Welcome to the automated Brand Tracker diaries.
Top 70 CEOs – Communicate Online
Source: https://communicateonline.me/top-list/top-70-ceos/
Goal: Empowering women-led SMEs
Summary: Publicis Groupe Middle East & Turkey, led by CEO Bassel Kakish, launched Ra’idah in March 2025 in partnership with the Abu Dhabi Businesswomen Council. This year-long program aims to enable women-led SMEs. Kakish emphasizes a 'talent-first' culture and advocates for leadership through empowerment rather than authority, highlighting the importance of trust and collaboration.
Ike Neliaku: Trust Will Remain the Currency of Public Relations
Source: https://www.media-marketing.com/intervju/ike-neliaku-povjerenje-ce-ostati-valuta-odnosa-s-javnoscu/
Goal: To enhance the reputation of Nigeria and Africa in the public relations field
Claim: A New Dawn
Summary: Dr. Ike Neliaku, recently elected as the president of the Nigerian Institute of Public Relations, discusses his leadership role and the upcoming World Public Relations Forum (WPRF) to be held in Abuja in November 2026. The event aims to establish Nigeria as a pivotal player in the global public relations landscape, expecting around 3,000 delegates from over 126 countries. Under his leadership, the NIPR aims to implement innovative initiatives and strengthen the public relations profession in Nigeria.
Hilton CMO Mark Weinstein steps down
Source: https://www.marketingdive.com/news/hilton-cmo-mark-weinstein-steps-down/830161/
Goal: To promote Hilton's global brand and performance marketing
Claim: Hilton. For the Stay
Summary: Mark Weinstein has stepped down as global chief marketing officer of Hilton after 16 years to pursue an opportunity outside the travel industry. As CMO, he led significant marketing initiatives for Hilton, including the launch of major campaigns and the expansion of the Hilton Honors loyalty program. He has been recognized for his contributions to the brand's growth and strategy.
Jack Cumming promoted to general manager at Colenso BBDO
Source: https://stoppress.co.nz/movings-shakings/jack-cumming-promoted-to-general-manager-at-colenso-bbdo/
Goal: Deliver creative and commercial outcomes for clients
Summary: Jack Cumming has been promoted to general manager at Colenso BBDO after leading client relationships and overseeing a team for Bank of New Zealand. His notable work includes the 'The lump lottery' campaign for Testicular Cancer NZ, aiming to enhance creativity and effectiveness for clients.
Aleph to Bring Together Global Leaders in Its Executive Program at Stanford GSB
Goal: To connect high-level executives through education on artificial intelligence
Summary: Aleph is hosting the seventh edition of its Executive Education Program at Stanford Graduate School of Business from September 6 to 10, focusing on artificial intelligence and attended by high-level executives globally. This invitation-only program will include sessions led by Stanford professors and aims to foster peer-to-peer interactions among CEOs and executives, offering insights on navigating the unprecedented transformation in markets.
Globant appoints Sarab Narang as CEO of Glob.AI
Source: https://www.adlatina.com/nuevas-cuentas/globant-designa-a-sarab-narang-como-ceo-de-glob.ai
Goal: To enhance the adoption of AI services and expand the AI Pods ecosystem.
Claim: Glob.AI is the gateway to the era of AI-native services.
Summary: Globant has appointed Sarab Narang as the CEO of Glob.AI, the company's AI-native technology services model. Narang, with over 23 years of experience in AI and enterprise software, is tasked with leading Glob.AI's growth and scaling its model of AI services. The initiative aims to change how organizations access and implement AI solutions, supported by a strong governance model and a results-based pricing strategy. Glob.AI has seen a 60% growth in annual recurring revenue recently, indicating strong market adoption.
These Four Devils Must Be Mastered If One Wants to Succeed
Goal: To challenge traditional marketing and leadership models
Claim: Perkele Nouveau is the new way of leadership
Summary: The article discusses the concept of 'Management by Perkele', a Swedish term that contrasts with Finnish leadership styles. It reflects on a past campaign for Koff beer that used the slogan 'Brewed With Perkele'. The piece emphasizes the need for a new approach in marketing and leadership that allows for openness, conversation, and questioning by all levels of organization, rather than sticking to outdated hierarchical models.
