real-time.
Nonanet!: This is the DMB Campaign for Wien Energie
Source: https://www.horizont.at/medien/news/nonanet-das-ist-die-dmb-kampagne-fuer-die-wien-energie-103843
Goal: To promote Wien Energie's innovative services
Claim: Innovating energy solutions for the future
Summary: The article discusses the 'Nonanet!' campaign launched by Wien Energie, aimed at showcasing their innovative energy services and solutions. The campaign highlights the company's commitment to sustainability and forward-thinking in the energy market.
Emilie Överdahl Becomes a Major Winner in This Year’s Edition of Sweden’s Best Marketing Managers
Goal: Strengthen the brand's positioning as a premium brand focused on sustainability and safety
Claim: Embracing the future with safety and reliability
Media: Documentary films from factories and test centers
Summary: Emelie Överdahl, leading Volvo Cars, has been named Sweden's Best Marketing Manager in 2026 after successfully rebranding electric cars while maintaining the brand's heritage. Her leadership resulted in a clear positioning towards sustainability and safety, which was reflected in the emotionally resonant EX60 launch campaign that tackled consumer range anxiety. The brand has effectively combined long-term image building with innovative marketing strategies.
Startup Portugal launches international campaign created using artificial intelligence
Goal: Promote Portugal as a top European destination for entrepreneurship
Claim: Portugal. A great place to start
Media: Video clips and real images combined with AI-generated content
Summary: Startup Portugal has launched an international campaign to establish the country as a premier destination for startups in Europe. The campaign, developed by The Hotel, utilizes artificial intelligence to showcase national talent, innovation, and impactful projects, featuring real images combined with over 5,000 visuals and 3,000 video clips. It aims to highlight Portugal's attractiveness based on talent, technological capacity, quality of life, and entrepreneurial ambition, especially ahead of the Web Summit event.
Digital Da Vincis Represents the Region in the First Clio Creator Awards Final
Goal: To explore how new technology changes the understanding of art
Media: short film, digital platforms
Summary: Digital Da Vincis, a Slovenian studio, is a finalist in the Clio Creator awards with its experimental short film 'Red Blue Yellow Black Again.' The project, which uses generative tools to reinterpret the work of photographer Alexander Rodchenko, addresses how new technology impacts the perception of art. This campaign highlights the intersection of creativity and AI-driven innovation in digital media.
New: DraftLine and Brahma Reach Out to Younger Generations
Source: https://www.adlatina.com/publicidad/draftline-y-brahma-se-acercan-a-las-generaciones-mas-jvenes
Goal: To connect with younger consumers and introduce sweet beer options
Claim: Smooth, refreshing, and (why not?) sweet
Media: Television, outdoor, streaming platforms, and social media
Summary: The campaign was developed for the launch of new sweet beer flavors, lemon and grapefruit, as Brahma seeks to attract younger consumers. DraftLine emphasized the importance of creativity to quickly convey the novelty, with the campaign featuring various media channels to promote the product.
BPG bets on human judgement as its AI differentiator at milestone 30th annual offsite
Goal: To challenge assumptions and explore AI's potential without losing human creativity
Claim: Human ingenuity will define the future of the industry
Media: Thought-provoking keynotes and discussions
Summary: BPG Group celebrated its 30th annual offsite in a gathering themed 'Human by Design', emphasizing the importance of human creativity and ingenuity in an AI-driven world. The event brought together industry leaders to discuss the future of marketing communications while highlighting that technology alone does not create great ideas—people do.
Premiere: Atún Dolores, Havas Mexico and Whisky present ‘OrganillAd’
Source: https://www.adlatina.com/publicidad/preestreno-atn-dolores-havas-mxico-y-whisky-presentan-organillad
Goal: To create a new advertising medium using traditional organ grinder music
Claim: For the first time, a commercial jingle is played from a street organ
Media: Street advertising through organ grinders
Summary: Atún Dolores launched the 'OrganillAd' campaign, creating a unique advertising medium by using traditional street organ music to play a commercial jingle. This innovative approach connects the brand with Mexican culture while respecting the tradition of organ grinders, involving collaboration with the Union of Organilleros. The campaign aims to engage audiences in Mexico City, honoring the essence of a beloved cultural practice.
