Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Finnish whisky brand ranks among the world’s 20 most admired

Campaign: Game of Thrones Whiskies

Source: https://www.markkinointiuutiset.fi/artikkelit/suomalainen-viskibrandi-nousi-maailman-20-ihailluimman-joukkoon

Goal: Increase global brand recognition

Claim: A small distillery can stand alongside the world's most famous brands

Summary: Finnish Kyrö Distillery has ranked 19th on Drinks International's annual World's Most Admired Whiskies list, marking its first appearance in the top 20 since the list's inception in 2021. The ranking highlights the distillery's unique character and commitment to developing rye whisky, alongside the international interest generated by their recently launched Game of Thrones-themed whiskies. Matti Kovanen, Kyrö's brand and marketing director, emphasizes the bravery in building the brand from its roots and its potential to compete with long-established producers.

Uruguay

Looks like gin, looks like vodka… but no, it’s whisky (Chivas Regal presents Crystalgold)

Brand: Chivas Regal

Campaign: Crystalgold Launch

Source: https://infonegocios.biz/plus/parece-gin-parece-vodka-pero-no-es-whisky-chivas-regal-presenta-crystalgold

Goal: Introduce a new innovative whisky product

Claim: A transparent whisky that challenges traditional flavors

Summary: Chivas Regal, a luxury Scotch whisky brand from Pernod Ricard, has launched an innovative product called Crystalgold in Uruguay. This crystal-clear whisky aims to redefine traditional whisky perceptions and attract consumers looking for versatility in cocktails. The launch reflects Chivas Regal's commitment to premium quality and innovation, addressing changing market trends in spirit consumption, particularly in a market where the demand for white spirits is increasing.

innovation premium spirits whisky

Japan

Nikka Whisky’s Taketsuru Pure Malt Brand Advertising at Cannes Lions 2026 Expresses ‘Encounter of Personalities’

Brand: Taketsuru Pure Malt

Campaign: dear difference

Source: https://www.advertimes.com/20260731/article552601/

Goal: To express the beauty of different personalities coming together

Media: tabloid advertisement

Summary: The flagship brand of Nikka Whisky, Taketsuru Pure Malt, has won multiple awards at Cannes Lions 2026 for its branding project 'dear difference', which embodies the theme of diversity through contrasting malt personalities. A limited-time bar, 'The TAKETSURU experience', is set to open in December 2025, immersing guests in the world of Taketsuru. The campaign features handcrafted dots symbolizing elements of the whisky, aiming to highlight the beauty created by embracing differences.

branding Cannes Lions whisky