Welcome to the automated Brand Tracker diaries.
Multiply Media Group expands inventory network into the US through OUTFRONT Media
Goal: To expand inventory network and facilitate international campaigns for clients.
Claim: A clear commercial path to selected premium U.S. opportunities.
Media: Out-of-home, digital canvases
Summary: Multiply Media Group is expanding its inventory network into the U.S. through a partnership with OUTFRONT Media, allowing its clients to include U.S. media in their campaigns. This initiative enables easier planning and management of international campaigns while providing access to premium advertising locations in America.
Lumo’s e3 brings real-time carbon reduction to DOOH in NZ
Source: https://stoppress.co.nz/news/lumos-e3-brings-real-time-carbon-reduction-to-dooh-in-nz/
Goal: Reduce carbon emissions in digital out of home advertising
Claim: Real-time carbon reduction in DOOH
Media: Digital Out of Home (DOOH)
Summary: Lumo, in collaboration with Cruxx and Latch, has introduced a carbon-aware bidding system called e3 for digital out of home advertising in New Zealand. This system, supported by media agency MBM and Meridian, evaluates the carbon efficiency of screen bids in real time, allowing advertisers to prioritize lower-emission placements dynamically. The solution addresses the need for real-time emission reduction strategies as campaigns run, improving the carbon footprint of media plans significantly.
ChatGPT Ads makes its Southeast Asia debut
Source: https://www.marketing-interactive.com/chatgpt-ads-makes-its-southeast-asia-debut
Goal: To expand ChatGPT Ads to more businesses in Southeast Asia and Taiwan.
Claim: New ways for businesses and people to connect through AI.
Media: ChatGPT platform, digital advertising
Summary: OpenAI has launched ChatGPT Ads in Southeast Asia and Taiwan, allowing businesses in the region to advertise through the platform. The ads will appear to users on specific ChatGPT plans and are designed to present relevant products and services during user conversations. This expansion follows successful launches in other countries and represents the company's commitment to enhancing advertising opportunities with AI.
2026 IAB New Zealand Digital Advertising Awards finalists announced
Source: https://stoppress.co.nz/awards/2026-iab-new-zealand-digital-advertising-awards-finalists-announced/
Goal: To achieve recognition in digital advertising categories
Media: Digital-out-of-home, Video
Summary: The 2026 IAB New Zealand Digital Advertising Awards highlighted Calibre + Candor's recognition across various categories, marking an important milestone for the agency as it gains visibility in the industry. The event showcases the growth of New Zealand's digital advertising sector.
IAB New Zealand and Kantar launch Nickable Slides
Source: https://stoppress.co.nz/news/iab-new-zealand-and-kantar-launch-nickables-slides/
Goal: To provide IAB New Zealand members with local, citable evidence on trending digital advertising topics.
Claim: Quality local data for pitches and strategies.
Media: Presentation slides, digital delivery
Summary: IAB New Zealand and Kantar New Zealand have launched Nickable Slides, a quarterly program offering free, downloadable presentation slides based on local research. The initial release focuses on AI search, revealing that 74% of New Zealanders have used an AI chatbot recently, with further insights on usage and trust across demographics. These resources aim to enhance the strategies of IAB members in the digital advertising landscape.
AXA, one of the first insurers in Spain to activate advertising on ChatGPT
Source: https://ipmark.com/axa-de-las-primeras-aseguradoras-en-espana-en-activar-publicidad-en-chatgpt/
Goal: To enhance digital presence and engagement through innovative advertising.
Media: ChatGPT Ads
Summary: AXA has become one of the first insurance companies in Spain to activate advertising on ChatGPT, aiming to improve its digital presence at a critical time when AI is transforming information access. With a focus on health, this initiative aligns with AXA's strategy to leverage AI and meet customers in conversational channels to assist them during their decision-making process.
OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business
Goal: Expand digital advertising operations in EMEA
Media: Digital advertising platforms
Summary: OpenAI has appointed Mark Bambury to lead its advertising business in the EMEA region as it aims to establish a significant presence in the global digital advertising market. His role comes after OpenAI reported over $1 billion in annualized revenue within 200 days of launching ChatGPT Ads, which is being rolled out across Europe, the Middle East, and Africa. Bambury brings extensive experience from roles at Roblox, Google, and Twitter/X and aims to leverage the growth of ChatGPT to create new consumer-brand connections.
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
Goal: To enhance healthcare marketing efficiency and precision.
Claim: Cora is a fully-agentic marketing platform for the healthcare industry.
Media: Online ads, Linear TV
Summary: DeepIntent has launched Cora, an AI platform aimed at revolutionizing healthcare marketing. With capabilities including data analysis, audience strategy development, and media plan execution, Cora seeks to simplify complex advertising tasks for pharma brands. In beta testing, the platform significantly reduced marketing planning time and is designed to meet the needs of clients as they introduce specialized medications for narrow patient populations.
Fintech Company’s First Campaign in Finland Seeks Jobs for Hockey Legend Petri Kontiola
Goal: To promote Wamo's digital banking platform and connect with small businesses.
Claim: Hire Petri for a day!
Media: Digital out-of-home advertising, social media
Summary: Fintech company Wamo is launching its first marketing campaign in Finland featuring hockey legend Petri Kontiola, who is looking for a one-day job opportunity while promoting Wamo's services to small businesses. The humorous campaign showcases Kontiola in various jobs, emphasizing flexibility in professional roles, and coincides with the start of the ice hockey league season. Advertising will appear across multiple digital platforms in Finland.
Lumo adds sun and shade data to network via SunSeekr partnership
Source: https://stoppress.co.nz/news/lumo-adds-sun-and-shade-data-to-network-via-sunseekr-partnership/
Goal: To enhance digital billboard effectiveness by integrating real-time sun and shade data.