The Stage of Brands
Source: https://www.imagensdemarca.pt/artigo/o-palco-das-marcas-1791570052340/
Goal: To celebrate 35 years of McDonald's in Portugal.
Media: minidocumentary
Summary: The article highlights various brand initiatives, focusing on McDonald's 35th anniversary in Portugal, which includes a year-long campaign featuring different phases and a minidocumentary created in collaboration with Grupo Impresa showcasing the brand's history.
Creation of Luxury Fragrances (When Science and Technology Gain Space)
Goal: To showcase technological innovation in fragrance creation.
Claim: Long-lasting fragrance with innovative extraction technology.
Summary: Valentino Beauty and Giorgio Armani Beauty are launching new fragrances that highlight the integration of scientific research and technology in perfume creation. Valentino's Vendetta Donna features an innovative air extraction technology called Osmobloom, while Giorgio Armani's I WILL fragrance emphasizes persistence, lasting up to 24 hours. Both brands showcase how modern techniques enhance the development and sustainability of perfumes.
WYgroup celebrates 25 years with the opening of operations in the United States
Goal: To strengthen international presence and connect with the scientific and technological ecosystem.
Claim: Waveform – what comes next is already in motion
Media: Newsletter, Event
Summary: WYgroup, a Portuguese group celebrating 25 years, announced its expansion into the U.S. with the creation of WY USA, led by Michael Mish. The effort aims to enhance ties between the U.S. and Portugal's markets while fostering innovation through a partnership with Instituto Superior Técnico, which includes scholarships for students.
Uruguay Tech Week: Five Days to Put Uruguay on the Regional Radar of Startups, Technology, and Investment
Goal: To promote connections between startups, companies, and investors during a week dedicated to technology and innovation.
Summary: Uruguay Tech Week, taking place from October 5 to 9, is an initiative aimed at connecting founders, investors, corporations, and tech ecosystem leaders across various venues in Uruguay. The event will involve over 10 activities and aims to strengthen ties between startups and the investment community, highlighting Uruguay as a regional hub for technology and innovation.
M42 launches global healthcare thought leadership platform Beyond Bounds
Source: https://campaignme.com/m42-launches-global-healthcare-thought-leadership-platform-beyond-bounds/
Goal: To foster cross-disciplinary and cross-border discussions on healthcare developments.
Media: original articles, expert commentary, video, podcasts
Summary: M42 has launched Beyond Bounds, a global thought leadership platform aimed at exploring advancements in healthcare, including genomics, AI, and precision medicine. The platform seeks to promote discussions about health inequities and access to technology, featuring contributions from various experts in the field.
Mars and Choithrams lets Gen Z take the reigns with It’s MY Z-Store
Source: https://campaignme.com/mars-and-choithrams-lets-gen-z-take-the-reigns-with-its-my-z-store/
Goal: Engage Gen Z in rethinking grocery retail
Media: LinkedIn, Instagram, internal communications, retail screens, direct outreach to universities
Summary: Mars Gulf and Choithrams launched a campaign called 'It’s MY Z-Store', allowing UAE-based Gen Z individuals aged 18-24 to design a grocery shopping experience tailored to their needs. Participants worked in teams to create concepts focusing on aspects like store layout and sustainability, gaining real-world experience with mentoring from industry leaders. The campaign utilized a digital-first approach, leveraging social media and community engagement to reach young consumers.
Hitting Back Against AI Accusations – Here’s Komatsu’s Latest Film
Source: https://www.resume.se/marknadsforing/kampanj/japanska-bolaget-slapper-ny-animereklam-om-manresor/
Goal: To humanize the brand's heavy machinery and advanced technology in the context of historical innovations.
Media: anime film
Summary: Komatsu has launched its third anime film, 'Here’s to progress', produced in collaboration with Prime and Brikk, focusing on a future project to build on the moon. The film reflects on humanity's historic skepticism towards innovations and ties it to Komatsu's efforts in advanced technology. Despite accusations of being AI-created, the film was handcrafted by the animation studio Brikk.
2026 IAB New Zealand Digital Advertising Awards finalists announced
Source: https://stoppress.co.nz/awards/2026-iab-new-zealand-digital-advertising-awards-finalists-announced/
Goal: To achieve recognition in digital advertising categories
Media: Digital-out-of-home, Video
Summary: The 2026 IAB New Zealand Digital Advertising Awards highlighted Calibre + Candor's recognition across various categories, marking an important milestone for the agency as it gains visibility in the industry. The event showcases the growth of New Zealand's digital advertising sector.
