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Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.