Claim: Contextual signals allow more effective DOOH advertising.
Media: Digital outdoor advertising (DOOH)
Summary: Lumo has partnered with SunSeekr to integrate real-time sun and shade data into its digital billboard network across New Zealand. This partnership, named 'Sunshine State,' allows for dynamic creative optimization based on specific sunlight conditions at billboard locations. The technology helps brands optimize their advertisements according to current sunlight and shade, thereby enhancing advertising effectiveness and providing more accurate carbon emissions data.
ChatGPT Ads are coming to 31 European markets
Source: https://www.media-marketing.com/vijesti/chatgpt-oglasi-stizu-na-31-evropsko-trziste/
Goal: Expand advertising services to new European markets
Claim: Clear separation of ads from ChatGPT responses
Media: OpenAI Ads Solutions, agency partners, technology partners
Summary: OpenAI is set to expand its ChatGPT Ads to 31 European markets, six months after its initial rollout in the US. This service will provide advertisers with a unique format that doesn’t rely on traditional keyword searches. Users discussing their needs will help create value for the advertising offerings, with campaign purchasing initially available through OpenAI's Ads Solutions team. Ads will be shown only to users on Free and Go plans, with strict guidelines on user data privacy.
The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
Goal: Expand retail and commerce media reach
Claim: Commitment to transparency in open web advertising
Media: Connected TV, digital advertising platforms
Summary: The Trade Desk reported a second-quarter revenue of $715 million with a 3% year-over-year growth, the slowest since 2020. CEO Jeff Green attributed the sluggish performance to macroeconomic challenges and execution issues. Despite a significant drop in market cap and shares, the company is focusing on expanding its retail and commerce media efforts through a new partnership with Dentsu and has emphasized its connected TV initiatives.
oOh!media launches NZ’s first LED bus shelter network in Christchurch
Goal: To provide advertisers with flexible and high-impact digital advertising options
Claim: New Zealand’s first LED bus shelter network sets a new benchmark in street furniture
Media: digital advertising screens
Summary: oOh!media New Zealand has launched the first LED bus shelter screens in Christchurch, aiming to provide advertisers with flexible and impactful digital advertising. The rollout includes 110 LED sites by mid-2027, featuring energy-efficient 75-inch screens that enhance audience reach and advertising opportunities while promoting sustainability.
QMS NZ revives The Victoria as an Auckland landmark
Source: https://stoppress.co.nz/news/media/qms-nz-revives-the-victoria-as-an-auckland-landmark/
Goal: To enhance out of home advertising through advanced digital technology
Claim: High-impact digital landmarks for effective audience connection
Media: Digital billboard
Summary: QMS NZ has launched a revitalized version of The Victoria, a prominent digital billboard in Auckland, featuring an advanced Daktronics screen. Positioned at a busy intersection, it aims to capture commuter flows and engage a diverse audience, while contributing to the city’s transformation. TVNZ is the exclusive launch partner for this digital asset.
Deciphering the ‘Moments You Want to Eat’ with Morinaga Ramune and TimeTree – A Challenge for Acquiring CEP Linked to the Calendar
Source: https://www.advertimes.com/20260731/article551583/
Goal: To enhance brand recognition and purchase intent by associating the product with specific occasions.
Claim: Recommended snack when you want to concentrate.
Media: Digital advertising through calendar integration
Summary: Morinaga has collaborated with TimeTree to leverage calendar data for targeted advertising of their Ramune candy. By focusing on the context in which consumers eat the product, they repositioned it as a snack for concentration during study times, specifically targeting students preparing for exams. A month-long advertising campaign led to an increase in purchase intention and recognition, establishing Morinaga Ramune as a top choice among snack brands for focus.
ADNOC Distribution launches retail media network
Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/
Goal: Connect brands with customers using data-driven advertising
Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer
Media: Physical and digital media inventory
Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.
Out Look: RT Sport Has the Final Word with LIVEPOSTER
Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/
Goal: To carry sports outcomes beyond broadcast and into public awareness.
Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard
Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
JCDecaux New Zealand brings Commonwealth Games action to Aotearoa
Goal: Connect New Zealanders to the Commonwealth Games action
Claim: The Fern is All Of Us
Media: Digital out of home screens, large format network
Summary: JCDecaux New Zealand is executing a campaign for the Glasgow 2026 Commonwealth Games, bringing live moments and medal wins to Aotearoa while encouraging supporters to engage via digital out of home screens nationwide. The campaign showcases a dynamic fern symbolizing the New Zealand Team and incorporates live updates, allowing fans to upload photos in support of the athletes.
Juan Lavista: ‘Creativity and commerce live in the same world’
Goal: Lead the conversation on the future of digital advertising
Claim: Connecting brand investments with real business results
Media: TikTok, programmatic advertising
Summary: Mercado Ads, a major player in Latin America's advertising market, hosted the Latam Club at Cannes Lions to foster business discussions. The event included networking sessions and presentations on the future of advertising, emphasizing real purchase behavior data. They showcased a new integration with TikTok aimed at bridging brand investments with tangible business outcomes.
Bing reaches one billion users – signalling a new phase for search and decision-making
Goal: To enhance search experiences through AI-driven personalization and query optimization.
Claim: AI Max helps brands show up more effectively as consumer intent becomes more nuanced.
Media: Bing, Copilot
Summary: Bing has surpassed one billion monthly active users, reflecting the evolution of search in an AI-driven era. Microsoft's new AI Max aims to personalize and optimize search experiences as consumers become more decisive in their queries. The campaign emphasizes the importance of high-intent behavior in digital marketing, with new formats and features that enhance brand messaging during key decision-making moments.