Once Again Croissant Hype: Lidl Turns Its Butter Croissant into a Neck Pillow
Goal: Promote a new product
Claim: Transform your butter croissant into a neck pillow
Summary: Lidl is launching a unique campaign by transforming its butter croissant into a neck pillow, tapping into the recent trend surrounding croissants. This innovative approach aims to capture customer attention and drive sales.
Mulino Bianco opens a Bistrò in Milan. New launches in the pipeline.
Goal: To build brand awareness and present products in a different way
Media: OOH, digital, localized print
Summary: Mulino Bianco launched a temporary Bistrò in Milan from October 2 to 11, aimed at enhancing brand perception and providing a unique breakfast experience. The Bistrò features a gourmet menu created with chef Carlo Maria Ricci, along with activities for adults and children, emphasizing interaction with the brand. The initiative is not focused on immediate sales but rather on building the brand and understanding consumer engagement.
Design Can Hurt with Lars Larsen
Source: https://bureaubiz.dk/design-kan-goere-ondt-med-lars-larsen/
Goal: To explore new design approaches.
Summary: The article discusses Lars Holme Larsen, a designer who explores new avenues in design, focusing on a slower, more analog process. He emphasizes the importance of creating a work life that accommodates both people and ideas and reflects on the process of finding and building one's true ambitions.
Bottling the Douro and Taking it Worldwide
Source: https://www.imagensdemarca.pt/artigo/engarrafar-o-douro-e-leva-lo-mundo-fora/
Goal: To innovate and produce wine sustainably
Summary: Granvinhos has launched the 'Adega do Futuro' project in Régua, focusing on innovation, technology, efficiency, and sustainability in wine production. The initiative aims to address environmental challenges and reduce the ecological footprint through lighter glass bottles and new packaging solutions.
McDonald’s reinvests $8.5 billion in ‘NEXT’ (a global phenomenon: from Shanghai to Buenos Aires) What does this teach us?
Goal: Invest in long-term brand value and customer experience.
Summary: McDonald's is making a significant investment of $8.5 billion into its 'NEXT' initiative, addressing the challenges of hyper-competition and consumer experience in a saturated market. The campaign emphasizes the need for creativity, culture, and genuine engagement to foster customer loyalty, suggesting that companies must evolve continuously to maintain their market position.
The CEOs of Open AI, Anthropic, Salesforce, and NVIDIA Meet at Dreamforce: 7 Learnings They Leave Us
Goal: To transition from reactive AI to proactive agents that understand user needs
Summary: Dreamforce 2026 gathered leaders from Salesforce, NVIDIA, Anthropic, and OpenAI to discuss the evolution of AI from chatbots to advanced agents capable of understanding context and executing tasks. The discussions highlighted differing focuses on security, software transformation, and the potential of AI, particularly Salesforce's AI Force initiative aimed at making user interaction with applications seamless.
A kitchen piece in the stratosphere? This cocotte was transformed into a spaceship and sent to the limits…
Goal: Promote the Le Creuset x Star Trek collection
Summary: Le Creuset marked the launch of its 'Le Creuset x Star Trek' collection by sending a cast iron cocotte to the stratosphere, transforming it into a spacecraft for the flight. The cocotte was carried by a sustainable hydrogen balloon to an altitude of 110,095 feet and returned safely to Earth via parachute after an impressive flight duration.
RMC+, the new challenge of CMA Media
Source: https://www.strategies.fr/actualites/medias/LQ6532490C/rmc-le-nouveau-defi-de-cma-media.html
Goal: To launch a new media platform
Summary: CMA Media is launching RMC+, a new media platform that aims to enhance their digital strategy and provide a fresh offering to their audience. The initiative reflects CMA Media's commitment to innovation in the media landscape.
Orange Luxembourg opens a new media innovation field with ChatGPT Ads and SMART
Goal: To innovate media advertising
Media: digital media
Summary: Orange Luxembourg is launching a new media innovation initiative featuring ChatGPT Ads and SMART technology to enhance advertising strategies and customer engagement.
