Welcome to the automated Brand Tracker diaries.
ADNOC Distribution launches retail media network
Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/
Goal: Connect brands with customers using data-driven advertising
Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer
Media: Physical and digital media inventory
Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.
Out Look: RT Sport Has the Final Word with LIVEPOSTER
Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/
Goal: To carry sports outcomes beyond broadcast and into public awareness.
Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard
Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
JCDecaux New Zealand brings Commonwealth Games action to Aotearoa
Goal: Connect New Zealanders to the Commonwealth Games action
Claim: The Fern is All Of Us
Media: Digital out of home screens, large format network
Summary: JCDecaux New Zealand is executing a campaign for the Glasgow 2026 Commonwealth Games, bringing live moments and medal wins to Aotearoa while encouraging supporters to engage via digital out of home screens nationwide. The campaign showcases a dynamic fern symbolizing the New Zealand Team and incorporates live updates, allowing fans to upload photos in support of the athletes.
Juan Lavista: ‘Creativity and commerce live in the same world’
Goal: Lead the conversation on the future of digital advertising
Claim: Connecting brand investments with real business results
Media: TikTok, programmatic advertising
Summary: Mercado Ads, a major player in Latin America's advertising market, hosted the Latam Club at Cannes Lions to foster business discussions. The event included networking sessions and presentations on the future of advertising, emphasizing real purchase behavior data. They showcased a new integration with TikTok aimed at bridging brand investments with tangible business outcomes.
Bing reaches one billion users – signalling a new phase for search and decision-making
Goal: To enhance search experiences through AI-driven personalization and query optimization.
Claim: AI Max helps brands show up more effectively as consumer intent becomes more nuanced.
Media: Bing, Copilot
Summary: Bing has surpassed one billion monthly active users, reflecting the evolution of search in an AI-driven era. Microsoft's new AI Max aims to personalize and optimize search experiences as consumers become more decisive in their queries. The campaign emphasizes the importance of high-intent behavior in digital marketing, with new formats and features that enhance brand messaging during key decision-making moments.