Brand Tracker

Welcome to the automated Brand Tracker diaries.

Mexico

Preview: Zurda Mexico and PepsiCo Launch ‘PopCorners’ to Celebrate the Evolution of Enjoying Popcorn

Brand: PepsiCo

Campaign: PopCorners

Source: https://www.adlatina.com/publicidad/preestreno-zurda-mxico-y-pepsico-lanzan-popcorners-para-celebrar-la-evolucin-de-la-experiencia-de-disfrutar-palomitas

Goal: To demonstrate that even well-known products can be reinvented and connect with consumers seeking unique experiences.

Claim: Even the most familiar can be reinvented.

Summary: Zurda México has launched a campaign for PepsiCo's new product, PopCorners, emphasizing the triangular shape of the snack as a symbol of innovation. The campaign seeks to challenge traditional perceptions of popcorn and connect with consumers looking for distinct and exciting options. The production combined traditional techniques and modern technology to create a visually ambitious piece.

United Kingdom

The World Looks Different When Children Decide for Themselves

Brand: Dairylea

Campaign: A World of Their Own

Source: https://www.media-marketing.com/vijesti/svijet-izgleda-drugacije-kada-djeca-odlucuju-sama/

Goal: To empower children with the freedom to make small decisions

Claim: Set Them Free with Dairylea

Media: Television, BVOD, online video, YouTube, social media

Summary: The campaign 'A World of Their Own' by Dairylea showcases a girl exploring her surroundings independently while enjoying Dairylea Dunkers, highlighting the balance between freedom and parental supervision. The 30-second film captures her imaginative journey and decision-making process while her mother is present to provide support. The campaign aims to enhance children's confidence through simple choices and is set to air in the UK and Ireland until the end of September.

children's independence snack marketing

Japan

Deciphering the ‘Moments You Want to Eat’ with Morinaga Ramune and TimeTree – A Challenge for Acquiring CEP Linked to the Calendar

Brand: Morinaga

Campaign: Focus on Eating Moments with Morinaga Ramune

Source: https://www.advertimes.com/20260731/article551583/

Goal: To enhance brand recognition and purchase intent by associating the product with specific occasions.

Claim: Recommended snack when you want to concentrate.

Media: Digital advertising through calendar integration

Summary: Morinaga has collaborated with TimeTree to leverage calendar data for targeted advertising of their Ramune candy. By focusing on the context in which consumers eat the product, they repositioned it as a snack for concentration during study times, specifically targeting students preparing for exams. A month-long advertising campaign led to an increase in purchase intention and recognition, establishing Morinaga Ramune as a top choice among snack brands for focus.

brand repositioning Digital Advertising snack marketing