UGC Creators: A New Generation of Creators or Cheap Labor?
Goal: Introduce a personal AI agent
Claim: Personal AI agent capable of browsing and making purchases
Summary: Meta has launched Muse, a personal AI agent that can use other applications, browse the internet, and make purchases with user permission. Currently, it is available in the USA.
Technology with Purpose: When Innovation Responds to Real Needs
Goal: To explore how technology meets real consumer needs.
Media: Newsletter
Summary: In the seventh episode of 'Escolhas em Jogo', consumer questions take center stage, challenging brands to reflect on the utility and real impact of their solutions. A panel of representatives from Verisure, Resolve Já, and Candy discusses how innovation can genuinely assist in daily life, through spontaneous and transparent dialogue guided by consumer inquiries.
Delta Coffee House Joins Bartender Fernando Taipa to Create New Wonder Coffee
Goal: To explore unconventional coffee flavors and combinations.
Claim: Coffee is much more than a ritual.
Summary: Delta Coffee House has partnered with bartender Fernando Taipa to create the fourth edition of its Wonder Coffees collection titled 'Double Dare'. This edition showcases two unique beverages that combine coffee with cocktail and dessert elements, challenging the traditional perception of coffee. The creations named Limbo and Limiar feature distinct flavor profiles and textures, aiming to inspire new ideas and experiences.
Rooted in Sustainability
Source: https://www.imagensdemarca.pt/artigo/enraizada-na-sustentabilidade/
Goal: Promote sustainability and innovation in winemaking
Claim: Esporão is synonymous with quality, innovation, and sustainability
Summary: Esporão is a well-established brand in Portugal's Alentejo region, focusing on quality wine production while emphasizing social, environmental sustainability, and innovative packaging solutions. The article highlights their efforts in employing local workers and implementing eco-friendly agricultural practices.
Teletón Labs: the new innovation unit that has already raised $3.7 million from ANII and seeks to develop solutions for Latam
Goal: Develop rehabilitation solutions for Latin America
Claim: Democratizing access to gait analysis
Summary: Teletón Uruguay has launched Teletón Labs, a new innovation unit aimed at transforming 20 years of knowledge in rehabilitation and inclusion into marketable solutions. They have already secured $3.7 million from the National Agency for Research and Innovation to develop an AI-based gait analysis tool using a mobile phone, making advanced rehabilitation technologies more accessible.
Volvo Cars Launches Film on Safety Innovations Throughout the Years
Source: https://www.resume.se/marknadsforing/kampanj/du-kanske-kor-en-volvo-trots-att-market-saknas/
Goal: Highlight Volvo's contribution to automotive safety
Claim: Even if you don’t drive a Volvo, you kind of do
Media: Walkaround film
Summary: Volvo Cars is launching a classic walkaround film about automotive safety innovations, showcasing that the significant safety features such as the three-point seatbelt were developed by Volvo, even though blurred cars from other manufacturers are featured. The film emphasizes Volvo's historical impact on car safety.
Happiness launches the AI-driven production studio ‘Believe the HAIPE’
Source: https://pub.be/fr/happiness-lance-le-studio-de-production-pilote-par-ia-believe-the-haipe/
Goal: To launch an AI-driven production studio
Summary: Happiness has launched an AI-driven production studio called 'Believe the HAIPE', aiming to innovate in the production space.
Orange Luxembourg Promises the World with SMART
Goal: to promote the SMART initiative
Claim: promoting the world with SMART
Summary: Orange Luxembourg has launched a campaign called SMART, aimed at promoting a new initiative that emphasizes connectivity and the promise of a better world through innovative solutions.
Dyson launches CameraJet, its first toothbrush with integrated camera
Goal: Introduce a new product with innovation
Claim: First toothbrush with an integrated camera
Summary: Dyson has launched the CameraJet, their first toothbrush featuring an integrated camera, showcasing their innovation in personal care products.
The latest round of Mattoni Eagles knows the winner
Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/mattoni-eagles-studenti-marketingove-koncepty/
Goal: Connect young talents with real business challenges
Claim: Innovate from existing brand potential
Summary: The Mattoni Eagles program allowed university students to work on a real marketing assignment for the Mattoni brand, focusing on how to connect the brand with sports for Generation Z. Participants developed concepts that considered various brand touchpoints and aimed to provide fresh insights into the brand's relevance in the sports environment. The winning team was recognized for their innovative approach to leveraging existing brand assets.
