Welcome to the automated Brand Tracker diaries.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
Tribeca Festival Lisbon and Imperial Business School Join Worten Mock Fest
Goal: To foster discussions on creativity and leadership in the entertainment industry
Media: Live talks, podcasts, digital content, outdoor programming
Summary: The Worten Mock Fest is enhanced by the introduction of the Tribeca Storymakers stage, featuring talks on creativity, communication, and leadership, in collaboration with the Tribeca Festival Lisboa and Imperial Business School. The festival takes place from August 28 to 30 in Lisbon, offering free access to the majority of its programming, including stand-up performances and live podcasts, while aiming to be a hub for humor, culture, and creativity.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
Source: https://www.marketingdive.com/news/kate-spade-names-chief-marketing-officer-allison-badea/825558/
Goal: To re-enchant consumers with optimism and connection
Claim: Joy isn’t just an indulgence — it’s essentially human
Summary: Kate Spade has appointed Allison Badea, a former L’Oréal executive, as its new chief marketing officer as the brand aims to rejuvenate its sales which have been in decline. Badea emphasizes the brand's commitment to joy and is eager to reconnect with consumers seeking optimism in today's world. The company has faced challenges compared to other brands owned by Tapestry, but is focused on reigniting the magic of Kate Spade.
HarbourClub: When Communications Chiefs Become Mentees
Source: https://www.persoenlich.com/mediapartner/wenn-kommunikationschefs-zu-mentees-werden
Goal: To provide a platform for experienced communications leaders to gain fresh perspectives from the next generation.
Media: Digital meetings
Summary: The HarbourClub in Switzerland has initiated a Reverse Mentoring Program where established communications leaders are mentored by the next generation. The program aims to facilitate perspective shifts beyond traditional corporate contexts and has garnered participation from over 30 communications heads within three years. Participants engage in meaningful dialogues focused on digital communications, leadership, and the impact of artificial intelligence, encouraging a culture of continuous learning and reflection.