Athar Voices on Campaign: ‘You attract what you are, not what you want’
Source: https://campaignme.com/athar-voices-on-campaign-you-attract-what-you-are-not-what-you-want/
Goal: Empower women leaders through internal growth and self-awareness.
Summary: The Maheerah program focuses on empowering women leaders in Saudi Arabia by fostering internal clarity and self-awareness rather than external skill development. The initiative emphasizes personal growth and transformation through small cohort interactions, helping women recognize their capabilities and build confidence.
MEPRA announces 8th annual KSA leadership majlis in Riyadh
Source: https://campaignme.com/mepra-announces-8th-annual-ksa-leadership-majlis-in-riyadh/
Goal: Enhance the communications profession and foster talent under Vision 2030
Claim: From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia’s Transformation
Summary: The Middle East Public Relations Association (MEPRA) is hosting the KSA Leadership Majlis in Riyadh on November 3, 2026, themed around strategic communication's role in Saudi Arabia's transformation. Sponsored by GASCO Holding, the event will gather over 100 communication professionals and industry experts to discuss the importance of communication in national development under Vision 2030, focusing on topics like the impact of emerging technologies and youth development in communications.
Not Just What You Stand For—What You Build
Source: https://www.adweek.com/sponsored/not-just-what-you-stand-forwhat-you-build/
Goal: To demonstrate real-world impact based on service, innovation, and opportunity.
Claim: Together, We Stand as a Force for Good
Summary: Texas A&M University emphasizes that true institutions prove their beliefs through actions, not just words, by building systems, opportunities, and communities. Their campaign focuses on the responsibility of using knowledge and leadership in service to others, coinciding with their 150th anniversary and the U.S. 250th anniversary.
Gastón Bigio and Sean Summers: ‘The Only Risk is Not Taking Risks’
Source: https://www.adlatina.com/publicidad/gastn-bigio-y-sean-summers-el-nico-riesgo-es-no-arriesgar
Goal: To transform cultural relevance and audience attention into concrete results for brands
Claim: The only risk is not taking risks
Media: Event sponsorship and networking
Summary: In this episode of Market Minds, Gastón Bigio, founder of Gut, and Sean Summers, EVP of Mercado Ads & CMO of Mercado Libre, discussed the importance of taking risks in communication and marketing during their conversation at Cannes Lions 2026. They emphasized the need for continuous reinvention in marketing strategies to maintain success and relevance amidst competition.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
Tribeca Festival Lisbon and Imperial Business School Join Worten Mock Fest
Goal: To foster discussions on creativity and leadership in the entertainment industry
Media: Live talks, podcasts, digital content, outdoor programming
Summary: The Worten Mock Fest is enhanced by the introduction of the Tribeca Storymakers stage, featuring talks on creativity, communication, and leadership, in collaboration with the Tribeca Festival Lisboa and Imperial Business School. The festival takes place from August 28 to 30 in Lisbon, offering free access to the majority of its programming, including stand-up performances and live podcasts, while aiming to be a hub for humor, culture, and creativity.
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
Source: https://www.marketingdive.com/news/kate-spade-names-chief-marketing-officer-allison-badea/825558/
Goal: To re-enchant consumers with optimism and connection
Claim: Joy isn’t just an indulgence — it’s essentially human
Summary: Kate Spade has appointed Allison Badea, a former L’Oréal executive, as its new chief marketing officer as the brand aims to rejuvenate its sales which have been in decline. Badea emphasizes the brand's commitment to joy and is eager to reconnect with consumers seeking optimism in today's world. The company has faced challenges compared to other brands owned by Tapestry, but is focused on reigniting the magic of Kate Spade.
HarbourClub: When Communications Chiefs Become Mentees
Source: https://www.persoenlich.com/mediapartner/wenn-kommunikationschefs-zu-mentees-werden
Goal: To provide a platform for experienced communications leaders to gain fresh perspectives from the next generation.
Media: Digital meetings
Summary: The HarbourClub in Switzerland has initiated a Reverse Mentoring Program where established communications leaders are mentored by the next generation. The program aims to facilitate perspective shifts beyond traditional corporate contexts and has garnered participation from over 30 communications heads within three years. Participants engage in meaningful dialogues focused on digital communications, leadership, and the impact of artificial intelligence, encouraging a culture of continuous learning and reflection.