Dyson expands into oral care with a premium toothbrush that includes a camera, wifi, and artificial intelligence
Source: https://www.reasonwhy.es/actualidad/dyson-expansion-marca-cuidado-bucal-enfoque-premium
Goal: Launch a premium toothbrush with advanced features
Claim: A premium toothbrush featuring a camera, wifi, and artificial intelligence
Summary: Dyson is expanding into oral care with the introduction of a premium toothbrush that includes innovative features such as a camera, wifi connectivity, and artificial intelligence technology. This move marks the brand's entry into a new market segment.
Hajjathon draws 405 applicants to develop innovative pilgrim services
Source: https://www.arabnews.com/node/2656453/saudi-arabia
Goal: Develop innovative solutions to improve services for Hajj and Umrah pilgrims.
Summary: The fourth Hajjathon attracted over 400 applicants to develop practical solutions aimed at enhancing services for Hajj and Umrah pilgrims. The initiative, part of a larger forum, emphasizes technology and innovation to strengthen the pilgrim services ecosystem in line with Saudi Vision 2030.
LEAP opens with major AI projects as Humain unveils mega partnerships, autonomous trucks and local talent
Source: https://www.arabnews.com/node/2656456/saudi-arabia
Goal: Increase accessibility of AI technology for enterprises in Saudi Arabia
Claim: Transformative technologies become accessible to everyone
Media: Technology conference, presentations
Summary: The LEAP technology conference featured major announcements from Humain, including the launch of 'Humain Voice' for verbal AI interaction, a partnership with AMD to promote 'AI in a Box', and collaboration with AWS to establish a cloud infrastructure region in Saudi Arabia. These initiatives aim to bolster AI accessibility and innovation in the region.
Kaaosstudio Opens a Gym for Creative Skills
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Source: https://www.markkinointiuutiset.fi/artikkelit/espooseen-avautuu-luovuustaitojen-kuntosali
Goal: To develop creative skills and innovative thinking
Claim: Creativity can be trained like fitness
Media: Events, Workshops, Design Week
Summary: Kaaosstudio, a new creativity training facility in Espoo, Finland, aims to enhance creative skills through hands-on learning and regular training sessions. Created by Mari Savio and Milla Kokko, the studio combines practical work and theoretical learning, offering tailored workshops for individuals and organizations. The initiative addresses the growing need for creativity in today's evolving work environment, emphasizing that everyone should engage in creative thinking.
Preview: Domino’s Pizza and Gut Mexico City present ‘The Best, Improved’
Goal: To introduce a new premium pizza option and enhance consumer experience
Claim: The best, improved
Summary: Domino's Pizza, in collaboration with Gut Mexico City, has launched a campaign for their new Supreme Edge Skillet pizza, which combines two of their most popular crusts: the Skillet Crust and the Cheese Edge. The campaign emphasizes innovation and improving upon existing favorites to create a unique pizza experience.
Burger King Creates Alchemy Between Paul Pairet and Michel Sarran
Source: https://pub.be/fr/burger-king-cree-lalchimie-entre-paul-pairet-et-michel-sarran/
Goal: To create a unique culinary experience
Summary: Burger King creates a collaborative culinary experience between chefs Paul Pairet and Michel Sarran, showcasing innovative dishes and cooking techniques.
Dubai Mallathon welcomes Yango Yasmina as AI race commentator at Dubai Festival City
Goal: To demonstrate AI and robotics in community events
Claim: AI can enrich public events and become part of everyday life
Summary: Yango Group integrates its AI and robotics technologies into the Dubai Mallathon, providing an AI race commentator, Yango Yasmina, who guides runners with real-time tips and encouragement, while autonomous delivery robots distribute water and medals, showcasing practical innovations for a smarter community.
