Kyrö Distillery

Campaign Diaries

Finland

Kyrö Distillery Embarks on Sauna Tour Across Europe with Harvia

Campaign: Kyrö Sauna Tour

Source: https://www.markkinointiuutiset.fi/artikkelit/kyro-distillery-tekee-saunakiertueen-ympari-eurooppaa-yhdessa-harvian-kanssa

Goal: Increase awareness of Finnish sauna culture and products internationally

Claim: Sauna is an excellent way to share Kyrö's story and introduce products

Media: Social media channels

Summary: Kyrö Distillery, in collaboration with sauna manufacturer Harvia, is embarking on a three-week sauna tour across Europe to promote Finnish rye whiskey and sauna culture, engaging directly with consumers and industry professionals. The tour includes events in Germany, France, Belgium, Denmark, and Sweden, showcasing Kyrö's products and the Finnish sauna experience, with a goal to reach new audiences and enhance the recognition of both brands.

Campaign Diaries

No Brand Diaries found.

Finland

Finnish whisky brand ranks among the world’s 20 most admired

Brand: Kyrö Distillery

Campaign: Game of Thrones Whiskies

Source: https://www.markkinointiuutiset.fi/artikkelit/suomalainen-viskibrandi-nousi-maailman-20-ihailluimman-joukkoon

Goal: Increase global brand recognition

Claim: A small distillery can stand alongside the world's most famous brands

Summary: Finnish Kyrö Distillery has ranked 19th on Drinks International's annual World's Most Admired Whiskies list, marking its first appearance in the top 20 since the list's inception in 2021. The ranking highlights the distillery's unique character and commitment to developing rye whisky, alongside the international interest generated by their recently launched Game of Thrones-themed whiskies. Matti Kovanen, Kyrö's brand and marketing director, emphasizes the bravery in building the brand from its roots and its potential to compete with long-established producers.

Campaign Diaries

No Brand Diaries found.

brand recognition Finnish product Game of Thrones whisky