Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Energy solutions provider Ducab reveals brand recognition campaign

Brand: Ducab

Campaign: Brand Recognition Campaign

Source: https://campaignme.com/energy-solutions-provider-ducab-reveals-global-brand-recognition-campaign/

Goal: Build greater global brand recognition

Media: Outdoor billboards, venue branding, social media channels

Summary: Ducab has launched a campaign to shift its brand perception from being merely a UAE-based cable manufacturer to being recognized as a comprehensive energy solutions provider. The campaign features outdoor advertising during the Middle East Energy festival and aims to enhance Ducab's credibility in international markets.

Finland

Finnish whisky brand ranks among the world’s 20 most admired

Brand: Kyrö Distillery

Campaign: Game of Thrones Whiskies

Source: https://www.markkinointiuutiset.fi/artikkelit/suomalainen-viskibrandi-nousi-maailman-20-ihailluimman-joukkoon

Goal: Increase global brand recognition

Claim: A small distillery can stand alongside the world's most famous brands

Summary: Finnish Kyrö Distillery has ranked 19th on Drinks International's annual World's Most Admired Whiskies list, marking its first appearance in the top 20 since the list's inception in 2021. The ranking highlights the distillery's unique character and commitment to developing rye whisky, alongside the international interest generated by their recently launched Game of Thrones-themed whiskies. Matti Kovanen, Kyrö's brand and marketing director, emphasizes the bravery in building the brand from its roots and its potential to compete with long-established producers.

brand recognition Finnish product Game of Thrones whisky

Croatia

Right Guard Renames All Competing Deodorants to Wrong Guard

Brand: Right Guard

Campaign: If It’s Not Right Guard, It’s Wrong Guard

Source: https://www.media-marketing.com/vijesti/right-guard-je-sve-konkurentske-dezodoranse-preimenovao-u-wrong-guard/

Goal: Increase brand recognition among young male consumers

Claim: If It’s Not Right Guard, It’s Wrong Guard

Media: streaming television, online video, digital channels, social media, Reddit

Summary: The campaign 'If It’s Not Right Guard, It’s Wrong Guard' creatively rebrands competing deodorants as 'Wrong Guard', aiming to strengthen Right Guard's presence among younger male consumers. The campaign features five ads that emphasize price and effectiveness, showcasing Right Guard’s affordability and 72-hour protection. It focuses on generational recognition, positioning Right Guard for men who sweat, and is being rolled out across multiple media platforms in the U.S.

advertising brand recognition deodorant