Mitsubishi Chemical Exhibits Material Installation Recognized in Milan: Exploring ‘Design to Rediscover Materials’
Source: https://www.advertimes.com/20260821/article554422/
Goal: To redefine the cultural significance of materials and promote corporate culture transformation
Media: Exhibition
Summary: Mitsubishi Chemical, in collaboration with design studio POETIC CURIOSITY, is holding an exhibition titled 'Curious Matters – Design to Rediscover Materials' from September 2 to September 12 at GOOD DESIGN Marunouchi in Tokyo. This exhibition showcases materials that won special recognition at the Milan Design Week, where approximately 58,000 visitors attended. The project presents innovative materials including bioengineering plastic DURABIO™, structural color film, and recyclable polyethylene, aimed at provoking curiosity and exploring new possibilities and emotional expressions of materials.
The DNA of ‘The point of view is sharp, isn’t it?’ does not die: What is the ‘design-first’ strategy to accelerate ‘Sharp-ness’ after nearly 10 years of management crisis?
Source: https://www.advertimes.com/20260818/article554100/
Goal: To regain Sharp's design identity and emphasize emotional value in home appliances
Claim: The point of view is sharp, isn't it?
Summary: Sharp, a major electronics manufacturer, is attempting to reclaim its unique design identity and emphasize the emotional value in its products through a design exhibition, after facing a decline in business since 2011. The exhibition, which started on August 17, showcases proposals from young designers, and aims to re-establish Sharp's presence in the market by highlighting creativity in home appliance design.
Honor Robot Phone: When Hardware Stops Being an Object and Becomes a Subject (the smartphone with a robot camera)
Goal: To establish the smartphone as an entity with emotional connection, not just a tool.
Claim: The smartphone that interacts and possesses presence.
Summary: HONOR introduces the Robot Phone, a groundbreaking smartphone that can move and react autonomously, transforming the traditional perception of mobile devices. It utilizes a mechanical gimbal and artificial intelligence to create an emotional bond with users, marking a significant shift in mobile technology and human-device interaction.
Big Bang and More: How the JDB Group Wants to Utilize the ‘Creative Destruction’ of Media
Goal: Utilize media disruption for innovation
Media: Variety of media channels
Summary: The article discusses how the JDB Group aims to leverage the idea of 'creative destruction' in the media landscape to foster innovation and adapt to changing market dynamics.
Pleno gives a new ‘can’ to consumption moments to bring flavor everywhere.
Goal: To explore new on-the-go consumption contexts and connect with a younger generation.
Claim: Sabor e frescura em qualquer lugar? Que lata!
Summary: Pleno has launched a new can format aimed at providing flavor and freshness for various moments throughout the day, targeting on-the-go consumption and a younger audience. The project was developed by WYcreative, who focused on creating the campaign around the product's new design to establish itself in everyday contexts like streets, beaches, work, classes, and festivals.
Preview: Zurda Mexico and PepsiCo Launch ‘PopCorners’ to Celebrate the Evolution of Enjoying Popcorn
Goal: To demonstrate that even well-known products can be reinvented and connect with consumers seeking unique experiences.
Claim: Even the most familiar can be reinvented.
Summary: Zurda México has launched a campaign for PepsiCo's new product, PopCorners, emphasizing the triangular shape of the snack as a symbol of innovation. The campaign seeks to challenge traditional perceptions of popcorn and connect with consumers looking for distinct and exciting options. The production combined traditional techniques and modern technology to create a visually ambitious piece.
Not Just What You Stand For—What You Build
Source: https://www.adweek.com/sponsored/not-just-what-you-stand-forwhat-you-build/
Goal: To demonstrate real-world impact based on service, innovation, and opportunity.
Claim: Together, We Stand as a Force for Good
Summary: Texas A&M University emphasizes that true institutions prove their beliefs through actions, not just words, by building systems, opportunities, and communities. Their campaign focuses on the responsibility of using knowledge and leadership in service to others, coinciding with their 150th anniversary and the U.S. 250th anniversary.
Looks like gin, looks like vodka… but no, it’s whisky (Chivas Regal presents Crystalgold)
Goal: Introduce a new innovative whisky product
Claim: A transparent whisky that challenges traditional flavors
Summary: Chivas Regal, a luxury Scotch whisky brand from Pernod Ricard, has launched an innovative product called Crystalgold in Uruguay. This crystal-clear whisky aims to redefine traditional whisky perceptions and attract consumers looking for versatility in cocktails. The launch reflects Chivas Regal's commitment to premium quality and innovation, addressing changing market trends in spirit consumption, particularly in a market where the demand for white spirits is increasing.