Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Kyrö Distillery Embarks on Sauna Tour Across Europe with Harvia

Campaign: Kyrö Sauna Tour

Source: https://www.markkinointiuutiset.fi/artikkelit/kyro-distillery-tekee-saunakiertueen-ympari-eurooppaa-yhdessa-harvian-kanssa

Goal: Increase awareness of Finnish sauna culture and products internationally

Claim: Sauna is an excellent way to share Kyrö's story and introduce products

Media: Social media channels

Summary: Kyrö Distillery, in collaboration with sauna manufacturer Harvia, is embarking on a three-week sauna tour across Europe to promote Finnish rye whiskey and sauna culture, engaging directly with consumers and industry professionals. The tour includes events in Germany, France, Belgium, Denmark, and Sweden, showcasing Kyrö's products and the Finnish sauna experience, with a goal to reach new audiences and enhance the recognition of both brands.

Finland

These Four Devils Must Be Mastered If One Wants to Succeed

Brand: Koff

Campaign: Brewed With Perkele

Source: https://www.markkinointiuutiset.fi/artikkelit/nama-nelja-perkeletta-pitaa-osata-jos-aikoo-parjata-mu-kolumni

Goal: To challenge traditional marketing and leadership models

Claim: Perkele Nouveau is the new way of leadership

Summary: The article discusses the concept of 'Management by Perkele', a Swedish term that contrasts with Finnish leadership styles. It reflects on a past campaign for Koff beer that used the slogan 'Brewed With Perkele'. The piece emphasizes the need for a new approach in marketing and leadership that allows for openness, conversation, and questioning by all levels of organization, rather than sticking to outdated hierarchical models.

Finnish culture Koff beer leadership marketing

Finland

Ukko Executes a Photographic Exhibition at Tripla Together with Janita Autio

Brand: Ukko

Campaign: Oodi yrittäjyydelle

Source: https://www.markkinointiuutiset.fi/artikkelit/ukko-toteuttaa-valokuvanayttelyn-triplaan-yhdessa-janita-aution-kanssa

Goal: To showcase the stories and faces of Finnish entrepreneurs

Media: Photographic exhibition

Summary: The entrepreneur service Ukko, in collaboration with photographer Janita Autio, has created a photographic exhibition titled 'Oodi yrittäjyydelle' that highlights the faces and stories of 15 Finnish small business owners. The exhibition will open on September 4 at Triplan shopping center, coinciding with National Entrepreneur's Day on September 5, and will later be displayed at Helsinki Central Railway Station and Helsinki-Vantaa Airport until October 25. The exhibition aims to show the diversity of entrepreneurship in Finland today.

entrepreneurship Finnish culture photographic exhibition

Finland

I have run the Croissette sweating – Finnish creative director tackled the taxi chaos at Cannes in a unique way

Brand: Nord Helsinki

Campaign: Free Shuttle Service at Cannes Lions

Source: https://www.markkinointiuutiset.fi/artikkelit/olen-itse-juossut-croissettea-hiesta-markana—suomalainen-luova-johtaja-tarttui-cannesin-taksikaaokseen-omintakeisella-tavalla

Goal: To reduce stress for Finnish participants at Cannes Lions

Claim: Offering practical help to Finnish festival attendees

Summary: Nord Helsinki launched a free shuttle service for Finnish attendees at Cannes Lions, driven by their creative director, Kalle Wallin. This initiative aims to alleviate the stress of finding transportation to the airport, addressing a common issue faced by festival-goers. Although not strictly a client acquisition effort, Wallin believes it will foster positive interactions and connections with fellow festival attendees.

brand activation Cannes Lions Finnish culture